239: Preparing for a Successful Maternity Leave as an Entreprenuer

Call Me CEO: Moms Building Businesses, a Woman's guide to Balancing it All

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Maternity leave as an entrepreneur doesn't have to mean choosing between your business and your baby. Alyson Caffrey, operations expert and author of the Sabbatical Method, reveals how she transformed from answering client messages hours after giving birth to enjoying a fully present two-month paid leave with her second child.
Most business owners build their companies around their unique skillsets, making it nearly impossible to step away. Alyson breaks down the four essential systems every business needs: lead generation, conversion, fulfillment, and improvement. She explains how analyzing your calendar can reveal shocking insights about where your time actually goes – and how much of it you're spending on tasks that could be delegated for a fraction of your hourly rate.
The emotional journey of entrepreneurial motherhood runs deep. Your business was likely your "first baby," making it difficult to loosen your grip on the reins. But as Alyson discovered, trying to maintain business-as-usual with a newborn on your hip simply isn't sustainable. The surprising truth? Maternity leave can become a powerful catalyst for business transformation and growth when approached strategically.
With only 13 states offering any maternity leave support for self-employed mothers, entrepreneurs must create their own solutions. Alison shares practical strategies for reimagining your business structure based on how you want life to look after baby arrives – from financial preparation to team training and systems documentation. Her advice? Give yourself at least two months to fully embrace the transformative experience of new motherhood, then customize everything else to fit your unique family needs.
Whether you're expecting your first child or planning for future family growth while building your business, this conversation offers a refreshing perspective on creating space for both ambition and motherhood. Follow Alyson on Instagram @MasterMaternityLeave or visit mastermaternity.com/guide to access her comprehensive free resources for planning your entrepreneurial maternity leave.

Resources:

Maternity Leave Planning guide: https://www.mastermaternityleave.com/free-maternity-leave-planning-guide

The Ultimate Time Audit & Productivity System (Freebie)

Grab it here: TIME AUDIT WORKBOOK

How to Hire Your First VA for $27

Get it now: GROWTH CHEATSHEET

Discover Your WHY – Free 5-Day Workshop

Sign up for free here: DISCOVER YOUR WHY

The Mom Balance Playbook (Freebie for Managing the Mayhem)

Download here: MOM BALANCE PLAYBOOK

Hire a VA or start your VA business here: https://camillewalker.co/

5-Minute Meditations for Kids Podcast

Listen & subscribe here: APPLE SPOTIFY

Connect with Alyson:

Instagram:

@alycaffrey: https://www.instagram.com/alycaffrey/

@MasterMaternityLeave: mastermaternity.com/guide

Connect with Camille:

Follow Camille on Instagram: www.inst

Chapters

1. The Emotional Connection to Your Business (00:00:00)

2. Four Essential Business Systems (00:05:24)

3. Replacing Yourself in Your Business (00:11:28)

4. Alison's First Maternity Leave Experience (00:18:07)

5. Creating a Strategic Maternity Leave (00:25:14)

6. Designing a Leave That Works for You (00:31:25)

7. Embracing the Unknown as a Mom (00:37:36)