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Ep. 44 Rethink your sales strategy for 2025 and beyond with Tom Starck.
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Ready to rethink your sales strategy for 2025 and beyond?
In this episode, Tom Starck joins us for a powerful conversation about how the sales landscape is shifting and what today’s businesses need to do to stay ahead.
Tom breaks down why having a clear, structured sales plan is more important than ever and shares the common pitfalls he sees sales teams make (and how to avoid them). We dive into how the pandemic reshaped sales strategies, where AI fits into modern sales processes, and why emotional connections are still the secret sauce behind buying decisions.
We also explore why investing in your sales team's development is critical for long-term success, and how empathy has become a must-have skill for sales leadership.
Looking ahead to 2025, we talk about strategies for sustainable growth, smarter marketing, and the increasing power of personal branding in building trust and closing deals. Plus, Tom shares why collaboration and real-time feedback within organizations are key to navigating constant market shifts.
If you’re serious about upping your sales game, creating deeper client connections, and setting your team up for success, you don’t want to miss this conversation!
Bio*
With over 20 years of experience, Tom Starck has seamlessly blended his background in team athletics and coaching with early sales success, propelling him to consistent advancement in sales leadership and operational endeavors. His journey has seen him lead within private organizations, private equity and Fortune 250 conglomerates, across a wide revenue spectrum, ranging from $5M to nearly $400M, This diverse exposure has equipped Tom with a keen awareness of the internal and external pressures that challenge organizations on a daily basis.
Tom’s ability to lead and support teams of varying sizes, from two individual contributors to 65 sales and customer service professionals, has honed his capacity to relate to businesses of almost any scale. His experience in navigating businesses through recessions and periods of unprecedented growth underscores his understanding of the value of intentional investment in personnel development, irrespective of macro market conditions. Tom firmly believes that share gains can be achieved and retained in any environment through a steadfast commitment
to team and individual development.
“As a student of Sales and Leadership, I’ve witnessed the frustration when leaders become mired in firefighting or trapped in their ‘whirlwind.’ SalesStar affords me the opportunity to ensure that growth-minded executives prioritize team and individual development as a cornerstone of their year-over-year growth strategies. More efficient and productive leaders and salespeople not only deliver superior results for their companies but also foster greater engagement and loyalty, compounding the ROI beyond revenue growth.”
To connect with our guest, click on the links below:
Website: https://salesstar.com/us/
LinkedIn: https://www.linkedin.com/in/tomstarck/
Connect with me:
Spotlight to Scale: Spotlight to Scale Blueprint
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