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From $20M to $150M: Gift-Powered Vertical Outreach Rocket-Fueled Growth with Corey Quinn
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Episode 115 From $20M to $150M: Gift-Powered Vertical Outreach Rocket-Fueled Growth with Corey Quinn Frederick Dudek (Freddy D) Copyright 2025 Prosperous Ventures, LLC
Corey Quinn drops some serious knowledge in this episode about how to take your agency from 20 million to a whopping 150 million by honing in on deep specialization. He shares his journey from the startup scene to agency sales, emphasizing the power of vertical markets and customer-centric strategies. We dive into Corey's new book, "Anyone, Not Everyone," where he lays out a framework to help agency founders escape the generalist trap and scale effectively.
We get into the nitty-gritty of gift-based outbound marketing and how thoughtful follow-ups can turn cold leads into super fans. This episode is packed with actionable insights for anyone looking to elevate their business game and create lasting client relationships.
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Corey Quinn takes us on a detailed exploration of his experiences in the digital marketing space, emphasizing the importance of specialization in agency growth. After starting as a business development representative, Corey climbed the ranks to become the Chief Marketing Officer of Scorpion, where he led the company through significant expansion. He highlights the challenges he faced transitioning from a well-established inbound lead model to an aggressive outbound strategy. Through innovative tactics like sending gourmet cookies as a precursor to cold calls, Corey transformed the sales process, making it more personable and effective.
We discuss how this approach not only opened doors but also created lasting relationships with clients. Corey’s focus on building trust and delivering value resonates throughout the conversation, making it clear that understanding your market is key to sustained success.
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Takeaways:
- Corey Quinn emphasizes the importance of deep specialization for agency growth, focusing on vertical markets and tailored strategies.
- The podcast discusses how gift-based outbound marketing, like sending cookies, can effectively break the ice with prospects and improve sales engagement.
- Building a strong follow-up process is essential; the initial connection often leads to further relationship opportunities and potential sales.
- Corey shares a success story where targeting a specific niche led to doubling a client's business, showcasing the power of focused marketing efforts.
- The conversation highlights how creating memorable experiences at industry events can significantly enhance client relationships and trust.
- Listeners are encouraged to unify their sales and marketing teams to streamline efforts and improve overall effectiveness in reaching out to prospects.
Links referenced in this episode:
Companies mentioned in this episode:
- Lululemon
- Remax
- Hyundai
- Men's Warehouse
- Scorpion
- USC
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