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Sales Is NOT Sleazy (EP4)
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Is sales really sleazy, or is that just a story we've been told? In this episode of Business Growth University, host Alan Lazaros busts the myth that sales is a shady business. Alan explains how true sales is about helping people grow, not tricking them.
Learn the real reason most online businesses fail, why alignment between branding, marketing, and sales matters, and how using the “certainty staircase” can turn strangers into loyal clients. Whether you're selling a product, an idea, or a vision for someone’s future, this episode is packed with real advice you can act on today.
Download the worksheet: https://tinyurl.com/4nfn53a3
How to connect with Alan?
📧 [email protected]
Follow Alan on Instagram: instagram.com/alazaros88
Facebook: https://www.facebook.com/alan.lazaros
LinkedIn: https://www.linkedin.com/in/alanlazarosllc/
Episode highlights:
(1:19) The real definition of sales
(3:04) Selling people, places, things, and ideas
(6:11) Amy’s transformation through belief and habits
(8:49) Sales vs. manipulation
(9:54) Harvard data on sales/marketing alignment
(13:31) Why most podcasts fail: no sales strategy
(19:22) Sales = desire > fear
(21:45) Avoid asking for “marriage” on the first sales call
(24:09) The Certainty Staircase explained
(30:18) Sales as leadership, not sleaze
(32:07) Outro
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