From Invisible to Influential: Unlocking the Power of Your Personal Brand with Alan McLaren

Business Superfans

Episode 113 From Invisible to Influential: Unlocking the Power of Your Personal Brand with Alan McLaren Frederick Dudek (Freddy D) Copyright 2025 Prosperous Ventures, LLC

Today, we're diving into the world of personal branding with Alan McLaren, co-founder of Strata Originals and a true expert in helping leaders craft their unique stories. Alan's got two decades of experience under his belt, coaching over 600 CEOs in just the past two years. He breaks down how intentional branding can seriously boost your influence and impact in your field. We’ll explore the transformative power of sharing your authentic self and how that can turn you from feeling terrified to thriving in your personal and professional life. So, if you’re ready to step up your game and learn how to create a standout personal brand, you're in the right place.

Discover more with our detailed show notes and exclusive content by visiting: https://bit.ly/43RznEH

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What if the biggest thing holding you back wasn’t a lack of skill — but the fear of being seen?

In this powerful episode, Alan McLaren, co-founder of Strata Originals and personal branding coach to over 600 CEOs, joins us to unpack how leaders can move from fear to influence by showing up authentically. After losing 95% of his agency’s business during COVID, Alan didn’t just pivot — he created a movement around intentional visibility, unlocking confidence and clarity in the most unlikely people.

Alan reveals why personal branding isn’t about self-promotion, but about sharing your unique perspective as a gift. He walks us through the emotional journey his clients experience — from being terrified of the camera to becoming fearless storytellers who attract superfans and opportunity.

If you've ever felt hesitant to speak up, go on video, or put your name behind your business, this episode is your invitation to lead with your full presence — and watch what happens next.

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Takeaways:

• Alan McLaren shares his journey from the business equipment industry to personal branding, emphasizing how every individual has a personal brand that needs to be nurtured.
• The episode highlights the transformative power of personal branding and how sharing one's unique talents can significantly enhance professional influence and opportunities.
• Listeners are encouraged to engage with their audience on platforms like LinkedIn, as this can lead to building strong connections and creating superfans who advocate for their brand.
• Alan illustrates the importance of authenticity in personal branding, explaining how being genuine can help overcome fears and build lasting relationships with potential clients.
• The discussion touches on the common fear of public speaking and how coaching can help individuals become more confident and articulate in sharing their stories.
• Finally, the episode underscores the idea that personal branding is not just about self-promotion; it's about creating value and fostering connections that can lead to unexpected opportunities.

Links referenced in this episode:

• strataoriginals.com

Companies mentioned in this episode:

• Strata Originals
• YPO Gold
• Canon

infinitycom Here's your 3A Playbook, power move to attract ideal clients, turn them into advocates, and accelerate your business.

 Here's the top insight from this episode:

 Visibility builds velocity. Your next level of growth starts the moment you consistently show up and speak up.

 Here's your business growth action step:

 Commit to a weekly, 90nd video series that answers one burning question your clients are asking, and post it every Monday on LinkedIn to build momentum and trust.

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