Creating Wowing Experiences: The Key to Effective Marketing and Customer Referrals

Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles

#Entrepreneur #Business #Podcasting Education #Self-Improvement #tyler@evanstrucking.ca

19:09

This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. Our guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…

about a year ago 46:57

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In this episode of the "Built to Lead" podcast, hosts Jory Evans and Tyler Wall explore the transformative power of marketing and customer service. They discuss the importance of organic growth, the impact of customer referrals, and the nuances of paid advertising. Through personal stories and practical advice, they highlight how exceptional customer experiences are central to business success, offering strategies for cultivating loyalty and enhancing brand reputation. This episode is a comprehensive guide for anyone looking to deepen their understanding of effective marketing and customer service practices.

27 episodes

Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles

Creating Wowing Experiences: The Key to Effective Marketing and Customer Referrals

Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles

published about a year ago

MP3•Episode home

27 episodes

#Entrepreneur #Business #Podcasting Education #Self-Improvement #tyler@evanstrucking.ca

All episodes

Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles

1
The Three Pillars of Leadership: Built, To, and Lead Explained 42:01

27 days ago42:01

42:01

In this foundational episode, Jory Evans takes listeners on a deep dive into the philosophy behind the "Built to Lead" podcast name and mission. He methodically breaks down each component - "Built," "To," and "Lead" - to explain his belief that humans are created by God with intentional purpose, designed to serve others through leadership. Evans contrasts this worldview with secular perspectives, arguing that understanding our divine creation provides the "why" necessary for sustained motivation and fulfillment. He explores how knowing our Creator helps us discover our gifts and calling, emphasizing that true leadership is about servanthood rather than dominion over others. The discussion covers finding purpose through relationship with God, the importance of leading oneself first, and how entrepreneurship can be a vehicle for positive impact and stewardship. Evans concludes by explaining why he focuses on business leaders and entrepreneurs - because of their multiplying influence on communities and their ability to create significant positive change when they lead with purpose and serve others well.…

Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles

1
The Real Cost of Opening a Second Business Location 1:26:20

8 weeks ago1:26:20

1:26:20

You've built a successful business, but now you're staring at the opportunity to expand to a second location - and you're terrified. The statistics are brutal: most second locations fail, draining cash flow and destroying everything you've worked to build. You lie awake wondering if you're about to make the biggest mistake of your entrepreneurial life. But imagine walking into your thriving second location one year later, watching your handpicked team serve customers while your original business continues to flourish. You're no longer trapped in one location - you've multiplied your impact and created something that works without you being there every day. In this episode, Kelly Weiers, CEO of Granite Rocks, reveals exactly how he navigated the three biggest obstacles to expansion and built a successful multi-location business by knowing when to wait and when to move. Kelly shares his journey from cabinet maker to successful entrepreneur and the real challenges of expanding to a second location in British Columbia. He discusses the importance of waiting for the right timing, working through banking obstacles, and recognizing when opportunities align for business growth. Discover the practical insights every entrepreneur needs before expanding to multiple locations, including how to find the right people, secure financing when banks say no, and balance faith with action in critical business decisions.…

Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles

1
How to buy a business (without money) in 2025 58:44

12 weeks ago58:44

58:44

If you know someone who wants to sell their business, message me on Instagram: http://www.instagram.com/joryevans Join Jory and Tyler as they reveal why buying an established business beats starting from scratch. Get practical tips on building relationships with owners, creative financing, and navigating negotiations. With Jory’s real-world stories and Tyler’s insightful questions, you’ll learn exactly how to make your first acquisition a success.…

Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles

1
Brand Magic: Tyson Leavitt and Charmed Playhouses 1:14:22

17 weeks ago1:14:22

1:14:22

Brace yourself for an unfiltered dive into the rollercoaster of brand-building—where a single spark can ignite global recognition. In this episode of Built to Lead, host Jory welcomes Tyson Leavitt, the visionary behind Charmed Playhouses and Charmed Resorts, to dive into the exhilarating and unpredictable journey of building a brand. From humble beginnings in landscaping to crafting whimsical playhouses for celebrities like Steph Curry, Tyson shares how he turned a creative spark into a globally recognized name. Expect raw insights on seizing opportunities, navigating the highs and lows of entrepreneurship, and staying authentic while scaling a business. Whether you’re a budding entrepreneur or a seasoned leader, Tyson’s story of grit, innovation, and family-driven purpose will inspire you to build something extraordinary.…

Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles

1
Tough Conversations: A Leaders Guide to Dealing with Conflict 1:00:45

21 weeks ago1:00:45

1:00:45

In this episode of the Built to Lead podcast, Jory and his co-host, Tyler, explore the intricacies of crucial conversations and conflict resolution in leadership. Jory shares personal anecdotes and emphasizes the importance of timely intervention, staying focused on issues, and building trust with team members. He highlights the need for leaders to be proactive, prepared, and empathetic, understanding others' perspectives to foster effective communication. The episode provides practical advice on maintaining a positive attitude, controlling the conversation's tone, and improving people skills to create a harmonious and productive work environment.…

Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles

1
Local Leadership in Action: A Conversation with MLA Nathan Neudorf 1:11:49

25 weeks ago1:11:49

1:11:49

In this episode, we sit down with MLA Nathan Neudorf to explore the intersection of business leadership and public service. From his background in construction and entrepreneurship to his current role overseeing multi-billion-dollar budgets, Nathan shares practical lessons on team building, strategic growth, and servant leadership. Whether you run a small business or manage a large organization, you’ll discover insights on balancing financial responsibility, investing in people, and spearheading positive change in your community.…

Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles

1
The Ultimate Guide to Goal Setting: Practical Steps to Transform Your Vision into Reality 46:58

30 weeks ago46:58

46:58

In this episode of the Built Lead Podcast, hosts Jory Evans and Tyler Wall explore the transformative power of goal setting. Jory emphasizes the importance of articulating dreams and desires, distinguishing between unexpressed thoughts and those that are verbalized or written down. The discussion covers effective strategies for setting and achieving personal and organizational goals, stressing alignment between individual aspirations and broader objectives. Jory introduces tools like the Vision Traction Organizer and highlights the necessity of measuring progress across various life domains. The episode underscores the significance of visualization, accountability, and maintaining momentum to turn visions into reality.…

Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles

1
Taking Responsibility: The Key to Effective Leadership and Community Impact with author Kelly Stickel 1:10:44

34 weeks ago1:10:44

1:10:44

In this episode of the Built to Lead podcast, the host interviews Kelly Stickle, a pastor, author, business owner, and leader of multiple non-profit organizations. Kelly shares insights from his 28 years of church leadership, emphasizing the unique challenges it presents compared to business leadership. He discusses the importance of personal development through reading and mentorship, and introduces the concept of "ecclesia" from his new book "Let's Take Our Job Back." Kelly also highlights the need for leaders to take personal responsibility, avoid blame, and foster a balanced life that includes personal growth, serving others, and maintaining a relationship with God.…

Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles

1
Leading Through Adversity: Key Insights and Proven Strategies for Success 1:08:36

38 weeks ago1:08:36

1:08:36

In this episode of the Built to Lead podcast, Jory and returning guest Tyler discuss the crucial theme of "leading through adversity." Jory defines adversity as inevitable difficulties and misfortune, covering various types such as economic downturns, competition, and social changes. The conversation highlights the importance of maintaining integrity, communication, and adaptability during tough times. They share personal experiences and caution against common pitfalls like ignoring problems, panicking, and blaming others. Emphasizing a proactive mindset, they encourage leaders to view adversity as an opportunity for growth and to lead with purpose and resilience.…

Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles

1
From Humble Beginnings to Thriving Business: the Evans Family Story 1:02:43

43 weeks ago1:02:43

1:02:43

In this episode of the "Build to Lead" podcast, host Jory Evans interviews his father, George Evans, about his entrepreneurial journey and the values that have shaped their lives and built Evans Trucking. George shares his transition from auto body work to trucking, emphasizing integrity and servant leadership. They discuss the challenges of starting and maintaining a business, the importance of efficiency, and the role of family support. The conversation highlights perseverance, the mindset of not quitting, and the impact of strong relationships. This episode offers valuable insights into the realities of entrepreneurship and the principles that guide successful leadership.…

Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles

1
Ready, Aim, Inspire! Leadership precision and Life Balance with David D'Silva 1:02:47

47 weeks ago1:02:47

1:02:47

In this unique episode of Built to Lead, host and guest David D'Silva blend leadership insights with an entertaining skeet shooting challenge. After each of the five questions, David takes a shot, adding an element of fun to the serious business discussion. With nearly 30 years of entrepreneurial experience, David shares valuable lessons on balancing business success with personal life, the importance of self-care, and maintaining identity outside of work. The conversation covers key topics for entrepreneurs, including the need for accountability, continuous learning, and personal growth. David emphasizes the importance of prioritizing self-care and family before business, seeking external perspectives to avoid blind spots, and implementing structured approaches to reading and learning. This episode offers a perfect blend of actionable leadership advice and entertainment, making it a must-listen for entrepreneurs seeking both inspiration and practical strategies for success in business and life.…

Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles

1
Creating Wowing Experiences: The Key to Effective Marketing and Customer Referrals 46:57

1 year ago46:57

46:57

Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles

1
Selling Solutions: Mastering Business through Relationships 1:11:04

1 year ago1:11:04

1:11:04

In this insightful episode of our business podcast, Jory and special guest Colin Harms delve into the intricacies of sales and business development. With Colin's diverse experience in various sales roles, from food industry beginnings to real estate and corporate sectors, the duo explores the essence of building solid relationships, the importance of reputation, and the perseverance required in entrepreneurship. They share personal anecdotes and valuable lessons on distinguishing between transactional sales and genuine business development, emphasizing that true success comes from understanding and solving customer needs while maintaining authenticity in every interaction.…

Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles

1
Grow, Scale, Succeed: Implementing the Right Processes in Your Business 53:23

1 year ago53:23

53:23

In this episode, Jory and Tyler dive into the unsexy but critical topics of preparation, processes, and systems in business. They discuss why entrepreneurs must proactively implement scalable systems to handle rapid growth, reduce complexity, and avoid getting overwhelmed when demand spikes. Jory shares practical examples and thought exercises to help business owners streamline operations.…

Built to Lead with Jory Evans: Tactical Business Advice, Practical Leadership Principles

1
What is the Cost of Poor Communicating in Business Leadership? 40:33

1 year ago40:33