Morning Coffee: Being Shown The Magic Trick (What is Possible)

Caffeine with David

I remember having a phone call with Paul Jarvis (Author/Creator) and we were talking about his newsletter, which I was an avid reader of. I told him how much I was impressed by his consistency and quality.

“Oh,” he said. “I just spend a few days at the beginning of the quarter writing and scheduling about 3-4 months’ worth of emails.”

“You can do that?!” I asked.

For Paul, his workflow meant batching and scheduling, but to the outside, it looked like extreme willpower. To him, it probably felt like a short burst of focus and then leisure to think about other aspects of his business.

It’s easy to look at others and think they possess some type of magic we don’t have. But when the “trick” is shown, we see that it was our perception that was false. We just didn’t see the possibility.

In working with Founders, sometimes all I do is simply point to the potential that someone wasn’t able to see for themselves. It’s obvious when you know it, and yet it remains frustratingly hidden when you don’t.

The first step to making something happen is seeing that it’s possible.

Some people look at magicians and leave confused, amused, or annoyed.

Others ask the magician to learn and then practice their sleight of hand…