The Death of the Middle Brokerage & Why Agents Aren’t the Center Anymore | Craig McClelland

Byron Lazine Audio Experience

Byron Lazine sits down with Craig McClelland to break down what’s killing the middle brokerage, why agents aren’t the center of the transaction, and how top funnel platforms like Zillow are shaping consumer choice. They also cover referral fee metrics no one talks about, the real value of a brokerage acquisition, and how Craig’s hyperlocal company, Local Realty, is redefining identity and culture in real estate.

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Timestamps:04:34 Why the agent is not the center of the transaction07:01 Can agents still build a business off referrals?08:18 How many consumers actually trigger a referral fee?11:53 Why are agents still emotionally triggered by companies like Zillow?13:55 What happens to the middle brokerage?17:34. “How should an agent value a book in acquisition mode over the next couple years?”20:39 Brokerages need to be laser-focused on doing 1-2 things extremely well. 21:30 Customer survey: “Less than 10% could tell us who the agent was. And less than 5% could tell us the brokerage company.”22:44 Do buyer agency contracts even mean anything anymore?24:17 What’s the going multiple right now on an office acquisition?26:48 “Walk me through your model for Local Realty.”29:55 Why Local Realty’s target price point is in the $400K-500K range30:36 Rayse creates an ecosystem. And the customer is at the center.———BAM PARTNERS𝐌𝐨𝐬𝐚𝐢𝐤 is the premier client experience platform, picking up where CRMs leave off, spanning search, transaction management, and client retention. It’s everything you need to showcase your value, build client loyalty and drive referrals. Limited subscriptions available → https://mosaikapp.typeform.com/to/Zt0nGFvh 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞.𝐜𝐨𝐦 puts you in control of your online presence with AI-powered tools that boost visibility, track competitors, and help you climb Google search ranks. Manage it all from one platform—and start ranking higher today → https://bit.ly/experience-resource 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com (Or join BAMx and get access for free! → https: / /www .skool .com /bamx )𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ ———#ByronLazine #zillow #brokerage