206. Adrienne Woolley — Exploring Career Paths With Hands-on Experience and Project-Based Learning

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34:35

Marcia Clark, best known as the lead prosecutor in the O.J. Simpson trial, has become a trailblazer for women in law and beyond. Her journey from courtroom to bestselling author reflects her resilience and determination to redefine herself amidst intense public scrutiny. On this episode of Worth Knowing, Clark dives into her latest book, *Trial by Ambush*, which examines the 1953 Barbara Graham case—a story that highlights gender bias, media sensationalism, and the notion that all cases are subject to societal, cultural, and political winds. Clark shares how her experiences during the Simpson trial shaped her perspective on societal pressures and the role of women in high-stakes professions. Her reflections on how media, forensic science, and legal practices have evolved over decades offer valuable insights into the intersection of law and culture. This conversation is a compelling exploration of true crime, personal growth, and how Clark’s groundbreaking career continues to inspire a new generation of women to challenge norms and forge their own paths. Marcia Clark is a bestselling author and a criminal lawyer who began her career in law as a criminal defense attorney and went on to become a prosecutor in the L.A. District Attorney's Office in 1981. She spent ten years in the Special Trials Unit, where she handled a number of high-profile cases, including the prosecution of stalker/murderer Robert Bardo, whose conviction for the murder of actress Rebecca Schaeffer resulted in legislation that offered victims better protection from stalkers as well as increased punishment for the offenders. She was lead prosecutor for the O.J. Simpson murder trial. In May of 1997 her book on the Simpson case, "Without a Doubt," was published and reached #1 on the New York Times, Wall St. Journal, Washington Post, Los Angeles Times, and Publishers Weekly bestsellers lists. In February 2016, Clark re-released the book with a new foreword. Resources Sign up for the Worth Knowing LinkedIn Newsletter to stay up to date: https://www.linkedin.com/newsletters/worth-knowing-7236433935503618048/ Follow Bonnie on LinkedIn: https://www.linkedin.com/in/bonnie-habyan/ Go to the Worth Knowing website: https://www.worthknowing.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

about a year ago 28:45

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Woolley discusses her PCCAPS career managing a project-based learning initiative for high school juniors and seniors. The network, the first of its kind in Utah, offers hands-on experience in fields such as business, digital design, and physical therapy. By exploring career paths early, students build confidence, develop real-world skills, and gain a competitive edge before pursuing higher education. Woolley emphasizes the program's strong industry partnerships, including collaborations with local businesses, healthcare providers, and government entities, to provide students with real-world learning opportunities.

Woolley highlights student-led projects in hospitality, engineering, and design, such as developing a ski-in, ski-out food venue, designing parking garage charging stations, and creating a ski locker amenity. She discusses the life skills students gain, including professional communication, project management, and public speaking. Woolley also emphasizes PCCAPS’ role in connecting students with local businesses and industries, fostering professional growth, and providing meaningful learning experiences beyond traditional classroom settings.

99 episodes

206. Adrienne Woolley — Exploring Career Paths With Hands-on Experience and Project-Based Learning

Business Elevated

published about a year ago

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99 episodes

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Business Elevated

1
219. Natalie Kaddas — Powering Innovation, Employees, and Wildlife Outage Protection 29:56

8 days ago29:56

29:56

Season 7 Episode 20: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Natalie Kaddas, CEO of Kaddas Enterprises. Kaddas discusses her journey from hospitality to leading a second-generation family business. She highlights the company's evolution from making aviation components to its innovative BirdguarD™ product, which prevents animal-caused power outages and mitigates wildfires. Kaddas emphasizes the importance of domestic sourcing, the company's global reach in 15 countries, and its strategic use of automation, which streamlined operations and elevated workforce skills. Kaddas also shares her perspective as a woman CEO in manufacturing, noting the increasing presence of women in the industry and the unique perspectives they bring to leadership. She discusses the company's commitment to employee well-being, including a four-day work week and financial literacy classes that significantly reduce turnover and increase retirement program participation. Kaddas praises Utah's supportive business environment, highlighting partnerships with the governor's office for workforce training and the community's collaborative spirit.…

Business Elevated

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218. Ryan Wedig — Making Digital Transformation Attainable With Vasion 30:19

