286: Martina Goss Explains How to Validate Ideas Using the Lean Canvas

Business Infrastructure - Curing Back Office Blues

#Business #Advice #Backoffice #Businessinfrastructure #Fastgrowth #Growingpains #Information #Resources #Scale #Smallbusiness #Structure #Tips #Alicia Butler Pierre #Entrepreneur #Operating Systems #HowTo #IT Management

39:50

The truth is out West! We’re hopping on the ET Highway and venturing to the most notorious alien hot spots, including Roswell’s infamous crash site, Area 51’s eerie perimeter, and a mysterious desert watchtower. Join us as journalist Laura Krantz, host of the podcast Wild Thing , beams up to share stories from the front lines of UFO reporting—from strange sightings and quirky festivals to a mailbox where people leave letters to extraterrestrials. Maybe you’ll even decide for yourself: Is Earth a tourist stop for spaceships? UFO hot spots you’ll encounter in this episode: - UFO Watchtower (near Great Sand Dunes National Park, Colorado) - Roswell, New Mexico - Area 51, Nevada - Extraterrestrial Highway (aka State Route 375), Nevada - Little A’Le’Inn, ET Highway, Nevada - E.T. Fresh Jerky, ET Highway, Nevada - Alien Research Center, ET Highway, Nevada - The Black Mailbox, ET Highway, Nevada Via Podcast is a production of AAA Mountain West Group .…

about a year ago 28:15

MP3•Episode home

We’re proud to present the first lesson in our Growth Strategies Masterclass!

With so many ideas for improving our business and boosting cash flow and profit, it’s tempting to start pouring our energy, time, and money into those ideas.

But wait!

What if you end up losing a lot of money on an idea that ultimately doesn’t work? Martina Goss warns against becoming a “busy fool.” As a certified Lean Startup coach, she’s brilliantly transformed her career from a certified accountant crunching numbers for businesses to a trusted advisor for startups and existing businesses with new ideas.

Martina introduces us to a tool she leverages to help us innovators, entrepreneurs, and operational leaders vet and validate our ideas. It’s called the Lean Canvas, a one-page guide created by Ash Maurya for testing the viability, feasibility, and desirability of an idea.

In this episode, Martina explains:

What the Lean Canvas is, what it looks like, and how to use it,
The 12 questions the Lean Canvas forces you to answer about your idea,
How to use the Lean Canvas,
Why your idea should “cross the chasm,” and much more!

She also makes the case for enlisting the help of a facilitator in completing your Lean Canvas. Listen as she details how to conduct customer discovery as a necessary measure of your idea’s ability for mass appeal.

Avoid the dangers of becoming a busy fool with a tool that will help direct your efforts on the ideas that not only make sense, but also can make you money!

🔗 Watch the Video Version of this Episode and Access Resources on BusinessInfrastructure.TV.

𝐏𝐥𝐞𝐚𝐬𝐞 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐

© 2024. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.

301 episodes

286: Martina Goss Explains How to Validate Ideas Using the Lean Canvas

Business Infrastructure - Curing Back Office Blues

published about a year ago

MP3•Episode home

We’re proud to present the first lesson in our Growth Strategies Masterclass!

With so many ideas for improving our business and boosting cash flow and profit, it’s tempting to start pouring our energy, time, and money into those ideas.

But wait!

In this episode, Martina explains:

What the Lean Canvas is, what it looks like, and how to use it,
The 12 questions the Lean Canvas forces you to answer about your idea,
How to use the Lean Canvas,
Why your idea should “cross the chasm,” and much more!

Avoid the dangers of becoming a busy fool with a tool that will help direct your efforts on the ideas that not only make sense, but also can make you money!

🔗 Watch the Video Version of this Episode and Access Resources on BusinessInfrastructure.TV.

