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64 CAS Sales: Charm Pricing, is it Right For CAS?
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On today’s episode of CAS Minute, we dive deep into the strategy of charm pricing and how it can reshape the way you present your services to clients. Learn why pricing like $4,999 is perceived differently than $5,000, the psychological principles behind this tactic, and how you can implement charm pricing to boost revenue and client conversions in your CAS practice.
• Understanding the psychology behind charm pricing
• Why charm pricing increases perceived value and affordability
• Are you a Porsche or a Kia?
• How to balance charm pricing with professionalism
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