86. How to Turn Content into Clients

Business Advisor Podcast

This week's episode dives into how vanity metrics—likes, follows, and views—can mislead business owners into feeling successful while draining their energy and stalling growth. As someone who’s coached countless advisors, I’ve seen how chasing these empty metrics leads to burnout, not revenue. The truth? Real success isn’t about viral content; it’s about building trust with silent lurkers—the high-value clients who consume your content quietly before converting.

In this episode, I share the WATCH method: a framework to track sanity metrics (calls booked, email replies, DM conversations) that actually move the needle. I’ll challenge you to stop measuring claps and start measuring credibility. My own journey mirrors this—my podcast and posts rarely go viral, but my calendar stays full of clients who’ve been “watching” for years. If you’re feeling stuck despite consistent posting, this episode is your reset. Focus on nurturing relationships over likes, and let your content plant seeds for long-term growth.

Key Takeaways:

1. Vanity metrics (likes, shares, followers) don’t translate to revenue.

“Unless those numbers are turning into sales… You’re measuring noise, not results.” - Amanda C. Watts

2. Silent lurkers—not loud engagers—are often your ideal clients.

“The best clients… aren’t liking your content. They’re watching silently and deciding you’re the one for them.” - Amanda C. Watts

3. Track sanity metrics: calls booked, email replies, DM conversions.

“Focus on how many emails get replied to… Are you onboarding clients? These are sanity metrics.” - Amanda C. Watts

4. Use the WATCH method to identify and nurture quiet leads.

“Watch for signals: Who’s opening emails? Who viewed your LinkedIn profile three times this week?” - Amanda C. Watts

5. Your Content should build trust, not chase virality.

“Your job isn’t to go viral. It is to become invaluable—relationships do, built one quiet moment at a time.” - Amanda C. Watts

Want more? Join THE FREEDOM TRIBE
Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

-
Speak to you in the next episode...