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62. How To Attract & Keep The Best Clients And Team
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In today's fragile and competitive business landscape, trust is more important than ever. In this episode, we explore the three pillars of trust: Personal Trust, Product Trust, and Company Trust. By building trust in these areas, you can establish strong relationships with your clients, increase customer loyalty, and drive business growth.
Key Takeaways:
- The Importance of Trust: Trust is the ultimate currency. It is the foundation of strong business relationships, and will significantly impact your business's success.
- Pillars of Trust: The 3 Pillars Of Trust each support your business growth in different ways, and all are essential for lasting success,
- Personal Trust: Build trust through authenticity, empathy, and accountability by following the S.T.A.B.L.E. framework
- The Role of Transparency: Being honest and open with your clients and team can strengthen trust and solidify relationships.
- Product Trust: Deploying the C.A.P. Framework will allow you to deliver high-quality products and services that meet customer expectations.
- Company Trust: Using the Trust Equity Model in your business enables you to establish a strong brand reputation through transparency, consistency, and community engagement.
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