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Customer-Centric Marketing and Revenue Management: Looking at Growth Beyond ARR
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This story was originally published on HackerNoon at: https://hackernoon.com/customer-centric-marketing-and-revenue-management-looking-at-growth-beyond-arr.
ARR is not enough to measure SaaS growth.
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ARR is not enough to measure SaaS growth. True success comes from customer-centric marketing, social proof, branding, and valuation, giving a complete view of long-term business health.
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