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Unlocking the Senior Living Boom: A Deep Dive with Michael Hayes and Rachel Thornton
Manage episode 491024218 series 3520023
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Release Date: June 26, 2025, 11:41 AM EDT
Hosted by: Michael Hayes (Digital Marketing Strategist) & Rachel Thornton (Website User Experience Consultant) Join digital marketing strategist Michael Hayes and website user experience consultant Rachel Thornton for an insightful deep dive into the latest trends and opportunities in the senior living sector, inspired by the blog "Unlocking the Senior Living Boom: Opportunities, Trends, and Expertise in Indiana with Cara Conde." Recorded on June 26, 2025, this episode explores the critical shortage of 35,000–45,000 new senior living units annually, the surge in occupancy to 86.5% in Q3 2024, and why multifamily investors are flocking to this booming market. Michael breaks down how to leverage SEO, social media, and lead generation strategies to capitalize on Indiana’s senior living potential, while Rachel offers expert tips on optimizing websites for real estate clients like Cara Conde, Indiana’s top commercial senior living realtor. From adaptive reuse trends to middle-market opportunities, they unpack the blog’s data-driven insights and discuss how digital tools can enhance user engagement and conversions. Whether you’re an investor, developer, or marketer, this episode delivers actionable takeaways to navigate the senior living revolution. Tune in and elevate your strategy today! Key Topics:
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Hosted by: Michael Hayes (Digital Marketing Strategist) & Rachel Thornton (Website User Experience Consultant) Join digital marketing strategist Michael Hayes and website user experience consultant Rachel Thornton for an insightful deep dive into the latest trends and opportunities in the senior living sector, inspired by the blog "Unlocking the Senior Living Boom: Opportunities, Trends, and Expertise in Indiana with Cara Conde." Recorded on June 26, 2025, this episode explores the critical shortage of 35,000–45,000 new senior living units annually, the surge in occupancy to 86.5% in Q3 2024, and why multifamily investors are flocking to this booming market. Michael breaks down how to leverage SEO, social media, and lead generation strategies to capitalize on Indiana’s senior living potential, while Rachel offers expert tips on optimizing websites for real estate clients like Cara Conde, Indiana’s top commercial senior living realtor. From adaptive reuse trends to middle-market opportunities, they unpack the blog’s data-driven insights and discuss how digital tools can enhance user engagement and conversions. Whether you’re an investor, developer, or marketer, this episode delivers actionable takeaways to navigate the senior living revolution. Tune in and elevate your strategy today! Key Topics:
- The senior living supply-demand gap and its investment potential
- Occupancy trends and Indiana market highlights
- Digital marketing tactics for real estate success
- Website UX best practices for senior living clients
- Cara Conde’s role as a market leader
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