Breaking into Cannabis: How to Build a Clean Brand Consumers Trust

Business Legacy

Imagine transitioning from the fast-paced world of investment banking to pioneering a clean cannabis brand. That's exactly what Dayj Pilla did, and her journey is nothing short of inspiring. In our latest episode of the Business Legacy Podcast, Dayj invites us into her world, sharing how her formative years at the University of Virginia and a pivotal internship at JP Morgan during the 2008 financial crisis shaped her career path. Despite her success in finance, Dayj felt the entrepreneurial pull, driven by her father's small business influence and her own desire for a more meaningful pursuit. Her story is a testament to resilience and the courage to follow one's passion into uncharted territories.

Listeners will gain insights into the world of clean cannabis as Dayj discusses her experiences in identifying harmful industry practices and the innovative steps her brand, TribeTokes, has taken to ensure transparency and product safety. Dayj shares how focusing on quality and customer education has not only set her brand apart but also built a loyal community of informed consumers. She candidly addresses the challenges of being a trailblazer in a burgeoning market, from product development to navigating regulatory landscapes, all while maintaining a commitment to ethical practices and consumer well-being.

Beyond business, Dayj opens up about the balancing act between entrepreneurship and family life. She reflects on how her career shifts have impacted her family dynamics and the conscious effort required to be present with her children. Dayj's journey reveals the intricacies of such a balance, where personal and professional worlds intersect. This episode is filled with wisdom, authenticity, and a powerful narrative of creating a lasting legacy in the cannabis industry, leaving listeners inspired by Dayj's dedication and vision.

Timestamps 00:00:00 - Introduction and Welcome to Business Legacy Podcast

00:00:30 - Dayj Pilla's Early Life and Academic Years at the University of Virginia

00:01:45 - Experience as an Investment Banker during the 2008 Financial Crisis

00:03:15 - Transition to Entrepreneurship and Real-Life MBA Experience

00:05:14 - Navigating the Clean Cannabis Market and Starting TribeTokes

00:06:45 - Importance of Transparency and Quality in Cannabis Products

00:09:42 - Challenges and Rewards of Entrepreneurship in the Cannabis Industry

00:11:10 - Customer Feedback and Its Role in Product Development

00:12:30 - Expanding into New Markets: New York and New Jersey Prospects

00:14:41 - Balancing Business and Family Life

00:16:00 - Insights on Being Present with Family and Limiting Phone Use

00:17:30 - Reflecting on Career Journey and Personal Growth

00:19:00 - Conclusion and Final Thoughts from Dayj Pilla

00:20:30 - Closing Remarks and Where to Find More Information About TribeTokes

Episode Resources: Find out more about Dayj and the well-known cannabis here: https://tribetokes.com/

Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com. Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform.

For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.