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65: How Sharing Your Story on Podcasts Can Grow Your Business with Jessica Rhodes
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What if your podcast guest strategy could do more than boost visibility — it could actually drive sales?
In this episode, I’m joined by Jessica Rhodes, founder of Interview Connections, the world’s first podcast booking agency. Jessica started this work back in 2013, before most people even knew what a podcast was. Since then, her team has booked over 30,000 interviews for 800+ clients, helping them generate millions in revenue and connect with the right audiences through the power of story.
We dig into her business origin story (including the unexpected role her dad played in helping her start it all), and then get practical. Jessica breaks down the exact strategy she uses to help entrepreneurs turn podcast guest spots into genuine ROI without ever feeling salesy.
You’ll hear:
🎤 The origin of Interview Connections and how Jessica saw the podcasting wave before it crested
🎤 The most common mistake entrepreneurs make when guesting on shows
🎤 A behind-the-scenes look at how personal branding shapes visibility
🎤 What your call-to-action really needs to do, and how to say it without sounding pushy
🎤 Smart ways to repurpose your podcast appearances for more reach and results
Whether you’ve guested on dozens of shows or are just getting started, this episode is packed with actionable insights to help you show up, stand out, and make your interviews work harder for your business.
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Connect with Jessica:
- interviewconnections.com
- Download your copy of The ULTIMATE Interview Connections Podcast Prep Checklist
Instagram:
@amyschutte_
Work with us: www.hudsonandco.co
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