13 days ago30:19

30:19

Season 7 Episode 19: In this episode, Pete Codella, managing director of business services at the Governor’s Office of Economic Opportunity, talks with Ryan Wedig, CEO and co-founder of Vasion, opens in a new tab. Wedig shares his journey of co-founding PrinterLogic — now Vasion — in St. George in 2012. He recounts meeting the founder and recognizing the potential of his print server elimination technology as the IT landscape shifted towards private clouds. Wedig, with a background in systems engineering and an MBA, partnered to build the business, initially focusing on eliminating print servers before expanding the company’s vision. He highlights the unexpected impact of its technology during the COVID-19 pandemic, which led to Vasion’s broader mission: to make digital transformation attainable for everyone. Wedig discusses the company’s vision of bridging the gap between humans and AI by offering affordable and accessible solutions, contrasting this with expensive and often antiquated systems of existing workflow providers. He emphasizes Vasion’s commitment to security and its architectural focus on building native security features rather than relying on complex integrations. Wedig details Vasion’s role in fostering a tech community in St. George, culminating in the development of Tech Ridge. He shares the company’s global reach, its recognition as a top workplace, and its ambitious goal to lead the market in AI automation over the next three years.…

Business Elevated

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217. Scott Holmes — Building Better Through Value-Driven Entrepreneurship 32:13

20 days ago32:13

32:13

Season 7 Episode 18: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Scott Holmes, founder and CEO of Teton. Holmes discusses his career path, which unexpectedly pivoted from biology and medical school after being mentored by an entrepreneur in the import business. This experience ignited his entrepreneurial spirit and laid the foundation for his future. He recounts the genesis of Teton, born from a "to-don't" list of business practices he observed and wanted to avoid. Holmes explains how Teton initially operated with a lean, home-based model, shipping directly to retailers before establishing domestic warehousing to address inventory fluctuations. He highlights Teton's early entry and success on Amazon, attributing it to a strategy of overbuilding quality products that exceed customer expectations, leading to overwhelmingly positive reviews. Holmes also shares Teton's philosophy of giving back by donating gear to underserved communities to promote healthy living and outdoor experiences, stemming from his own initial negative experiences with poor-quality camping gear as a child. He offers advice to aspiring entrepreneurs, emphasizing the power of "no," the importance of focusing on mastery before diversification, and the critical step of discovering one's core values.…

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216. Ryan Starks — Reflecting on the Road So Far and What's Ahead 37:19

27 days ago37:19

37:19

Season 7 Episode 17: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity (GOEO), talks with Ryan Starks, GOEO's executive director. Starks shares his deep appreciation for the innovative spirit and strong work ethic of Utah's diverse communities. Reflecting on his recent visits to all 24 rural counties, he emphasizes the heart of GOEO's mission to create economic opportunities for all Utahns. He highlights the prevalent family and caring culture throughout the state. He reflects on key accomplishments during his tenure, emphasizing the importance of nimbleness and strategic focus. Starks proudly points to the successful corporate recruitment of Texas Instruments, a historic capital investment for the state, and the impactful Rural Economic Development Incentive Fund (REDTIF), which has dramatically increased economic opportunities in rural Utah. He underscores GOEO's collaborative approach with local communities, regional associations, and the World Trade Center Utah to drive economic growth, expand global reach for Utah companies, and attract foreign investment. Looking ahead, Starks expresses optimism about Utah’s economic future, which is driven by its collaborative spirit, pro-growth environment, and strong preparation for major milestones like the 2034 Winter Olympics. Thank you, Ryan Starks!…

Business Elevated

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215. Preston Cochrane — Building Community and Restoring Lives with The Other Side Village 25:58

5 weeks ago25:58

25:58

Season 7 Episode 16: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Preston Cochrane, CEO of The Other Side Village. Cochrane discusses his journey into social impact work, driven by a desire to contribute to something larger than himself. He highlights his previous roles in organizations focused on homelessness, mental health, and financial education, emphasizing the importance of believing in people's capacity for change, even when their circumstances seem overwhelming. Cochrane delves into the mission of The Other Side Village and its sister organization, The Other Side Academy. The Academy is a 2.5-year residential program for individuals with histories of incarceration, addiction, and homelessness, where residents operate social enterprises to fund the program. Inspired by the Academy's success, the Village provides permanent, supportive housing for chronically homeless individuals with mental health diagnoses. A key component of the Village is its democratic, therapeutic environment where residents are peer-led and must complete a "village prep school" before moving in. Cochrane highlights that both organizations share a core belief: people can change when supported by accountability, love, and a sense of purpose.…

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214. Matthew Sanders and Erik Mikkelsen — Elevating Hospitality by Investing in People 35:21

6 weeks ago35:21

35:21

Season 7 Episode 15: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Matt Sanders, founder and CEO, and Eric Mikkelsen, vice president of product, at Longitude. Sanders and Mikkelsen delve into their professional backgrounds, which both involve building new enterprises alongside existing organizations, including their time together at Western Governors University. They discuss the genesis and operation of Longitude, a company focused on managing luxury short-term vacation rentals, second homes, and full-time residences primarily in the Wasatch Back region of Utah. Sanders explains the company's unique model, which blends employees with licensed service partners, empowering individuals, particularly Latin American immigrant women, through training and entrepreneurial opportunities. Mikkelsen emphasizes Longitude's commitment to investing in its people, fostering a high level of service, and attracting talent in a competitive hospitality market. They also discuss their marketing strategies, the importance of guest reviews, and their positive experiences within Utah's collaborative and entrepreneurial business community, expressing optimism for future growth while prioritizing their local base.…

