The Demise of Google Search and the Rise of Generative AI

Business Lunch

Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan explore the impact of AI on the business landscape, discussing Gartner's prediction of a 25% drop in search engine volume by 2026 and the implications for traditional search engines like Google. They cover the need for employees to upskill and adapt, as well as the opportunities for businesses to optimize their online presence for AI-powered search. The conversation also touches on China's release of a deep AI algorithm and the potential shift in the global AI landscape, as well as the role of AI in automating complex tasks like CRM migrations.

Highlights:

"People would rather have answers, and they want to say it's what Beza said when he said, I look at not what is going to change tomorrow. I look at what's never going to change. What's never going to change is people want their stuff on time. They want it faster. They don't want to pay for shipping. They want what they ordered in search."

"Unless Google basically fuses Gemini with the Google search engine, which probably wouldn't be a terrible idea, and then make it either ad free for 20 bucks a month, or, you know, with ads for not, I think Google search is going to die, you know, a long death like traditional media has."

"If you're in the SEO business, pivot to Gen AI optimization, if you have a legacy website, find somebody who knows how to optimize for generative AI bots, so that you can get listed there when the time comes."

"I still think the timeline is further out than most, okay, we have a good 10 years of so basically, get those vacations and live those dreams in the next 10 years before you're answering to the machines."

Timestamps:

00:00 - The Rise of AI and the Fear of Obsolescence

00:32 - Technical Difficulties and a Podcast Mishap

04:14 - Gartner Predicts a 25% Drop in Search Engine Volume by 2026

05:42 - China's Release of a Deep AI Algorithm and the Implications

07:35 - Analyzing the Gartner Prediction and the Future of Search

12:37 - The Shift from Traditional Search to Generative AI Solutions

16:10 - Pivoting SEO Strategies for the AI-Powered Future

24:20 - The Copywriter's Embrace of AI and the Impact on Roles

28:50 - AI-Driven Efficiency and the Displacement of White-Collar Jobs

34:49 - The Timeline of AI Disruption and the Need for Upskilling

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