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#229: “How top apps win at user acquisition” App Promotion Summit Berlin panel
Manage episode 469318555 series 2797088
Content provided by Business of Apps. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Apps or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Good news - the winter is finally over, and I’m sure you’ve missed the warmth just as much as I have.
Today, I’m thrilled to share with you another special episode featuring one of the discussion panels we hosted last December during the App Promotion Summit Berlin.
This panel covers a wide range of topics, including user acquisition strategies, incrementality and ROI measurement, retargeting and re-engagement strategies, and more.
The panel was hosted by Bob Hollanders, Head of Sales & Account Management, EMEA & US at Appier.
We were fortunate to have on the panel:
- Victoria Chang, Performance Marketing Lead at Wooga
- Pascal Priso, Performance Marketing Manager at Babbel
- Karst Kortekaas, Director, App Solutions, EMEA at Appier
- Cansu Bengü Ağaoğlu, Head of Sales (Central Europe) at Adjust
255 episodes
Share
Manage episode 469318555 series 2797088
Content provided by Business of Apps. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Apps or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Good news - the winter is finally over, and I’m sure you’ve missed the warmth just as much as I have.
Today, I’m thrilled to share with you another special episode featuring one of the discussion panels we hosted last December during the App Promotion Summit Berlin.
This panel covers a wide range of topics, including user acquisition strategies, incrementality and ROI measurement, retargeting and re-engagement strategies, and more.
The panel was hosted by Bob Hollanders, Head of Sales & Account Management, EMEA & US at Appier.
We were fortunate to have on the panel:
- Victoria Chang, Performance Marketing Lead at Wooga
- Pascal Priso, Performance Marketing Manager at Babbel
- Karst Kortekaas, Director, App Solutions, EMEA at Appier
- Cansu Bengü Ağaoğlu, Head of Sales (Central Europe) at Adjust
255 episodes
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Similar to Business of Apps Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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…
continue reading
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…
continue reading
Yes, you can start your own business. And no, you don’t need an expensive degree (or the debt that comes with it). You also don’t need to: Take out a loan Quit your job (right away) Risk your financial stability You just need a little guidance, and the habits it takes to follow through. On The $100 MBA Show, we share the practical, on-the-ground strategies and skills you need to turn your business idea into the future you want. Host Omar Zenhom is a road-tested entrepreneur, business coach, ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
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continue reading
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