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227. Bryan Phelps — Building Brands in a Digital World
Manage episode 495181923 series 3200436
Content provided by Go Utah and Utah Governor's Office of Economic Opportunity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Go Utah and Utah Governor's Office of Economic Opportunity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Bryan Phelps, CEO of Big Leap.
Phelps discusses his digital marketing career, highlighting his journey through prominent Utah-based digital marketing companies like OrangeSoda and SEO.com before founding Big Leap in 2008. He emphasizes Big Leap's focus on foundational marketing principles, understanding customer journeys, and the importance of a strong brand in an evolving digital landscape.
Phelps also touches on the company's culture, which prioritizes high-quality work over flashy tactics, and its commitment to employee well-being — especially for working mothers — through flexible remote work policies. He shares his insights on the impact of artificial intelligence on digital marketing, seeing it as a tool for efficiency and enhancement rather than replacement. Phelps believes Utah has a unique advantage in the digital sphere due to its history in the industry, talented workforce, and a supportive entrepreneurial community eager to mentor the next generation of business leaders.
99 episodes
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Manage episode 495181923 series 3200436
Content provided by Go Utah and Utah Governor's Office of Economic Opportunity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Go Utah and Utah Governor's Office of Economic Opportunity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Bryan Phelps, CEO of Big Leap.
Phelps discusses his digital marketing career, highlighting his journey through prominent Utah-based digital marketing companies like OrangeSoda and SEO.com before founding Big Leap in 2008. He emphasizes Big Leap's focus on foundational marketing principles, understanding customer journeys, and the importance of a strong brand in an evolving digital landscape.
Phelps also touches on the company's culture, which prioritizes high-quality work over flashy tactics, and its commitment to employee well-being — especially for working mothers — through flexible remote work policies. He shares his insights on the impact of artificial intelligence on digital marketing, seeing it as a tool for efficiency and enhancement rather than replacement. Phelps believes Utah has a unique advantage in the digital sphere due to its history in the industry, talented workforce, and a supportive entrepreneurial community eager to mentor the next generation of business leaders.
99 episodes
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Similar to Business Elevated
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Business tips for startups by proven entrepreneurs
…
continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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