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10 Essential Elements for a High-Converting Candle Website That Drives Sales
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#016 and Part 6 of Build A Candle Business series.
**This special series is brought to you by ToAuto Wax Melters. Our listeners will get a special deal at checkout when they use this link. **
Wondering why visitors browse your candle website but don't buy? The difference between attracting traffic and converting sales often comes down to specific website elements that build trust and create seamless shopping experiences.
Sabastian Garsnett, who scaled his candle company to $1.4 million in just three years, breaks down the 10 essential components every candle website needs to convert browsers into buyers. These aren't just theoretical concepts—they're battle-tested strategies from someone who's mastered the art of online candle sales.
Your website needs to communicate what you sell within three seconds of someone landing on your homepage. This means clear, compelling imagery above the fold and product photography that helps customers imagine your candles in their space. Since shoppers can't smell through screens, your product pages must work overtime—painting vivid scent stories while providing all the technical details buyers need to make confident decisions.
The modern candle shopper expects convenience at every turn. With 85% of customers shopping on mobile devices, a mobile-first design approach is non-negotiable. Your navigation should be intuitive, your payment options diverse, and your shipping policies competitive with major retailers. Sebastian reveals exactly how he structures shipping to compete with Amazon while maintaining profitability.
Trust signals make all the difference when asking strangers to enter their credit card information. From properly implemented legal pages to custom domains, branded emails, and an authentic about page—each element reassures potential customers they're making a safe purchase from real people who stand behind their products.
The episode includes valuable bonus tips like setting up abandoned cart emails (which recover significant lost revenue), integrating Instagram feeds to showcase real customers, and implementing live chat to answer questions in real time. Sebastian even shares the benchmark conversion rate for candle websites so you can measure your performance.
Ready to transform your candle website into a sales-generating machine? Download the free checklist mentioned in this episo
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Chapters
1. 10 Essential Elements for a High-Converting Candle Website That Drives Sales (00:00:00)
2. 10 Must-Haves for Candle Websites (00:01:24)
3. About Our New Candle Business Journey (00:02:17)
4. Clear Homepage and Product Photography (00:04:05)
5. Confidence-Building Product Pages (00:08:33)
6. Navigation and Mobile-First Design (00:09:36)
7. Payment Options and Shipping Policies (00:13:59)
8. Trust Signals and Email Strategy (00:17:47)
9. Product Descriptions and Trust Badges (00:21:00)
10. Bonus Tips for Conversion (00:24:23)
11. Website Conversion Rate Expectations (00:27:09)
20 episodes
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