Crowd Science: When, Where, How Campus 10178 podcast

37:28

Exploring the societal impact of analytics and artificial intelligence with Catalina Stefanescu-Cuntze and Urs Mueller In this episode of Campus 10178 – the podcast of ESMT Berlin – Catalina Stefanescu-Cuntze and Urs Mueller join host Tammi L. Coles for a conversation about the ethical dimensions of artificial intelligence and analytics. Drawing on their experience as educators and researchers in the ESMT Master in Analytics and Artificial Intelligence (MAAI) program, they reflect on the human values behind the data, the implications of algorithmic decision making, and the need for cross-cultural dialogue in designing responsible technologies. The conversation explores how ethical considerations arise throughout the data value chain – from collection to analysis to implementation – and why a technical solution alone is not enough. They also discuss the evolving regulatory landscape, including the EU AI Act, and the importance of embedding ethical frameworks into both education and practice. Key discussion points Ethical considerations in analytics and artificial intelligence The relationship between data neutrality and human interpretation The role of educational programs in fostering critical, values-based reflection Differences in regulatory approaches across jurisdictions Why future development must center people and society Guest information Catalina Stefanescu-Cuntze is professor of management science at ESMT Berlin and the faculty lead of the Master in Analytics and Artificial Intelligence (MAAI) program. She joined ESMT in 2009 as an associate professor, becoming the first holder of the Deutsche Post DHL Chair, and has served in multiple leadership roles, including director of research (2010–2012) and dean of faculty (2012–2019). Prior to ESMT, she was assistant professor of decision sciences at London Business School. Catalina holds a PhD and MS in operations research from Cornell University and a BS in mathematics from the University of Bucharest. Her research and teaching focus on analytics and AI, and she is passionate about fostering the growth of this critical domain.. Urs Mueller is associate professor of practice at SDA Bocconi School of Management in Milan and a visiting lecturer at ESMT Berlin. He teaches courses on ethics, responsibility, and societal impact within data and AI systems. He has worked with organizations on business ethics and decision making and leads the “Analytics and Society” course in the MAAI program. Resources and links Master in Analytics and Artificial Intelligence (MAAI) program Catalina Stefanescu-Cuntze – ESMT Berlin faculty profile Urs Mueller – Personal faculty profile About Campus 10178 Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business. Want to recommend a guest? Email our podcast host at campus10178@esmt.org . Want to share comments? Join the conversation on: Facebook: ESMT Berlin’s Facebook page LinkedIn: ESMT Berlin’s announcements on LinkedIn…

Campus 10178

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Crowd science: when, where, how 25:05

6 weeks ago25:05

25:05

Involving the public in research and development is not just for the birds. How can we leverage the power of collective intelligence to solve pressing challenges in science and business? This is the central question explored in our latest podcast episode featuring Professor Henry Sauermann of ESMT. We explore the world of crowd science, examining when , where , and how to involve the public in research and development. As Prof. Sauermann explains, the applications of crowd science extend far beyond ornithology; it is a powerful methodology for any field seeking innovation and broader impact. Key discussion points Defining crowd science: what it is and how it differs from crowdsourcing and citizen science. The “when, where, and how” of crowd science: When to involve the public (data collection, idea generation, diverse perspectives) Where it can be applied (academic research, corporate R&D) How to implement a project (attracting participants, ensuring mutual benefit) Real‑world examples: eBird and FoldIt Challenges and solutions: hurdles and practical strategies to overcome them. Applications for business: using crowd science for innovation, product development, and problem‑solving. Guest information Professor Henry Sauermann is the ESMT Chair in Entrepreneurship and director of the Institute for Endowment Management and Entrepreneurial Finance at ESMT Berlin. His co‑author, Marion K. Poetz, joins him in exploring how crowd science drives progress across sectors. Learn more about crowd science Visit sciencewithcrowds.org for resources, case studies, and the open‑access book How and When to Involve Crowds in Scientific Research . Contact Professor Sauermann and his co‑author via the website. About Campus 10178 Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business. Want to recommend a guest? Email our podcast host at campus10178@esmt.org . Want to share comments? Join the conversation on: Facebook: ESMT Berlin’s Facebook page LinkedIn: ESMT Berlin’s announcements on LinkedIn…

