BrewDog: Excellent Beer, a Bit Shit at Forestry

Business and a Brew

Let’s talk about BrewDog! The punk of the beer world that’s built its brand on disruption, bold claims, and a whole lot of attitude.

Founded in 2007, they went from a small start-up to striking major deals, including one with Tesco, all while shaking up the industry with rebellious marketing and unapologetic messaging. In 2020, they bought 2,000 acres of Scottish land for their “Buy One Get One Tree” campaign, aiming to go carbon negative. It sounded impressive, but by 2023, things weren’t looking great. Over half the Scots pines, nearly all the broadleaf oaks, and half the birch saplings had died.

Despite receiving nearly £700k in Scottish forestry funding, the failed project sparked some serious questions. Still, BrewDog’s ability to pivot quickly, with launches like their alcohol-free “Nanny State” beer, and their ongoing commitment to ethical practices keep them relevant.

This one’s got it all: ambition, controversy, clever branding, and a few very dead trees. Grab your brew of choice!

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.