Employer Branding Delivers ROI—If You Get the Strategy Right

C-Suite Perspectives

Employer branding reflects your organization’s public perception—and you can measure its effectiveness.

In a world where any job candidate can see your reputation at a glance online, employer branding is essential. How is employer branding different from other branding, and how can companies measure the ROI?

Join Steve Odland and guest Erka Amursi, principal researcher in the Human Capital Center at The Conference Board, to find out the history of employer branding, the challenges in measuring ROI, and why change management can help employer branding efforts succeed.

(00:38) The Evolving Role of the CHRO (01:43) Strategic Partnership and Talent Management (03:14) CHROs in the Boardroom (07:03) Global Perspectives on Corporate Governance (08:49) Research Methodology and Insights (10:17) CHROs' Collaboration with C-Suite Members (13:04) Future Skills for CHROs (18:17) Board and CEO Support for CHROs

For more from The Conference Board:

• The ROI of Employer Branding: The Case for Measurement

• The ROI of Employer Branding: Approaches for Demonstrating Impact

• What is the ROI of Your Employer Branding Efforts?