Campus 10178

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Mastering Analytics & AI with Catalina Stefanescu-Cuntze 28:11

10 weeks ago28:11

28:11

Welcome to Campus 10178, the podcast where education meets business, brought to you by ESMT Berlin. In episode #39, host Tammi L. Coles sits down with Catalina Stefanescu-Cuntze, professor of management science and the faculty lead of the ESMT Master in Analytics and Artificial Intelligence (MAAI) program. Discover how MAAI equips future leaders with the strategic and technical insights needed to drive innovation and solve real-world business challenges. Key discussion points Explore why the ESMT MAAI program was created and the market needs it addresses Discover how Professor Stefanescu-Cuntze’s background in mathematics, computer science, and operations research informs her leadership of the program Learn how the curriculum trains “translators” who bridge the gap between data scientists and managers Understand how real-world challenges are tackled through applied learning in mathematics, statistics, computation, and engineering See why the explosion of AI in business strategy shows “the time has finally come” for analytics Uncover how “learning by doing,” balanced technical-and-management focus, and expert faculty make the MAAI unique Hear how diverse student backgrounds and peer learning enrich everyone’s skill set Explore how ethics, responsible leadership, critical thinking, and generative AI (Gen AI) foster a forward-thinking approach to AI education Guest information Catalina Stefanescu-Cuntze is professor of management science at ESMT Berlin and the faculty lead of the Master in Analytics and Artificial Intelligence (MAAI) program. She joined ESMT in 2009 as an associate professor, becoming the first holder of the Deutsche Post DHL Chair, and has served in multiple leadership roles, including director of research (2010–2012) and dean of faculty (2012–2019). Prior to ESMT, she was assistant professor of decision sciences at London Business School. Catalina holds a PhD and MS in operations research from Cornell University and a BS in mathematics from the University of Bucharest. Her research and teaching focus on analytics and AI, and she is passionate about fostering the growth of this critical domain. Professor Stefanescu-Cuntze welcomes individual conversations with prospective MAAI students. Email Professor Stefanescu-Cuntze directly or connect with Professor Stefanescu-Cuntze via LinkedIn . Learn more about the MAAI Visit our website for detailed information about the ESMT MAAI . About Campus 10178 Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business. Want to recommend a guest? Email our podcast host at campus10178@esmt.org . Want to share comments? Join the conversation on: Facebook: ESMT Berlin’s Facebook page LinkedIn: ESMT Berlin’s announcements on LinkedIn…

Campus 10178

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Inside innovation and entrepreneurship with Angeliki Papachroni 18:08

14 weeks ago18:08

18:08

Exploring the Master in Innovation and Entrepreneurship at ESMT Campus 10178 host Tammi L. Coles sits down with Angeliki Papachroni, senior lecturer and faculty lead of the Master in Innovation and Entrepreneurship program at ESMT Berlin. Papachroni shares her journey into the world of strategy, innovation, and entrepreneurship, revealing how her curiosity about organizational change shaped her career. This episode delves into the importance of purpose in strategic thinking, the complexities of leading innovation, and the value of real-world case studies in business education. Papachroni also discusses what sets ESMT’s master’s program apart, including its focus on applied learning, entrepreneurial ventures, and vibrant community connections that extend beyond graduation. Whether you’re a prospective student, an entrepreneur, or a business leader looking to innovate, this episode offers valuable insights into strategic leadership and the future of entrepreneurship education. Key discussion points How Papachroni connects the seemingly distinct fields of strategy, innovation, and entrepreneurship to explore organizational change and purpose. Why understanding organizational purpose (“why we are here”) is crucial for alignment and success. How the Master in Innovation and Entrepreneurship program’s emphasis on applied learning and real-world case studies enhances strategic thinking and leadership skills. How ESMT fosters a connected and supportive network through alumni engagement, mentorship, and entrepreneurial ventures. Guest information Angeliki Papachroni Senior Lecturer and Faculty Lead of the Master in Innovation and Entrepreneurship ESMT Berlin Bio: https://esmt.berlin/person/angeliki-papachroni LinkedIn: https://www.linkedin.com/in/angeliki-papachroni-phd-6110b27/ Resource links Master in Innovation and Entrepreneurship at ESMT Vali Berlin: ESMT's Entrepreneurship Hub About Campus 10178 Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.…

