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CMOs: The Deal Breaker for Creating Long-Term Sustainable Growth
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Episode #200:
Vladimir Sitnikov, Chief Marketing Officer at Constructor Tech, explains why trust has become the decisive currency in B2B growth. Drawing on his engineering background, he shows how data fluency and AI-driven insights let marketers move from broad claims to verifiable value, turning cautious buyers into committed partners. Vladimir argues that open product trials, transparent pricing, and well-curated analytics shrink the gap between interest and action, especially in competitive markets where prospects delay outreach.💡
" Trust is critical. It is a deal-breaker not only in B2B but in some specific markets where you cannot go anywhere without trust. People don’t have enough time and attention to understand all the details, so they look for signs of trust before they start listening to whoever is informing them about tools, products, or approaches they need." - Vladimir Sitnikov
Vladimir also highlights culture as the force that sustains these gains. Teams must embrace continuous learning, honest fit assessments, and cross-functional collaboration so insights travel faster than market shifts. When the same data informs product, sales, and support, companies can adjust strategies in real time while maintaining credibility. Trust, data mastery, and cultural adaptability together form a holistic model that equips B2B leaders to convert short-term wins into long-term, sustainable growth.
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