Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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10 Priorities Every CMO Needs for the Rest of 2025
Manage episode 493104039 series 2946050
Content provided by The Conference Board. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Conference Board or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We've just passed the midway point of 2025 -- what are the top 10 priorities for chief marketing officers (CMOs) for the rest of the year?
CMOs have been tasked with driving growth even while they grapple with external uncertainty, widespread burnout, and the rise of AI. What else made The Conference Board’s top 10 CMO priorities for the rest of 2025?
Join Steve Odland and guest Ivan Pollard, the Marketing & Communications Center Leader at The Conference Board, to find out what we can learn from CMO surveys, why the CMO-CEO relationship matters, and why 2025 is the year AI needs to contribute to revenue growth.
The Conference Board is profiling the top 10 priorities for crucial job functions and business units. In this episode of C-Suite Perspectives, we look at the top priorities for CMOs.
For more from The Conference Board:
118 episodes
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Manage episode 493104039 series 2946050
Content provided by The Conference Board. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Conference Board or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We've just passed the midway point of 2025 -- what are the top 10 priorities for chief marketing officers (CMOs) for the rest of the year?
CMOs have been tasked with driving growth even while they grapple with external uncertainty, widespread burnout, and the rise of AI. What else made The Conference Board’s top 10 CMO priorities for the rest of 2025?
Join Steve Odland and guest Ivan Pollard, the Marketing & Communications Center Leader at The Conference Board, to find out what we can learn from CMO surveys, why the CMO-CEO relationship matters, and why 2025 is the year AI needs to contribute to revenue growth.
The Conference Board is profiling the top 10 priorities for crucial job functions and business units. In this episode of C-Suite Perspectives, we look at the top priorities for CMOs.
For more from The Conference Board:
118 episodes
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