Fierce Founder ft. Tara Wilson

Career Slay

Have you ever felt like you were destined for greatness?

In this episode, host Kelly Poquiz Burke interviews Tara Wilson, CEO and founder of Tara Wilson Agency. Tara shares her inspiring journey from a small town in Arkansas where she fostered an entrepreneurial spirit as a child to becoming a successful founder of an experiential marketing agency. Her career evolved from finance to event planning to experiential marketing, demonstrating how you can reinvent yourself multiple times. Tara talks about finding your passion and recognizing your transferable skills to successfully make a pivot. She emphasizes the importance of leadership, core values, and empowering women through her platform, FierceLab. We touch upon on overcoming doubts, embracing risk, and finding joy in leadership. Through the twists and turns, Tara’s career journey showcases the power of owning your destiny.

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Chapters

1. Intro (00:00:00)

2. Tara's Journey from Small Town to CEO (00:01:12)

3. Childhood Influences and Entrepreneurial Spirit (00:04:45)

4. Career Beginnings in Finance (00:06:09)

5. Sales Skills and Cold Calling Lessons (00:09:38)

6. Transitioning from Finance to Event Planning (00:13:00)

7. Evolving into Experiential Marketing (00:16:23)

8. Leading the Tara Wilson Agency (00:19:52)

9. Defining Core Values in Leadership (00:21:55)

10. Launching FierceLab to Empower Young Women (00:23:46)

11. Overcoming Doubts and Embracing Risk (00:29:36)

12. Finding Joy in Leadership (00:32:39)

13. Advice to My Younger Self (00:33:49)

14. Summing Up a Career Journey (00:37:26)