𝐏𝐥𝐞𝐚𝐬𝐞 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐

301 episodes

All episodes

Business Infrastructure - Curing Back Office Blues

1
300: The Grand Finale with Jared Easley 14:38

41 weeks ago14:38

14:38

Jared Easley, the co-founder of Podcast Movement, joined us for the 100th and 200th episodes of the Business Infrastructure podcast. And he’s here again as we celebrate the 300th episode! But this episode is different. It’s the final episode of the Business Infrastructure podcast. As long as the internet is around, you will still be able to access this catalogue of 300 episodes! That also means you can still do things like leave reviews and comments. Saying goodbye is never easy. We appreciate the 236 guests that appeared and contributed valuable resources to this show as well as the amazing people behind the scenes who made this show possible. The good news is that we have a new podcast launching on September 1, 2024. It’s called 𝐒𝐜𝐚𝐥𝐞 𝐓𝐚𝐥𝐞𝐬 and you can find it on places like Spotify, YouTube, and Apple Podcasts. We hope you will join us there. Remember, stay focused and be encouraged. This entrepreneurial journey is a marathon and not a sprint. Thank you for being in this marathon with us! 𝐏𝐥𝐞𝐚𝐬𝐞 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐ © 2024. The Business Infrastructure Podcast is sponsored by Equilibria, Inc . – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos.…

Business Infrastructure - Curing Back Office Blues

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299: Growth Strategies Masterclass Recap - The Big Reveal 11:53

42 weeks ago11:53

11:53

In our last episode, you heard from our team at Equilibria, Inc. on what it took to produce and promote the episodes for our Season 23: Growth Strategies Masterclass. We also shared important lessons we learned from the guests who participated in this masterclass. There’s also an important lesson, or conclusion, that producer Alicia Butler Pierre reached as a result. As you and other listeners went along this growth strategies journey, you may recall her hinting at a big revelation. Something that, once revealed, will change everything! In this episode, Alicia reveals that important discovery. 𝐏𝐥𝐞𝐚𝐬𝐞 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐ © 2024. The Business Infrastructure Podcast is sponsored by Equilibria, Inc . – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Listen to all twelve episodes of the Season 23: Growth Strategies Masterclass .…

Business Infrastructure - Curing Back Office Blues

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298: Growth Strategies Masterclass - End of Season Wrap Party 21:25

44 weeks ago21:25

21:25

Ever wondered what it takes to put on a podcast show? The behind-the-scenes work is much more than what you might expect especially when producing an audio masterclass. But we pulled it off! In our end of season wrap party, our team at Equilibria shares lessons we learned throughout the Growth Strategies Masterclass. We also discuss how we efficiently manage a remote podcast team that’s spread across four countries – India, Nigeria, Philippines, and the U.S. Finally, we reveal things that surprised us about this season and some team members even ask producer Alicia Butler Pierre personal questions. You might find her answers interesting, but the only way you’ll know is if you listen! Thank you to the Black Panda team: Leena Nair, Rujuta Jamgaokar, and Simmi. The Equilibria, Inc. team: Clarence Levy III, Grant Revilla, Gladys Jimenez, and Erika Revilla. A special shout out to our audio editor, Olanrewaju Adeyemo, who was unable to attend.…

Business Infrastructure - Curing Back Office Blues

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297: Using Christina Barsi’s Circle of Ease Tool to Build Personal Infrastructure 23:13

46 weeks ago23:13

23:13

This is part two of our interview with Christina Barsi, an entrepreneur with a revolutionary tool to help us align our personal infrastructure with our business infrastructure. That tool is called the Circle of Ease. It’s one of the things she mentioned during the first half of this interview. As a reminder, she also talked about: The difference between your Zone of Genius and Zone of Excellence, How to be in alignment with work that gives you energy, Why delegating things that you are good at, but don’t enjoy will free up your time to truly grow and scale your business. Now, Barsi will describe exactly what her Circle of Ease tool is and how to use it. Similar to previous episodes, podcast host Alicia Butler Pierre shares how she will use this tool to figure out what work to focus on as Equilibria, Inc. transitions from a consulting business model to a training one. This is the last episode of our Growth Strategies Masterclass. It’s filled with eye-opening information that will cause you to personally reflect on the intersection of your personal and professional goals in ways you may not have before. Listen now to discover the possibilities that lie ahead for your business’ growth! 𝐏𝐥𝐞𝐚𝐬𝐞 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐ © 2024. The Business Infrastructure podcast is sponsored by Equilibria, Inc . – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.…

