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Content provided by Shannon Jean & Dave Hamilton, Shannon Jean, and Dave Hamilton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shannon Jean & Dave Hamilton, Shannon Jean, and Dave Hamilton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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The Every Platform Experiment – Business Brain 613

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Manage episode 460411642 series 1564764
Content provided by Shannon Jean & Dave Hamilton, Shannon Jean, and Dave Hamilton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shannon Jean & Dave Hamilton, Shannon Jean, and Dave Hamilton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Image for episode 613 of the Business Brain podcast

In this episode of Business Brain, Dave Hamilton and Shannon Jean discuss the concept of “Quitter’s Day,” which falls on the second Friday of January and highlights the high rate of people abandoning their New Year’s resolutions by mid-January. They share personal experiences with social media experiments, where Dave posts identical content across various platforms, including X, Threads, Mastodon, and LinkedIn, to measure audience engagement and decide where to focus future efforts. Shannon emphasizes the importance of intentional platform growth, sharing how he grew his following on X from 500 to over 33,000 by consistently engaging and applying the 80-20 content rule—80% value-driven content and 20% fun or intriguing posts.

They also discuss platform-specific audiences, noting that different platforms cater to different demographics and engagement styles. Shannon explains his approach to managing content across platforms using an assistant, while Dave considers platform diversity for his various content topics—tech, business, and music. Both agree that it’s essential to grow one platform at a time to avoid being overwhelmed.

The discussion touches on using algorithms effectively by creating secondary anonymous accounts for experimentation and leveraging high-engagement posts, even on seemingly unrelated topics, to boost overall visibility. They conclude by highlighting the importance of adaptability in social media strategy and hint at upcoming topics for future episodes, including emotional triggers in sales and an interview with Scott Jordan of ScottyVest. The episode ends with a call to action for listeners to leave a review.

The post The Every Platform Experiment – Business Brain 613 appeared first on Business Brain - The Entrepreneurs' Podcast.

  continue reading

656 episodes

Artwork
iconShare
 
Manage episode 460411642 series 1564764
Content provided by Shannon Jean & Dave Hamilton, Shannon Jean, and Dave Hamilton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shannon Jean & Dave Hamilton, Shannon Jean, and Dave Hamilton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Image for episode 613 of the Business Brain podcast

In this episode of Business Brain, Dave Hamilton and Shannon Jean discuss the concept of “Quitter’s Day,” which falls on the second Friday of January and highlights the high rate of people abandoning their New Year’s resolutions by mid-January. They share personal experiences with social media experiments, where Dave posts identical content across various platforms, including X, Threads, Mastodon, and LinkedIn, to measure audience engagement and decide where to focus future efforts. Shannon emphasizes the importance of intentional platform growth, sharing how he grew his following on X from 500 to over 33,000 by consistently engaging and applying the 80-20 content rule—80% value-driven content and 20% fun or intriguing posts.

They also discuss platform-specific audiences, noting that different platforms cater to different demographics and engagement styles. Shannon explains his approach to managing content across platforms using an assistant, while Dave considers platform diversity for his various content topics—tech, business, and music. Both agree that it’s essential to grow one platform at a time to avoid being overwhelmed.

The discussion touches on using algorithms effectively by creating secondary anonymous accounts for experimentation and leveraging high-engagement posts, even on seemingly unrelated topics, to boost overall visibility. They conclude by highlighting the importance of adaptability in social media strategy and hint at upcoming topics for future episodes, including emotional triggers in sales and an interview with Scott Jordan of ScottyVest. The episode ends with a call to action for listeners to leave a review.

The post The Every Platform Experiment – Business Brain 613 appeared first on Business Brain - The Entrepreneurs' Podcast.

  continue reading

656 episodes

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