Campus 10178

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Breaking boundaries in executive coaching 39:06

18 weeks ago39:06

39:06

Insights from the Coaching Colloquium with Konstantin Korotov, professor of organizational behavior and director of the "Leading with Psychological Intelligence" program Campus 10178 welcomes back Dr. Konstantin Korotov, professor of organizational behavior and director of the "Leading with Psychological Intelligence" program, for an in-depth discussion about the annual Coaching Colloquium at ESMT. Celebrating its role as a vital learning space for executive coaches, this year’s colloquium explored the theme "Whatever Works: Coaching and Beyond in Helping Executives." Dr. Korotov shares insights into the development of the coaching profession; the blurred boundaries between coaching, consulting, and therapy; and the ethical considerations coaches must navigate. Key discussion points The role of case-based learning in professional development Strategies for maintaining clear boundaries and managing organizational pressures Defining and measuring success in coaching relationships The importance of psychological safety in discussing vulnerabilities and learning from professional struggles Looking ahead to the 15th colloquium in 2025, Dr. Korotov introduces the theme "Proud Struggles: Learning from Tricky Coaching Cases," emphasizing the value of exploring difficult situations to foster personal and professional growth. Guest information Konstantin Korotov Professor of Organizational Behavior ESMT Berlin Bio: https://esmt.berlin/person/konstantin-korotov LinkedIn: https://www.linkedin.com/in/konstantin-korotov-90791/ Resource links Learn about the ESMT Coaching Colloquium Discover more episodes of Campus 10178 About Campus 10178 Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.…

Campus 10178

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Sustainability starts in the brain 35:26

25 weeks ago35:26

35:26

Exploring neuroscience and leadership with Dr. Maria Hoffacker Dr. Maria Hoffacker is a multidisciplinary expert, combining her expertise in neuroscience, sustainability, and communication to empower individuals, teams, and organizations to harness the power of neuroscience to achieve meaningful change. Her work focuses on applying the latest brain research findings to practical scenarios, particularly in leadership development, agile management, and fostering a sustainable mindset, as captured in her book, Nachhaltigkeit beginnt im Kopf – Die Macht der Hirnforschung für die Unternehmenskultur nutzen ("Sustainability starts in the brain – Leveraging neuroscience for corporate culture"). Join host Tammi L. Coles and Dr. Hoffacker as they dive into the intersection of neuroscience, leadership, and sustainability. Dr. Hoffacker explains how understanding our brain's potential can empower leaders to create cultures of innovation, empathy, and resilience. From integrating emotional intelligence in leadership practices to practical "brain hacks" for self-management and team collaboration, this conversation sheds light on the essential skills needed to tackle today’s sustainability challenges. Key discussion points The role of neuroscience in unlocking sustainable business practices Training biological intelligence to complement artificial intelligence Leadership techniques for fostering innovation and team cohesion Practical tools such as body scans and mindful breathing for resilience The importance of positive narratives in sustainability initiatives Resource links Dr. Maria Hoffacker - LinkedIn Dr. Maria Hoffacker - personal website Magic Brain Kicks on Apple Podcast Tania Singer's The ReSource Project (Max Planck Institute) Nachhaltigkeit beginnt im Kopf – Die Macht der Hirnforschung für die Unternehmenskultur nutzen by Dr. Maria Hoffacker (Haufe Verlag) About Campus 10178 Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.…