Business Infrastructure - Curing Back Office Blues

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296: Christina Barsi Explains Why Your Personal Infrastructure is Key to Sustainable Business Growth 20:47

47 weeks ago20:47

20:47

It’s hard to believe, but we’re at the last topic of our Growth Strategies Masterclass. At this point, we’ve had guests share their expertise on the following: Vetting and validating growth ideas, Creating a strategic growth plan that includes validated ideas, Developing project plans to implement your company’s growth strategy, Growing your business through strategic partnerships, and Building your business to sell it for maximum value. With all the planning tools we’ve learned for strategically growing our businesses, there’s still the possibility that our plans may not unfold the way we envisioned. Our ability to handle unforeseen events or challenges that can halt our plans determines whether we’ll stay in the entrepreneurial race. The real question to ask yourself is, “Are you comfortable with potentially having to pivot?” This is what our next guest, Christina Barsi, is here to talk to us about. As a former actor turned entrepreneur and owner of a successful podcast production company, she’s a shining example of what can happen when you intentionally integrate decision-making and fulfillment into your entrepreneurial endeavors. Barsi’s career transition experiences as a compelling example for entrepreneurs seeking to establish a personal infrastructure that resonates with their passions. In part 1 of this two-part episode, Barsi explains why: Creating a personal infrastructure that aligns with your company’s business infrastructure is critical for achieving self-fulfillment, Distinguishing between internal data and external data is key to establishing a foundation for business growth strategies, and Calibrating your mindset is necessary for assessing the work that brings you joy and will ultimately enable you to create action plans to bring growth plans to fruition. Navigating business pivots and transitions effectively requires intentional decision-making and introspection. Join us on this journey of self-discovery as a pathway to lasting business success! 𝐏𝐥𝐞𝐚𝐬𝐞 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐ © 2024. The Business Infrastructure podcast is sponsored by Equilibria, Inc . – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.…

Business Infrastructure - Curing Back Office Blues

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295: Scale to Sell – How I Plan to Exit the Business I Founded and Love 28:28

48 weeks ago28:28

28:28

We’re at the next stop on our Growth Strategies Masterclass this season and it involves exit planning. Now, you may be thinking, “I thought we were talking about growing our businesses, not exiting them!” But the truth is, exiting your business by selling it can in fact be a smart move especially if you are seeking what our last guest, Carl Nicpon, described as “Freedom 2.0.” Building your company to eventually sell it requires significant work in formalizing business infrastructure and strengthening financial health. In this latest episode, our producer and host, Alicia Butler Pierre, reveals why she wants to sell Equilibria, Inc. (the underwriter of this show) as part of the company’s long-term strategic growth plan. This requires a level of honesty, introspection, and selflessness that few entrepreneurs dare to think about let alone act on. Along the way, Alicia shares her story in hopes that it will also inspire you to: Focus on specific business infrastructure elements to build or improve, Discover the financial metrics required to attract future investors, partners or buyers, Build a dashboard to track core operational activity, Consider funding as a source for raising capital required to scale operations, and more! You’ll also gain access to additional resources where you can learn more about how to: 1) sell your business, 2) find the optimal exit planning strategist, and 3) get maximum sale value for the business you’ve worked so hard to build and grow. 𝐏𝐥𝐞𝐚𝐬𝐞 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐ © 2024. The Business Infrastructure podcast is sponsored by Equilibria, Inc . – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.…

Business Infrastructure - Curing Back Office Blues

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294: Carl Nicpon Explains How to Build a Sustainable Business You Can Sell at Maximum Value 38:47

