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Katalon: The Future of Automated Software Testing
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In this episode of Business Ninjas, Andrew Lippman sits down with Derek Weeks, Chief Marketing Officer at Katalon Inc. and author of Unfair Mindshare, to explore the transformative power of community-led marketing and innovation in quality assurance.
What you’ll learn in this episode:
- 🚀 The Katalon Journey: How Katalon is helping businesses worldwide automate software testing for flawless user experiences.
- 🤝 Building a 100,000-Strong Community: Derek shares insights on how Katalon’s global community fosters collaboration and accelerates growth.
- 🔍 From Product to Purpose: Why outcomes matter more than features—and how Katalon is changing the game.
- 🧠 AI in Action: How Katalon leverages AI to enhance customer engagement and streamline operations.
- 📚 Unfair Mindshare: Derek’s approach to community-led growth and its impact on modern marketing strategies.
Derek also dives into the challenges and rewards of scaling a high-growth business, the importance of authenticity in marketing, and why building trust is the key to long-term success. Whether you’re in marketing, tech, or just curious about the future of community-driven innovation, this episode is packed with actionable insights and inspiration.
Learn more:
• Explore Katalon: www.katalon.com
• Connect with Derek on LinkedIn for more tips and insights!
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