Campus 10178

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Leveraging Digital Innovation with Christoph Burger & Jens Weinmann 35:11

34 weeks ago35:11

35:11

In episode #35 of Campus 10178, the ESMT Berlin podcast, Christoph Burger and Jens Weinmann of ESMT discuss their new book, Leveraging Digital Innovation: Lessons for Implementation (Ubiquity Press, 2024 ) , and share insights on how companies can successfully navigate the ever-evolving landscape of digital transformation. Burger and Weinmann explore various facets of digital innovation, drawing on real-world case studies to illustrate both the challenges and opportunities businesses face in this era of rapid technological advancement. This episode covers: The reasons why many companies are slow to adopt digital technologies The evolving role of IT departments and the importance of recognizing and developing internal expertise The impact of emerging technologies like AI, blockchain, and robotic process automation on different industries and sectors Strategies for moving beyond the hype and evaluating the true potential of digital technologies for business growth The importance of strong leadership, internal advocacy, and a willingness to experiment in driving successful digital transformation Guest contact information Christoph Burger https://www.linkedin.com/in/christoph-burger-4187851/ Jens Weinmann https://www.linkedin.com/in/jens-weinmann-aa28094/ ESMT Berlin Download the book https://www.ubiquitypress.com/site/books/m/10.5334/bda/…

Campus 10178

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AI & inclusion with Dr. Kasia Stoltmann 37:55

39 weeks ago37:55

37:55

Artificial Intelligence is reshaping our world, offering not only unprecedented technological advancements but also, surprisingly, the potential to profoundly influence inclusivity across various sectors. In episode #34 of Campus 10178, the ESMT Berlin podcast, Dr. Kasia Stoltmann, a renowned AI and data science expert and the founder of Women in Big Data Berlin, delves into how AI can serve as both a beacon of innovation and a bridge to greater societal equity. Dr. Stoltmann discusses the dual role of AI in enhancing technological processes and promoting diversity and inclusiveness within the workplace and beyond. She highlights the necessity for balanced data and intentionally diverse teams to develop AI solutions that avoid biases and ensure equitable outcomes. This episode covers: AI’s impact on healthcare: AI is improving diagnostic accuracy and treatment, making healthcare more precise and personalized. Cultural and operational inclusivity: AI is facilitating nuanced interactions across different cultural and linguistic barriers, with attention to bridging spoken and sign languages to improve global communication. The role of diverse teams in AI development: Diversity within AI research and development teams can lead to more innovative and inclusive outcomes. Guest contact information Dr. Kasia Stoltmann Data Science & AI at adesso SE Founder & Lead, Women in Big Data Berlin LinkedIn: https://www.linkedin.com/in/katarzyna-kasia-stoltmann-6b7656116/ About Campus 10178 Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.…

Campus 10178

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Integrating D&I in FinTech with Felizitas Lichtenberg of SumUp 35:40

44 weeks ago35:40

35:40

As global markets evolve, the integration of diversity and inclusion within companies is not just ethical, but strategic, enhancing innovation and broadening market reach. In episode #33 of Campus 10178, the ESMT Berlin podcast, host Tammi L. Coles engages with Felizitas Lichtenberg, SumUp's global head of diversity and inclusion, wellbeing, and sustainability. They delve into the transformative impact of D&I strategies within the FinTech industry, spotlighting personal experiences and the essential role of understanding in culturally diverse teams. Lichtenberg shares insights into SumUp's key initiatives, including inclusive leadership workshops and the Generation Brazil program, which champions women and underrepresented groups in tech. She emphasizes the critical role of data in recognizing biases and shaping representation, highlights the importance of youth investment, and discusses future DEI trends focusing on mental health and nurturing supportive organizational cultures. Lichtenberg also offers vital advice for future business leaders on prioritizing DEI to drive meaningful change in their careers. Guest contact information Felizitas Lichtenberg Global Head of Diversity & Inclusion, Wellbeing, and Sustainability SumUp LinkedIn https://www.linkedin.com/in/felizitas-lichtenberg-9a9a7614 Website https://www.sumup.com/careers/diversity/ YouTube video on SumUp D&I in 2023 https://youtu.be/5hiYER6tJmA About Campus 10178 Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.…

