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The Accidental Viral Moment That Changed Everything

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Manage episode 485462177 series 2467485
Content provided by Roland Frasier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Roland Frasier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Welcome to a new episode of Business Lunch! On today’s episode, Ryan Deiss unpacks the full story behind his viral “retirement” post, a headline that unexpectedly ignited controversy, curiosity, and massive engagement. He shares the real reason behind DigitalMarketer’s major pivot, the behind-the-scenes chaos of a misfired email campaign, and the strategic follow-through that turned a happy accident into one of their most successful promotions ever. If you want to learn how to harness viral attention and turn it into real revenue, this episode is a masterclass in doing exactly that.

Highlights:

“I’m retiring from digital marketing and taking my company down with me.”

“It was a forcing function for me to finally stop doing what I always defaulted to.”

“We’re not training people anymore. We’re training AI.”

“The post was an accident. What happened after? That was strategy.”

Timestamps:

00:00 From 1999 to Now: A Marketing Journey

02:42 The Viral “Retirement” Post

05:00 The Unexpected Reactions

08:19 Why DigitalMarketer Had to Pivot

12:41 Email Chaos Behind the Scenes

15:00 Handling a Viral Moment in Real Time

20:00 Lessons From the Comments Section

24:06 What Ryan Would Do Differently Next Time

7:32 The 77% Opt-in Rate Town Hall

31:53 Retiring With a Final Offer

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

/ rolandfrasierpage

💼 LinkedIn:

/ rolandfrasier

Subscribe to Roland Frasier 👉

/ @rolandfrasierepic

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

  continue reading

373 episodes

Artwork
iconShare
 
Manage episode 485462177 series 2467485
Content provided by Roland Frasier. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Roland Frasier or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Welcome to a new episode of Business Lunch! On today’s episode, Ryan Deiss unpacks the full story behind his viral “retirement” post, a headline that unexpectedly ignited controversy, curiosity, and massive engagement. He shares the real reason behind DigitalMarketer’s major pivot, the behind-the-scenes chaos of a misfired email campaign, and the strategic follow-through that turned a happy accident into one of their most successful promotions ever. If you want to learn how to harness viral attention and turn it into real revenue, this episode is a masterclass in doing exactly that.

Highlights:

“I’m retiring from digital marketing and taking my company down with me.”

“It was a forcing function for me to finally stop doing what I always defaulted to.”

“We’re not training people anymore. We’re training AI.”

“The post was an accident. What happened after? That was strategy.”

Timestamps:

00:00 From 1999 to Now: A Marketing Journey

02:42 The Viral “Retirement” Post

05:00 The Unexpected Reactions

08:19 Why DigitalMarketer Had to Pivot

12:41 Email Chaos Behind the Scenes

15:00 Handling a Viral Moment in Real Time

20:00 Lessons From the Comments Section

24:06 What Ryan Would Do Differently Next Time

7:32 The 77% Opt-in Rate Town Hall

31:53 Retiring With a Final Offer

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

/ rolandfrasierpage

💼 LinkedIn:

/ rolandfrasier

Subscribe to Roland Frasier 👉

/ @rolandfrasierepic

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

  continue reading

373 episodes

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