Business Elevated

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213. Jeremy Barker — Behind the Hidden Door 31:05

7 weeks ago31:05

31:05

Season 7 Episode 14: In this episode, Pete Codella, managing director of Business Services, talks with Jeremy Barker, CEO of Murphy Door. Barker shares his deep Utah roots and diverse career path, which began with several entrepreneurial ventures after a brief time at the University of Utah — including construction and a shed-building business that led to a major partnership with Home Depot. He later became a paramedic and firefighter. Barker shares anecdotes about his early business challenges, including financial difficulties and learning the ropes of large-scale retail. He delves into his current successful venture, Murphy Door, a company specializing in hidden doors disguised as bookshelves and cabinets. Barker details the invention of his patented door hardware and the unexpected growth of the company, particularly during the COVID-19 pandemic. He highlights the company's commitment to manufacturing in the U.S. using domestic materials and its expansion with plants in Utah, Kentucky, and Texas. Barker also touches upon Murphy Door's unique presence in the home improvement market and its collaborations with Hollywood productions, among other notable recognitions.…

Business Elevated

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212: Tyson Andrus — Combining Technology and Fragrance for Customized Sensory Experiences 34:51

8 weeks ago34:51

34:51

Season 7 Episode 13: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Tyson Andrus, co-founder of ATMOS Fragrance. Andrus shares his experiences living and working in Utah since 2008, highlighting his love for the state's outdoor activities and the work-life balance. He details his career path, from his time at Skullcandy to his involvement with Kickstart Seed Fund and ultimately co-founding ATMOS Fragrance. The discussion explores ATMOS Fragrance, an innovative, tech-driven home fragrance system featuring a multi-slot diffuser and a connected app for a fully customizable scent experience. Andrus explains the challenges and innovations involved in developing the product, emphasizing the importance of user experience and the unique capabilities of their system, such as fragrance mixing and scheduling. He also discusses the company's marketing strategy, its focus on creating memorable sensory experiences, and future plans, including expanding into the automotive fragrance market. Andrus highlights the supportive business community in Utah and offers advice for aspiring entrepreneurs, stressing the importance of thorough market research and building a strong team.…

Business Elevated

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211. Jacob Baadsgaard — Building an Entrepreneurial Success From a Foundation of Authenticity 25:36

9 weeks ago25:36

25:36

Season 7 Episode 12: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Jacob Baadsgaard, founder and CEO of Disruptive Advertising. Baadsgaard discusses his journey from working at Omniture to founding his data-driven marketing agency. He highlights the importance of connecting marketing data with business data and how his agency helps small to medium-sized businesses act on that data. Baadsgaard emphasizes the challenges and rewards of entrepreneurship, stressing the need for authenticity and a willingness to learn from successes and failures. He also discusses Disruptive University, an initiative he founded to help marketers and entrepreneurs find clarity and authenticity in their work and personal lives. He explains how the program addresses the challenges of balancing business success with personal fulfillment. The university offers online courses and in-person summits, focusing on aligning personal values with professional goals. Baadsgaard praises Utah's supportive environment for entrepreneurs, citing the state's driven population, strong university connections, and pro-business government. He expresses enthusiasm for the future of his ventures — particularly his goal of encouraging widespread authenticity — and his thoughts on how AI will impact the advertising industry.…

Business Elevated

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210. Jonathan Freedman — Delving Into Tariffs, Foreign Policy, and Utah's Foreign Trade Zone 29:01

10 weeks ago29:01

29:01

Season 7 Episode 11: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Jonathan Freedman, president and CEO of World Trade Center Utah (WTC Utah). Freedman highlights the numerous trade missions and foreign dignitary visits WTC Utah facilitates, emphasizing the state's commitment to global engagement. He also addresses the impact of tariffs on Utah's economy, explaining their potential benefits, such as boosting domestic manufacturing and generating federal revenue, while acknowledging the risks of increased costs for businesses and consumers. Freedman elaborates on the importance of the Foreign Trade Zone (FTZ) and WTC Utah's role as its grantee, highlighting how the organization is making the FTZ more accessible to Utah businesses by providing cost-benefit analyses and guidance. He also discusses Utah's unique position regarding critical minerals and the challenges and opportunities associated with their extraction. Freedman highlights Utah’s commitment to subnational diplomacy and proactive international trade efforts, particularly with Canada and Mexico, amid shifting federal trade policies.…

Business Elevated

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209. Lorena Riffo-Jenson — Fostering Salt Lake City's Growth From Main Street to the Olympics and Beyond 33:32

