Ep #170: Zack Zeller: Is Your Marketing Repelling Your Ideal Client?

Business Growth Architect Show

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Think more content equals more clients? Think again. Zack Zeller explains why slowing down and creating thoughtful, soulful content is the real key to business growth. 🎧 Watch now to learn how less can lead to more.

Marketing the “right” way you’ve been taught? It might be why clients ghost you.

That’s the bold premise Zack Zeller brings to the table in this episode of Business Growth Architect Show. With a career that spans over a decade in direct response marketing—and experience working alongside industry titans—Zack has seen how even the smartest strategies can fall flat if they don’t reflect one important thing: your uniqueness.

In a world flooded with copycat content and AI-generated everything, Zack offers a much-needed reset. Today’s buyer is more skeptical and better informed than ever, and “perfect” marketing often leads them straight to your competitors. Why? Because when we lean too heavily on formulas and funnels, we lose the very thing that builds trust—our voice, our story, our realness.

Zack explains his signature approach, which flips the traditional sales funnel on its head. Instead of trying to convert cold leads on a sales call, he helps his clients package their message into a 50–70 page book that acts as both authority builder and lead generator. Don’t think about it like writing a bestseller—but on crafting a powerful narrative that lets prospective clients see your process, your values, and your vision, so by the time they get to a sales call with you, they’re already 80% sold.

From empathy maps and email sequences to the smart use of AI tools, Zack explains how great content isn’ about volume—but about intention. And how, with the right foundation, you can turn a single book or podcast episode into months of content that continues to drive sales long after it’s published.

His message is clear: less is better—and better is better.

🎯 Listen the full episode now and then head to https://thisshouldntwork.com/ to get Zack’s Free Guide: How to Sell High-Ticket Offers Without Sales Calls On Instagram. It’s time to stop chasing leads and start creating content that sells while you sleep.

Resources Mentioned:

Free Guide | LinkedIn | Instagram | Fully Booked

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Chapters

1. Introduction of Business Growth Architect Show (00:00:00)

2. Meet Zack Zeller, author of Fully Booked and founder of ZZ Media (00:01:38)

3. Why Less Content Can Get You Better Customers and More Sales (00:02:29)

4. The Power of Slowing Down: Why Doing Less Lets You Create More Meaningful Work (00:03:08)

5. Why More Content Doesn’t Always Mean a Stronger Business (00:03:48)

6. From Bro Marketing to Real Relationships: How to Build a Business That Lasts (00:06:18)

7. Why Copy Alone Won’t Save Your Marketing (00:08:00)

8. The Hidden Power of Slow Marketing: Build a Business That Lasts (00:10:04)

9. High-Ticket, Low-Ticket… No Ticket? Why Knowing Your Audience Beats Any Strategy (00:16:16)

10. The Illusion of Doing It Right: Why Your Perfect Funnel Might Be Helping Your Competition (00:19:23)

11. The Death of Easy Wins: Standing Out in a World That Thinks It Already Knows What You Do (00:21:19)

12. How I Stopped Pitching and Started Publishing (and Got Better Clients Because of It) (00:24:11)

13. Smart, Not Simple: Why ‘Smartened Down’ Messaging Converts Better Than Clever Copy (00:26:55)

14. Prompting Is Not a Strategy: Why AI Needs Your Voice, Your Market, and Your Message (00:29:26)

15. How to Connect with Zack Zeller Online (00:32:56)