What Are You Really Selling

Built To Grow Fitness Business

What are you really selling? Have you ever asked yourself this question seriously?

Many gym owners would say they’re selling personal training, top-tier facilities, or a strong brand… Yes, those might seem like the right answers, but are they what keep clients coming back? Nope. Your real product is actually your training program and delivery system.

You can tweak your marketing and stress over sales all day long, but if your programming isn’t structured and systematized, you're setting yourself up for failure.

For example, many gyms don’t realize they’re letting their coaches dictate programming, which is the #1 reason for inconsistency, client confusion, and retention issues. What you really need is a top-down system that ensures clients see their results as coming from the gym – not just one coach.

This week, Tim and Randy break down a crucial mistake gym owners make – focusing on everything except their core product.

Tune in to learn how to:

• take control of your programming
• stop bleeding clients
• reduce coach dependency
• build a business that scales

Key Takeaways:

• Intro (00:00)
• Gym owners overlook their real product (00:58)
• Don’t leave programming to your coaches (02:17)
• Systematized training prevents client loss when a coach leaves (09:44)
• Standardized programming expands hiring potential (11:32)
• Audit your own gym experience (12:51)
• Focus on fixing programming first (14:44)

Additional Resources:

- Get 30 days of Semi-Private Pro on us!

- Check out our Switch to Semi-Private course

- Apply to join the Iron Circle

- Get your early bird ticket for the 2025 Growth Summit in Nashville

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- A tool for deciding on new gym services – 5-Question Matrix

- SOP in a Day Workshop

- Business Accelerator Program

---

If you haven't already, please rate and review the podcast on Apple Podcasts!