49 weeks ago38:47

38:47

Whether your growth idea involves starting a new business, a new product or service, or pivoting altogether, it’s wise to begin with the end in mind. In other words, you need to know your exit strategy. It might seem strange to think about an exit strategy when you are focusing on starting either something new or doing work in a new way. However, another effective and potentially lucrative growth strategy could involve your exit as a founder or leader, the exit of one of your business partners, acquiring another business, or selling yours. While there are several myths about how to exit your business successfully, our special guest expert, Carl Nicpon says one thing is certain - “You only have one chance to get it right!” Carl is a Managing Director at Marsh Creek, a boutique business brokerage and mergers and acquisitions advisory firm. His career journey from school counselor to third-generation business owner to Merger & Acquisition (M&A) advisor brings a wealth of diverse experiences to his clients. In this episode, Carl debunks several myths about selling a business while also educating us about the selling process. This includes providing a foundation for understanding: How to increase the value of your business, Why your business needs to be able to operate without you, When to start preparing to sell your business, and What EBITDA is and the pivotal role it plays in determining the value of a business, and You’ve worked hard to build, grow, and scale your business. Discover how to achieve what Carl describes as “Freedom 2.0” by assembling the right team of experts that will guide you to selling your business at maximum value. 𝐏𝐥𝐞𝐚𝐬𝐞 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐ © 2024. The Business Infrastructure podcast is sponsored by Equilibria, Inc . – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.…

Business Infrastructure - Curing Back Office Blues

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293: How We Leveraged Partnerships to Boost Growth and Revenue 32:37

50 weeks ago32:37

32:37

Have you thought about forming partnerships with other people or companies to catalyze growth at your company? Achieving scale, more revenue, and greater profitability at a faster rate are just some of the many benefits that a strategic partnership can offer. But you must be careful in forming these partnerships. There are legal aspects to consider like profit sharing, intellectual property protection, and even a plan for dissolving the partnership. These aspects should be formalized in a contract and then discussed, negotiated, and signed in writing to protect everyone involved. In this latest episode of our Growth Strategies Masterclass, our producer and host, Alicia Butler Pierre, shares details about her behind-the-scenes work with Karen Mills. As a reminder, Karen was the lawyer featured in the last episode. She specializes in contract law, in particular teaming agreements. The information shared in this episode is a bit unique in that Alicia actually sketches out a workflow diagram (or flowchart) as she describes her work with Karen. As a result, you can expect to: Learn the process for drafting a teaming or partnership agreement, Discover the different ways to construct a partnership agreement, Gain an understanding of the various types of clauses (i.e., first right of refusal and non-disclosure) you may want to include, and Walk away with a foundation required to form a strategic partnership with confidence. Talk is cheap. Stop relying on verbal agreements 🗣️ or handshakes 🤝 to conduct business deals that make you and your business susceptible to unexpected and costly pitfalls. Instead, protect your business and its assets through clearly written contracts as you transition from the honeymoon phase of forming a new partnership. It can be one of the best investments you make!! 𝐏𝐥𝐞𝐚𝐬𝐞 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐ © 2024. The Business Infrastructure podcast is sponsored by Equilibria, Inc . – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.…

Business Infrastructure - Curing Back Office Blues

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292: Karen Mills Explains How to Structure Legal Teaming Agreements for Strategic Growth 33:05

