617: Winning Clients Without Lowering Your Fees: How to Make Your Firm Stand Out with Enoch Sears & Rion Willard

Business of Architecture Podcast

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How do you truly stand out in the architecture industry? In this follow-up episode, we dive deeper into real strategies for differentiation—beyond the usual clichés and overused tactics. If you’ve ever wondered why clients struggle to choose between firms or why pricing pressure keeps you stuck, this episode uncovers what’s really going on.

We discuss the counterintuitive ways pricing affects perception, why marketing is more than just a nice website, and how to use simple strategies that don’t cost a fortune to create an unforgettable client experience. Plus, we explore the surprising lessons architects can learn from unexpected industries.

If you’ve been relying on your portfolio alone to win work, this episode will change how you think about marketing—and your firm’s future.

The hidden reason why raising your prices might bring you more clients.
A common mistake that keeps architects stuck in a cycle of low fees.
What an architect can learn from luxury hotels and Elon Musk’s Cybertruck.
One simple change that could instantly improve how clients perceive your firm.

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