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199: Justine Morgan - Building Authentic Customer Experiences and Powerful Brands

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Manage episode 455572877 series 119976
Content provided by Daudi Mugabi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daudi Mugabi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, we dive into the world of customer experience and brand strategy with Justine Morgan, Founder and Director of CX Ignite. Justine shares her journey from starting a data analytics company to becoming a marketing strategist and fractional CMO, helping organizations align their brand, customer experience, and business goals. Discover her unique approach to closing perception gaps, crafting authentic marketing strategies, and empowering employees to embody brand values. Learn about the importance of speaking to your customers, aligning marketing with business objectives, and delivering a consistent, authentic experience across all touchpoints.

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 455572877 series 119976
Content provided by Daudi Mugabi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daudi Mugabi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, we dive into the world of customer experience and brand strategy with Justine Morgan, Founder and Director of CX Ignite. Justine shares her journey from starting a data analytics company to becoming a marketing strategist and fractional CMO, helping organizations align their brand, customer experience, and business goals. Discover her unique approach to closing perception gaps, crafting authentic marketing strategies, and empowering employees to embody brand values. Learn about the importance of speaking to your customers, aligning marketing with business objectives, and delivering a consistent, authentic experience across all touchpoints.

  continue reading

100 episodes

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