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Ditching the Algorithm: Shifting the Priority from Social Media to Email Marketing with Andréa Jones
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Do you find yourself dreading content creation and waiting for the algorithm to feature your posts? In this episode, I sat down with Andréa Jones, mindful marketing strategist extraordinaire, to talk about why email might need to become your primary marketing channel. No more chasing social media algorithms: we're building connection, conversions, and clarity in the inbox.
Find it Quickly:
00:56 - Shifting from Social Media to Email Marketing
03:05 - The Challenges of Social Media
06:53 - The Power of Email Marketing
17:03 - Embracing AI in Marketing
24:09 - The Writing Process: Talk First, Write Second
24:35 - Using AI for Email Summarization
24:55 - Storytelling in Emails
25:37 - Stories and Email Writing
27:21 - AI for Organization and Focus
29:56 - Analyzing and Synthesizing Content with AI
32:53 - Repurposing Content Across Platforms
38:24 - Personalized Marketing Strategies
40:40 - Big Inbox Energy Training
Connect with Andréa:
Website: onlinedrea.com
Instagram: instagram.com/onlinedrea
Threads: threads.net/@onlinedrea
YouTube: youtube.com/@onlinedrea
221 episodes
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