51 weeks ago33:05

33:05

It’s hard to believe, but we’re already at the midway point of our Growth Strategies Masterclass! As a recap, we’ve covered how to: Vet and validate your business growth ideas, Create a strategic plan that includes validated ideas, and Develop project plans to implement youur company’s growth strategy. Growth comes in many shapes, forms, and scales of magnitude, and one viable way to grow is through partnerships or teaming agreements. Have you heard the expression, “Two heads are better than one?” It’s true! Forming partnerships with the right people or companies can accelerate your business’s growth in ways you didn’t imagine. The legal aspects of forming partnerships correctly can be overwhelming. But you’re in luck! Our next guest is Karen Mills, a founding member of Mills Law, LLC. She has 25 years of experience practicing law with a specialty in contracts law and mediation services. Her expertise in teaming agreements is invaluable, making her the go-to authority for entrepreneurs and business owners seeking clear and fair strategies for growth. In this episode, you’ll discover: The various types of teaming arrangements so that you set your business up for success, How to navigate the fine print of contracts to safeguard your business's future, The questions you should ask yourself before entering a partnership, Why you should always figure out an exit plan at the start of a partnership, and much more! Stop relying on verbal agreements or handshakes to conduct business deals that make you and your business susceptible to unexpected and costly pitfalls. Instead, protect your business and its assets through clearly written contracts as you transition from the honeymoon phase of forming a new partnership. It can be one of the best investments you make! 𝐏𝐥𝐞𝐚𝐬𝐞 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐ © 2024. The Business Infrastructure podcast is sponsored by Equilibria, Inc . – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.…

Business Infrastructure - Curing Back Office Blues

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291: How We Developed a Project Plan to Implement Our Strategic Growth Plan 21:13

52 weeks ago21:13

21:13

Now that you know more about how to leverage project plans to execute your growth strategy, it’s time to create your own! In this latest episode of our Growth Strategies Masterclass, our producer and host, Alicia Butler Pierre, explains how to take information from your X-matrix to build a project plan. Be prepared to apply the principles you’ve learned about business infrastructure in building a project plan that: · Defines the tasks required to accomplish your strategic growth goals, · Identifies the people to perform those tasks in addition to due dates, · Includes monthly check points to measure success against targets in your X-matrix, and · Organizes information clearly and transparently. This episode includes a discussion of the software we use for project planning. Just think - you’re getting even closer to accomplishing those growth goals you and your team identified at the beginning of this journey! 𝐏𝐥𝐞𝐚𝐬𝐞 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐ © 2024. The Business Infrastructure podcast is sponsored by Equilibria, Inc . – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.…

Business Infrastructure - Curing Back Office Blues

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289: How We Used the X-Matrix to Create a Strategy for Our Online Course 19:44

1 year ago19:44

19:44

In the last episode, you learned about the X-matrix – a powerful visual tool to link strategy with execution. Now it’s time to learn how to use one to create your strategic growth plan! Don’t worry, we won’t leave you alone! You can actually listen to our producer and host, Alicia Butler Pierre, as she describes how we completed an X-matrix to assist you in creating your own. In this episode, Alicia explains the events leading to the development of our long-term strategy to convert our business model from being 100% consulting to 100% training. This shift in our business model laid the foundation for completing our X-matrix. It also includes our idea for an online course that we were able to vet and validate thanks to the Lean Canvas tool described at the beginning of this season. Also included in this episode is: An explanation of how to complete an X-matrix, How to use the S.M.A.R.T. method to define strategic goals, A demo of our X-matrix, and Discussion of the action plans required to implement strategic goals. Be sure to download the free X-matrix template provided in the show notes so that you can follow along. Good luck! 𝐏𝐥𝐞𝐚𝐬𝐞 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐ © 2024. The Business Infrastructure podcast is sponsored by Equilibria Inc . – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.…

Business Infrastructure - Curing Back Office Blues

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288: John Kamp Explains How to Create a Strategic Plan Using the X-Matrix 37:45

