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Building a Memorable Candle Brand
Manage episode 489465338 series 3668622
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#005 Branding for candle businesses goes far beyond a logo—it encompasses how customers feel from the moment they discover your brand to when they light your candle. We break down seven essential steps to build a memorable, consistent candle brand that stands out in today's crowded marketplace.
• Define your why—this becomes the foundation of your business and the beacon that attracts the right customers
• Know your target customer beyond demographics by focusing on their mindset and the problems your candles solve
• Craft a unique selling proposition (USP) that clearly communicates what makes your candles different
• Share your brand story to connect emotionally with customers and make them want to support your mission
• Create consistent visual branding including logo, colors, typography, packaging, and photography
• Define your brand voice and ensure consistent tone across all platforms and customer touchpoints
• Design a memorable customer experience from unboxing to follow-up communications
Take at least one of these branding elements and improve it this week. If you want the full branding workshop and worksheet, find it inside the Inner Circle at candlebusinesspro.com/membership.
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Chapters
1. What Defines Your Candle Brand (00:00:00)
2. Define Your Why and Target Customer (00:03:17)
3. Crafting Your Unique Selling Proposition (00:06:09)
4. Visual Branding Elements for Candles (00:07:35)
5. Brand Voice and Customer Experience (00:14:12)
6. Seven Steps Recap and Action Steps (00:19:38)
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