NBC Intern to Disney+ Innovator: Surfing the Digital Wave with Marketing Guru Andy Schneider

Career Conversations with Chris

In this exciting episode of Career Conversations, we sit down with Andrew Schneider, a veteran marketing executive with a diverse background spanning from the early days of the internet to the launch of major streaming platforms. Andrew shares his fascinating journey from being the "internet guy" at NBC to leading customer acquisition for Disney+, offering a wealth of knowledge for professionals at any stage of their career in the digital media landscape.
Key highlights from our conversation with Andrew:

• His pivotal role in introducing internet strategies to traditional media companies like NBC and Sony Pictures
• Insights into the evolution of marketing from traditional advertising to data-driven, full-funnel approaches
• The critical importance of understanding technology and its potential impact on consumer behavior
• His experience in building and leading high-performing teams for major projects like the launch of Disney+
• The evolution of his leadership style, emphasizing the importance of being a "player-coach" and tailoring management approaches to individual team members
• His current perspective on the impact of AI and large language models on the marketing industry
• Valuable advice for young professionals entering the rapidly changing digital media and marketing landscape
• Reflections on the importance of specialization and developing niche skills in emerging technologies

Whether you're a young professional considering a career in digital media, a marketer looking to understand the impact of AI on the industry, or a seasoned executive curious about the evolution of customer acquisition strategies, this episode offers a treasure trove of practical wisdom. Join host Chris as he uncovers Andrew's journey from the dawn of internet marketing to the launch of major streaming platforms, gleaning insights that span decades of digital transformation.
Tune in for an episode that bridges the gap between traditional and digital marketing, offering valuable insights on navigating technological disruptions, team leadership, and career development in the rapidly evolving world of digital media and AI-driven marketing.