Campus 10178

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Privacy-first marketing on the AI frontier 33:30

1 year ago33:30

33:30

The adoption of AI has opened new opportunities to personalize customer experiences. However, these advancements bring significant ethical considerations regarding data privacy and consumer trust. Striking a balance between personalization and privacy has become a critical challenge for marketers, particularly with growing consumer and legislative demand for privacy-first marketing strategies. In episode #32 of Campus 10178, the ESMT Berlin podcast, host Tammi L. Coles speaks with Andreea Mandeal, head of global marketing at brighter AI, a provider of image and video anonymization software based on generative AI. Drawing on the lessons of her career journey, Mandeal shares her insights on the implications of privacy-preserving technologies and why companies must pay attention to consumer demand for privacy-first marketing. She also addresses the impact of legislation, like the European Union’s GDPR and Japan’s APPI, on ethical AI adoption in marketing. These are important considerations for marketing professionals, tech enthusiasts, and business leaders navigating the fast-evolving AI landscape. Guest contact information Andreea MandealHead of Global Marketingbrighter AI - LinkedIn: https://linkedin.com/in/andreea-mandeal - brighter AI: https://brighter.ai/ About Campus 10178 Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.…

Campus 10178

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Authentic storytelling for Gen Z 32:43

1 year ago32:43

32:43

Social media strategies have become increasingly important for businesses, as they offer the opportunity to engage with younger audiences, particularly Gen Z, in a deeply human-centered way. Authentic storytelling plays a pivotal role in this process, allowing businesses to create meaningful connections and transform customer experiences. In episode 31 of Campus 10178, the ESMT Berlin business podcast, host Tammi L. Coles speaks with Johanna Rüdiger, head of social media strategy in the culture and documentaries department at Deutsche Welle. Rüdiger's unique journey from traditional journalism to social media strategist highlights the evolving landscape of digital storytelling and its impact on businesses and journalism. Rüdiger shares her insights on engaging Gen Z through authentic storytelling, emphasizing the importance of understanding their unique interests and online habits. The conversation explores the role of social media platforms like TikTok and Instagram in shaping digital storytelling and the future of business communication. Listeners will gain valuable insights into adapting to social media trends, fostering brand loyalty, and strengthening connections with younger audiences. Rüdiger also offers practical advice for journalists, content creators, and businesses on creating authentic content that resonates with Gen Z. Connect with Johanna Rüdiger and Deutsche Welle's social media channels to stay updated on the latest trends in digital storytelling and social media strategies. Guest contact information Johanna Rüdiger Head of Social Media Strategy, Culture and Documentaries Department Deutsche Welle LinkedIn: www.linkedin.com/in/johanna-rüdiger-17bb01169 Instagram: www.instagram.com/johannarudiger TikTok: www.tiktok.com/@johannaruediger About Campus 10178 Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.…

