243: Gili Guise: A Mom's Journey to Create a Sustainable Fashion Brand

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When you're the parent of growing children, finding pants that actually fit can feel like an impossible quest. One week they fit perfectly, and the next your child's ankles are suddenly exposed while the waist is swimming. It's a universal parenting frustration that Lauren, founder of Gili Guise, experienced firsthand with her tall, texture-sensitive son.
"I needed something that could get on and off easily, that could adjust with boys as they grow, whether they're tall and lanky or they're a little bit thicker," Lauren explains. After countless shopping trips ending in unworn clothes and wasted money, she took matters into her own hands. Drawing on her determination rather than fashion experience, Lauren designed pants that could extend in both length and waist, starting with a reasonably sized waistband instead of the oversized ones typical in adjustable children's clothing.
The name Gili Guise represents the entire family behind the brand—Greg (G), Indy (I), Lauren (L), and Ireland (I)—reflecting how deeply integrated family is in every aspect of the business. Lauren's children don't just model the clothes; they're actively involved in the design process, offering opinions on colors and patterns. This family-first approach has created clothing that truly works for kids, from the soft, durable denim to the tag-free construction that won't irritate sensitive skin.
Beyond creating practical children's clothing, Lauren has built a brand that empowers mothers to pursue their passions while still prioritizing family. She navigates the delicate balance of entrepreneurship and motherhood by working early mornings, during school hours, and late evenings, always ready to put down her work when her children need attention. "I want my daughter to know that there's opportunity for women to do whatever they want if they have the passion and drive to do it," she shares. Visit giliguise.com to discover clothing that grows with your child and supports a mom-founded business reimagining what children's fashion can be.

Resources:

Gili Guise Website: https://www.giliguise.com/

Hosting a Kids Rave Party called "Get GILI" hosted by GILi Guise in the Twin Cities. https://mnkidrave.com

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Chapters

1. Introduction to Gilly Guys (00:00:00)

2. Finding Solutions for Growing Children (00:03:12)

3. Building a Manufacturing Relationship (00:09:24)

4. Balancing Motherhood and Entrepreneurship (00:16:44)

5. Creating a Family-Focused Brand (00:22:37)

6. Future Plans and Product Expansion (00:28:59)

7. Finding Your Forever Home (00:36:16)