1 year ago37:45

37:45

Welcome back to our Growth Strategies Masterclass! Our first two episodes featured how to vet and validate ideas for growing your business. Now it’s time to develop a strategic plan around those ideas that made the cut. Are you ready to take your business to the next level and achieve breakthrough growth? If you're feeling like strategic growth planning is just too “corporate” and is something that only large enterprises do, then think again. In this next class, John Kamp, a seasoned strategist, project manager, and Lean Six Sigma consultant talks about the X-matrix and how you can use this tool to revolutionize your approach to growth and scale your business. With a keen focus on linking strategy with execution, John's insights are invaluable for both small business owners and executives seeking the business infrastructure required for repeatable, profitable, and scalable growth. His practical approach and 40+ years of experience make him a trusted authority in the strategic growth planning process known as Hoshin Kanri. In this episode, John explains how to: Implement the Hoshin Kanri strategic planning process based on your growth ideas, Use the X-matrix as a simple yet highly effective tool for defining, linking, and aligning long-term strategic goals with tactical projects for achieving those goals, and Develop action plans and continuous check-in points to ensure your strategic growth goals are met. Don’t miss this opportunity to hear from a seasoned corporate executive with years of experience in operations, finance, and strategy as he provides a blueprint for small business growth. Uncover the art of crafting innovative and effective growth strategies that can revolutionize your business's operations and lead to profits you didn’t think were possible! 𝐏𝐥𝐞𝐚𝐬𝐞 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐ © 2024. The Business Infrastructure podcast is sponsored by Equilibria Inc . – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.…

Business Infrastructure - Curing Back Office Blues

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287: How We Used the Lean Canvas to Validate Our Online Course Idea 23:45

1 year ago23:45

23:45

We were finally able to launch our first episode for this season. It was such an amazing topic to listen to and it was also indeed a Masterclass! The previous episode featured the Lean Canvas, a one-page guide that Ash Maurya created. Martina discussed a tool she leverages to help us innovators, entrepreneurs, and operational leaders vet and validate our ideas. Lean Canvas is a strategic document that helps managers assemble hypotheses of a particular business model for launching any start-up. It is an efficient approach to developing a one-page business plan for validating your business idea into key assumptions for better analysis. In this episode, Alicia will tell us how Martina was able to help her with her ideas which she had some uncertainties with. Alicia will also show us her company’s very own Lean Canvas which Martina helped her complete, so that you can also follow along and see how she was able to vet this training idea and hone it. Take this opportunity to learn how to use the Lean Canvas and understand what could be pursued as part of a strategy not just to grow, but also to scale. So, sit back, listen, and learn as much as you can on how to use this tool in this Masterclass and find out how to vet and validate your ideas if they will be an asset or a loss. 🔗 Watch the Video Version of this Episode and Access Resources on BusinessInfrastructure.TV . 𝐏𝐥𝐞𝐚𝐬𝐞 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐ © 2024. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.…

Business Infrastructure - Curing Back Office Blues

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286: Martina Goss Explains How to Validate Ideas Using the Lean Canvas 28:15

1 year ago28:15

28:15

We’re proud to present the first lesson in our Growth Strategies Masterclass! With so many ideas for improving our business and boosting cash flow and profit, it’s tempting to start pouring our energy, time, and money into those ideas. But wait! What if you end up losing a lot of money on an idea that ultimately doesn’t work? Martina Goss warns against becoming a “busy fool.” As a certified Lean Startup coach, she’s brilliantly transformed her career from a certified accountant crunching numbers for businesses to a trusted advisor for startups and existing businesses with new ideas. Martina introduces us to a tool she leverages to help us innovators, entrepreneurs, and operational leaders vet and validate our ideas. It’s called the Lean Canvas, a one-page guide created by Ash Maurya for testing the viability, feasibility, and desirability of an idea. In this episode, Martina explains: What the Lean Canvas is, what it looks like, and how to use it, The 12 questions the Lean Canvas forces you to answer about your idea, How to use the Lean Canvas, Why your idea should “cross the chasm,” and much more! She also makes the case for enlisting the help of a facilitator in completing your Lean Canvas. Listen as she details how to conduct customer discovery as a necessary measure of your idea’s ability for mass appeal. Avoid the dangers of becoming a busy fool with a tool that will help direct your efforts on the ideas that not only make sense, but also can make you money! 🔗 Watch the Video Version of this Episode and Access Resources on BusinessInfrastructure.TV . 𝐏𝐥𝐞𝐚𝐬𝐞 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐ © 2024. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.…

Business Infrastructure - Curing Back Office Blues

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285: Season 23 Intro/Opening with Alicia Butler Pierre 5:10

1 year ago5:10