Campus 10178

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Rebranding ESMT 38:04

1 year ago38:04

38:04

On Monday, March 4, ESMT proudly unveiled a vibrant update to its brand identity, marking a significant milestone more than two decades after our school’s inception. This refreshing transformation includes a new logo, tagline, and color scheme that reflect our progressive outlook while paying homage to our roots in Berlin’s history. In the latest episode of Campus 10178 podcast, guests Jeanne M. Gaebler, deputy director of corporate communications at ESMT, and Andy McLane, creative director of Anything is Possible, detail the unique risks and opportunities of rebranding ESMT. They discuss what the new tagline, “Business as Unusual,” reflects of ESMT’s future focus, and the process by which the new corporate identity was developed. Following on extensive collaboration with and listening to key stakeholders, including faculty, alumni, and students, the two share lessons about the importance of asking the right questions, being open to different ideas, and building trust with creative partners. Guests contact information Jeanne M. GaeblerDeputy Director, Corporate Communications ESMT Berlin Email: jeanne.gaebler@esmt.org LinkedIn: https://www.linkedin.com/in/jeanne-m-gaebler-3a160aa0 Andy McLane Creative Director Anything is Possible (AIP Media) Email: andy@aip.media LinkedIn: https://www.linkedin.com/in/andymclane About Campus 10178 Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.…

Campus 10178

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Talking patient-centric MedTech with Dr. Oshin Behl 22:07

2 years ago22:07

22:07

In this episode of Campus 10178, host Tammi L. Coles sits down with Dr. Oshin Behl, a clinician turned MedTech innovator and venture manager at ESMT Berlin’s DEEP Institute and Creative Destruction Lab (CDL). Dr. Behl discusses her transition from medical practice to MedTech, highlighting her passion for developing patient-centric products in the healthcare technology sector. Dr. Behl shares her role in nurturing deep tech innovations at ESMT Berlin, particularly through the CDL program, which aims to bridge the gap between deep tech innovation and commercial success in the MedTech field. She emphasizes the importance of deep tech, including MedTech and digital health, in advancing patient care. The podcast sheds light on Berlin's role as a vibrant hub for MedTech and biotech innovation. Dr. Behl credits Berlin’s unique combination of creative thinking and institutional support for its emergence as a leader in this field. She also recounts her experiences and observations from the MedTech World Summit, particularly noting the emerging trends in surgical MedTech and AI’s application in healthcare. For ESMT students and emerging MedTech entrepreneurs, Dr. Behl provides insights into engaging with CDL and navigating the MedTech landscape. She highlights the importance of patient-centricity in MedTech development and the increasing involvement of clinicians in ensuring that patient needs are a core focus of product development. Guest contact information Dr. Oshin Behl, Venture Manager DEEP Institute for Deep Tech Innovation Creative Destruction Lab ESMT Berlin LinkedIn: https://www.linkedin.com/in/oshinbehl/ Email: oshin.behl@esmt.org DEEP: https://esmt.berlin/faculty-research/institutes/deep-institute-deep-tech-innovation About Campus 10178 Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.…

Campus 10178

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Inclusive Gaming: A Talk with EA's Amanda Hawthorne 27:43

2 years ago27:43

27:43

Inclusive language aims to welcome and respect all individuals by avoiding expressions that marginalize or stereotype. It goes beyond gender, including considerations of race, religion, age, disability, sexual orientation, and socioeconomic status, among others. The gaming industry, which connects people worldwide, faces unique challenges in implementing inclusive language across diverse cultures and languages. This matters profoundly, as the right words can make all gamers feel included, while the wrong ones can alienate or offend. In this podcast episode, Campus 10178 host Tammi L. Coles interviews Amanda Hawthorne, the inclusive language lead at EA (Electronic Arts). Hawthorne details EA’s inclusive language initiatives and how such efforts are, ultimately, ensuring that players feel welcome and seen. On the podcast, Hawthorne discusses the challenges of implementing inclusive language in different languages for global audiences and the importance of collaboration with subject matter experts from marginalized communities. She highlights the need for commitment from company executives and the gaming industry to prioritize inclusive language. Hawthorne also shares that EA has developed inclusive language guidelines and offers an inclusive language course internally. She emphasizes the importance of making inclusive language efforts permanent, visible, and resourced. Guest contact information Amanda Hawthorne Inclusive Language Lead EA - Electronic Arts LinkedIn: https://www.linkedin.com/in/amandahawthorneea/ Email: ahawthorne@ea.com About Campus 10178 Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.…

Campus 10178

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Breaking barriers for women of color entrepreneurs in Europe 35:47

2 years ago35:47