244: Crafting a Cohesive Marketing Narrative for Social Media and Email

Call Me CEO: Moms Building Businesses, a Woman's guide to Balancing it All

Marketing doesn't have to be a mystery, especially for busy moms building businesses. Sasha Fidenchuk pulls back the curtain on what actually works, sharing insights from her remarkable journey from corporate executive to successful entrepreneur and mother of two.
After building a six-figure spray tan business in just six months, then pivoting during the pandemic, Sasha discovered her true calling: helping other entrepreneurs achieve real growth through strategic marketing. Now as co-founder of Daring House with her husband, she's on a mission to bring big business strategies to small business owners who are changing the world.
Forget pretty logos and websites—they're not enough. The true power lies in understanding your customer data and creating marketing that resonates across channels. Sasha reveals the email marketing secrets that consistently generate 8-12x returns for her clients, including how to craft subject lines that spark curiosity and leverage social proof for maximum conversions. Her approach treats marketing not as isolated tactics but as an interconnected ecosystem that builds relationships before sales.
Beyond business strategy, Sasha offers a refreshing perspective on balancing motherhood and ambition. Like the ocean constantly shifting from tumultuous waves to serene stillness, women can embody fierce leadership and nurturing tenderness within minutes. This duality isn't a weakness but our superpower as entrepreneurial mothers.
Whether you're just starting your business journey or looking to level up your marketing approach, this conversation delivers actionable insights while affirming that you don't have to choose between success and presence with your family. You truly can have both—sometimes within the same five minutes!

Resources:

Sasha’s Website: https://www.sashafedunchak.com/

https://daringhaus.com/

The Ultimate Time Audit & Productivity System (Freebie)

Grab it here: TIME AUDIT WORKBOOK

How to Hire Your First VA for $27

Get it now: GROWTH CHEATSHEET

Discover Your WHY – Free 5-Day Workshop

Sign up for free here: DISCOVER YOUR WHY

The Mom Balance Playbook (Freebie for Managing the Mayhem)

Download here: MOM BALANCE PLAYBOOK

Hire a VA or start your VA business here: https://camillewalker.co/

5-Minute Meditations for Kids Podcast

Listen & subscribe here: APPLE SPOTIFY

Top 100 Mompreneur Podcasts: https://podcast.feedspot.com/mompreneur_podcasts/

Connect with Sasha:

Instagram: @sashafedunchak
Tiktok: @sashadaring

Connect with Camille:

Follow Camille on Instagram: www.instagram.com/CamilleWalker.co
Follow Call Me CEO on Instagram: www.in

Chapters

1. Making Business Growth Decisions (00:00:00)

2. Sasha's Journey from Corporate to Entrepreneurship (00:07:45)

3. Moving Beyond Pretty Logos to Real Business Growth (00:16:05)

4. Marketing Strategies That Actually Work (00:21:45)

5. Email Marketing Secrets Revealed (00:28:35)

6. Embracing Feminine Energy in Business (00:34:00)