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The Business Blueprint That Turned Our Candles into a Brand
Manage episode 486826005 series 3668622
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#002 Part 2 of 3 of How to Build a Successful Candle Business.
Our candle business journey evolved through strategic sales channels that built upon each other, creating multiple revenue streams and customer touchpoints along the way.
• Started by selling to friends and family who followed our brand development on social media
• Launched simultaneously on Shopify and Etsy to reach different customer segments
• Utilized markets and pop-ups for real-time customer feedback and email list building
• Created a wholesale strategy by identifying dream retailers and personalizing outreach
• Developed fundraiser partnerships with local nonprofits to expand community awareness
• Opened our first brick-and-mortar store just six months after selling our first candle
• Built email marketing as our most reliable sales driver during slow periods
• Focused on SEO optimization to drive organic traffic to our Shopify store
• Expanded to three retail locations with different formats based on local market needs
• Maintained approximately 140 wholesale accounts through consistent relationship building
Head over to candlebusinesspro.com to explore our free resources, courses, and community. We're here to help you go pro with your candle business.
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Chapters
1. Starting With Friends and Family (00:00:00)
2. Shopify vs. Etsy: Pros and Cons (00:03:30)
3. Markets and Pop-ups: Instant Feedback (00:13:52)
4. Email Marketing: Your Direct Connection (00:16:40)
5. Wholesale Strategy for Candle Businesses (00:18:40)
6. Fundraisers: Growing Through Giving Back (00:33:42)
7. Brick and Mortar: Our Six-Month Journey (00:38:07)
7 episodes
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