249: Ditching Social Media: How Podcasts Can Elevate Your Business Strategy

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Ever find yourself exhausted from the social media hamster wheel? That constant pressure to post, engage, and hustle—all while wondering if it's actually growing your business? You're not alone.
Meet Stefanie Gass, a podcast coach and seven-figure CEO who discovered a revolutionary path to business growth: abandoning social media entirely. When Stephanie hit rock bottom in her business, she made a courageous decision to follow a prophetic dream and start a podcast. What happened next defied conventional wisdom. She went completely dark on social platforms for two entire years and watched her business explode into multiple six figures solely through her podcast.
The secret? Understanding the fundamental difference between social media consumption and podcast listening. "Social media marketing doesn't work to grow your business because it's a five-second dopamine hit," Stephanie explains. "People aren't in the posture of learning." Contrast this with podcasting, where listeners deliberately choose to give you 15-30 minutes of their attention while driving, exercising, or completing tasks.
Throughout our conversation, Stefanie breaks down her exact framework for podcast success—from defining your "micro-micro niche" to crafting monetization strategies that match your audience size. Whether you're just starting out or looking to pivot your existing business model, she offers practical pricing benchmarks and validation techniques to build confidence. Most importantly, she shows how podcasting offers mothers the rare opportunity to build substantial businesses without sacrificing family time or falling prey to the constant content documentation trap.
Ready to reclaim your time while creating more impact and income? Stefanie's approach proves there's a better way than the social media hustle. Tune in to discover how long-form content could transform your business just like it did for her thousands of successful students. And if you're inspired to start your own podcast journey, grab Stefanie's free 5-day bootcamp using code CAMILLE at Stefaniegass.com/bootcamp.

Resources:

Get Stef's bootcamp for free: https://stefaniegass.com/camille

Stef’s website: https://stefaniegass.com/

The Ultimate Time Audit & Productivity System (Freebie)

Grab it here: TIME AUDIT WORKBOOK

How to Hire Your First VA for $27

Get it now: GROWTH CHEATSHEET

Discover Your WHY – Free 5-Day Workshop

Sign up for free here: DISCOVER YOUR WHY

The Mom Balance Playbook (Freebie for Managing the Mayhem)

Download here: MOM BALANCE PLAYBOOK

Hire a VA or start your VA business here: https://camillewalker.co/

5-Minute Meditations for Kids Podcast

Listen & subscribe here: APPLE SPOTIFY

Top 100 Mompreneur Podcasts: https://podcast.feedspot.com/mompreneur_podcasts/

Chapters

1. Podcasting as a Profitable Business Solution (00:00:00)

2. Stephanie's Journey and Breaking Point (00:09:17)

3. Why Social Media Marketing Is Dead (00:18:13)

4. Monetization Strategies for Podcasters (00:26:35)

5. Podcast Growth and Getting Started (00:37:23)

6. Closing Thoughts and Call to Action (00:48:52)