The Data Battle in Auto Retail: Who’s Losing, and How Dealers Can Take Control | Chad Rycenga, Chief Product Officer at Authenticom

Car Dealership Guy Podcast

Today I’m joined by Chad Rycenga, Chief Product Officer at Authenticom. We’re breaking down the data battle playing out on dealership lots — how dealers are protecting customer info, where the threats are coming from, and how smart businesses are using data to unlock serious profits.

This episode is brought to you by:

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3. Authenticom - We streamline data syndication with DealerVault, the only NADA-endorsed data management platform, helping dealerships and vendors clean, consolidate, and seamlessly distribute their data to the partners that power their business. As the business behind the automotive business, we make your data work smarter—helping you cut costs, boost efficiency, and drive growth. Authenticom is hosting a data ‘cleanse’ giveaway of up to 10,000 records: https://carguymedia.com/3Xyf5N4

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Topics:

00:12 What is the focus on data and dealerships?

01:42 What is Chad's background and industry insights?

03:56 What is Chad's current focus with dealers?

08:38 What challenges exist with dealer data?

15:28 How is monetization and vendor relationships handled?

17:43 What practical steps can dealers take?

23:37 What future developments are planned?

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