11 weeks ago33:32

33:32

Season 7 Episode 10: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Lorena Riffo-Jenson, director of the Salt Lake City Department of Economic Development. Riffo-Jenson discusses her extensive career in public service and economic development. She highlights her work with various state and city organizations, including her time with Governor Levitt and her current role with Salt Lake City, where she emphasizes a human-centered economic development approach. Riffo-Jenson stresses the importance of community engagement, strategic planning, and fostering a diverse and resilient economy, noting the city's focus on industries like life sciences and fintech. She also addresses Salt Lake City's growth challenges, particularly housing affordability and the city's efforts to balance development with community needs. Riffo-Jenson discusses major projects like the Main Street promenade study, the revitalization of the Gateway area, and the upcoming 2034 Winter Olympics, emphasizing the city's role as a hub for national and international events. She underscores the importance of collaboration, listening to stakeholders, and maintaining Utah's "secret sauce" of working together to find solutions. Riffo-Jenson also notes the economic impact of major sports teams, such as the Utah Jazz and the new National Hockey League team, estimating they contribute around $600 million to the local economy.…

Business Elevated

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208: Amy Meyer — Bridging Australian Talent and US Employers 28:50

12 weeks ago28:50

28:50

Season 7 Episode 9: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Amy Meyer, founder of Aussie Recruit. Meyer discusses how Aussie Recruit connects U.S. employers with qualified Australian professionals across various industries, from tech and healthcare to engineering and hospitality. One key initiative, the E-3 visa program, enables Australian citizens with university degrees to work in the U.S. As an Australian native, she highlights that the program remains underutilized, with thousands of visa slots left unfilled each year. Unlike the highly competitive H-1B visa, the E-3 visa has a simpler application process, lower fees, and a quicker turnaround, making it an attractive option for U.S. companies seeking skilled workers. Meyer shares success stories of Australian individuals whose careers were transformed by the E-3 visa program and discusses how it allows spouses to obtain work authorization. She addresses the misconceptions surrounding visa sponsorship and encourages U.S. businesses, particularly in rapidly growing states like Utah, to explore the potential of hiring Australian professionals. Meyer expresses her passion for connecting people and facilitating their "American dream," emphasizing the importance of mutual respect in the hiring process.…

Business Elevated

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207. Elliott Parker — Driving Growth and Innovation Through Co-Creation of Advantaged Startups 27:12

13 weeks ago27:12

27:12

Season 7 Episode 8: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Elliott Parker, CEO of High Alpha Innovation. Parker discusses his extensive experience in corporate innovation and startups, sharing his career trajectory, from working in corporate venture capital and launching multiple businesses. He highlights the challenges large corporations face in innovation, noting their optimization for efficiency over breakthrough advancements. Parker explains how High Alpha Innovation partners with corporations to build advantaged startups that leverage existing industry networks, offering examples from ag-tech, healthcare, and supply chain industries. He emphasizes the importance of resilience in modern business structures, particularly in supply chains, and underscores the role of startups in fostering innovation within large enterprises. Parker delves into his organization's collaboration with universities to foster entrepreneurship by aligning industry needs with academic resources, citing partnerships with institutions like Notre Dame. He reflects on the evolving startup landscape, noting the impact of AI and the changing economics of company formation. Parker also highlights Utah’s thriving entrepreneurial ecosystem and the state’s ambitious goal to increase startups by 150%. He emphasizes the importance of action in venture building, asserting that "action creates data" and enables businesses to uncover valuable insights.…

Business Elevated

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206. Adrienne Woolley — Exploring Career Paths With Hands-on Experience and Project-Based Learning 28:45

14 weeks ago28:45

28:45

Season 7 Episode 7: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Adrienne Woolley, program manager for the Park City Center for Advanced Professional Studies (PCCAPS). Woolley discusses her PCCAPS career managing a project-based learning initiative for high school juniors and seniors. The network, the first of its kind in Utah, offers hands-on experience in fields such as business, digital design, and physical therapy. By exploring career paths early, students build confidence, develop real-world skills, and gain a competitive edge before pursuing higher education. Woolley emphasizes the program's strong industry partnerships, including collaborations with local businesses, healthcare providers, and government entities, to provide students with real-world learning opportunities. Woolley highlights student-led projects in hospitality, engineering, and design, such as developing a ski-in, ski-out food venue, designing parking garage charging stations, and creating a ski locker amenity. She discusses the life skills students gain, including professional communication, project management, and public speaking. Woolley also emphasizes PCCAPS’ role in connecting students with local businesses and industries, fostering professional growth, and providing meaningful learning experiences beyond traditional classroom settings.…

Business Elevated

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205. Catherine Raney Norman — Utah's Olympic Legacy and the Road to 2034 36:27

15 weeks ago36:27