LeBron's Paid Sponsorship Post Went VIRAL. I Explain Why...

Business Of Social

Let’s be real: branded content usually doesn’t go viral—especially when it’s obviously an ad.

But LeBron James just flipped the script.

In this episode, David Brickley breaks down how Royal Kingdom nailed a rare branded moment that fans actually loved—and why even the NBA’s 90M-follower collab couldn’t compete.

📱 This episode covers:

• How LeBron’s sponsored post outperformed his top dunk of the season

• The internet joke they leaned into—and why it worked 😂

• The power of self-awareness and cultural relevance in branded content

• Why most brands get it wrong with influencer campaigns

• A side-by-side breakdown of a viral win vs. a branded flop 👀

Whether you're managing creators, working with talent, or pitching a partnership—this is your blueprint for making ads that don’t feel like ads.

#BrandedContent #InfluencerMarketing #LeBronJames #SocialStrategy #BusinessOfSocial

Interested in becoming a guest on the podcast? Reach out to our team at [email protected]

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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.

➡Check us out: https://www.stndigital.com/

➡Get in touch with our team: https://www.stndigital.com/contact/

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