Transform Your Business Through Authenticity | Ep. 23

Built//Tell with Mike Liguori

Are you ready to embrace your authentic self and cultivate the life (and business) of your dreams? On today’s episode, Mike dives deep into the power of living an unscripted life with entrepreneur and coach Jess Bergio. Jess, a trailblazer in the beauty industry turned transformative coach, brings her two decades of experience and a refreshing perspective on authenticity, making her an exceptional guest you won't want to miss.

TIMESTAMPS:

00:00 The power behind Jess’s favorite word.

07:08 Why do so many of us resist authenticity?

12:04 How Jess gives herself permission to live her truth.

18:40 What would you do if anything was possible?

20:39 How women can move towards expressing their true selves.

22:12 Fighting for authenticity in a world that wants you to fit in.

23:24 Branding: The evolution from faceless companies to individuals selling their authentic selves.

26:25 Is your ego sabotaging your success?

32:12 The cost of undervaluing yourself.

34:24 Comparison, the silent killer.

36:00 Aligning with your true self is CRUCIAL for long-term business success.

37:41 Strategic price increases and staying true to your purpose.

41:00 The lifelong game of entrepreneurship.

46:20 Your permission to be polarizing.

48:23 Closing and final thoughts.

LINKS:

Follow Live Your Truth on Social Media

Instagram: https://www.instagram.com/liveyourtruth.media/

Facebook: https://www.facebook.com/liveyourtruthmedia

LinkedIn: https://www.linkedin.com/company/live-your-truth-media/

Visit https://www.liveyourtruth.media/ to create your new way of being.

Connect with Jess: https://www.instagram.com/jessicaburgio/?hl=en