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1 You Are Your Longest Relationship: Artist DaQuane Cherry on Psoriasis, Art, and Self-Care 32:12
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LikedDaQuane Cherry was once the kid who wore a hoodie to hide skin flare-ups in school. Now he’s an artist and advocate helping others feel seen. He reflects on his psoriasis journey, the power of small joys, and why loving yourself first isn’t a cliché—it’s essential. Plus, a deep dive into the history of La Roche-Posay’s legendary spring. See omnystudio.com/listener for privacy information.…
How to Create Ranch Revenue with an AirBNB
Manage episode 463401597 series 3578050
Content provided by casualcattleconversations. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by casualcattleconversations or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Shaye Koester-Wanner interviews Lettie Nickell about her journey in creating alternative revenue streams for her family ranch. Lettie shares her experiences in starting an Airbnb from a converted grain bin, the marketing strategies she employed, and how she creates unique guest experiences. The conversation also touches on the challenges she faced, the support from her family, and innovative ideas for utilizing resources in ranching. Lettie emphasizes the importance of creativity and resilience in building a successful business in the agriculture industry.
Chapters
00:00 Exploring Alternative Revenue Streams in Ranching
03:06 The Journey to Starting an Airbnb
05:59 Marketing Strategies for Success
09:09 Creating Unique Guest Experiences
12:04 Navigating Challenges and Building Resilience
15:00 Family Dynamics and Support in Business
17:52 Innovative Ideas for Utilizing Resources
20:58 Final Thoughts on Alternative Revenue
Resources
Follow Lettie on Instagram @lettienickell
Refresh & Revive Your Podcast https://www.casualcattleconversations.com/podcast-refresh
237 episodes
ShareManage episode 463401597 series 3578050
Content provided by casualcattleconversations. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by casualcattleconversations or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Shaye Koester-Wanner interviews Lettie Nickell about her journey in creating alternative revenue streams for her family ranch. Lettie shares her experiences in starting an Airbnb from a converted grain bin, the marketing strategies she employed, and how she creates unique guest experiences. The conversation also touches on the challenges she faced, the support from her family, and innovative ideas for utilizing resources in ranching. Lettie emphasizes the importance of creativity and resilience in building a successful business in the agriculture industry.
Chapters
00:00 Exploring Alternative Revenue Streams in Ranching
03:06 The Journey to Starting an Airbnb
05:59 Marketing Strategies for Success
09:09 Creating Unique Guest Experiences
12:04 Navigating Challenges and Building Resilience
15:00 Family Dynamics and Support in Business
17:52 Innovative Ideas for Utilizing Resources
20:58 Final Thoughts on Alternative Revenue
Resources
Follow Lettie on Instagram @lettienickell
Refresh & Revive Your Podcast https://www.casualcattleconversations.com/podcast-refresh
237 episodes
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1 Choosing the Right Bull: Precision Genetics for Commercial Ranchers with Marty Ropp 32:49
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Play Later Play Later Lists Like LikedAre you ready to make more confident bull-buying decisions that truly move your ranch forward? In this episode, Shaye Wanner visits with Marty Ropp of Allied Genetic Resources to discuss how commercial cow-calf producers can leverage genomics through the Right Bull program to select bulls that align with their goals and cows. Marty shares how precision mating, large-effect genes, and genomic compatibility are revolutionizing herd improvement—saving time, reducing risk, and increasing uniformity and profitability. Whether you're buying one bull or managing hundreds, this episode will help you understand how to turn genetics into ROI. What You’ll Learn: The biggest risks and missed opportunities in bull selection How the Right Bull program matches bulls to your cow herd What “large-effect genes” are and why they matter How both small and large producers can benefit What it costs to get started—and why it pays off Timestamps: 00:00 – Intro & Marty Ropp’s background 01:45 – Why Marty bet on the beef industry 03:50 – Top risks in bull selection 05:30 – Defining goals for genetic selection 06:40 – How the Right Bull program works 11:20 – What large-effect genes mean for your herd 13:30 – Example of bull ranking and results 17:35 – How Right Bull is different from other programs 19:30 – Costs and return on investment 23:30 – Seedstock provider involvement and response 26:30 – Who this program is best suited for 28:15 – Breed flexibility & customization 31:45 – Marty’s reflections on his early career 33:10 – Final thoughts & how to connect 🔗 Resources & Links: 📌 Right Bull Program – https://bit.ly/44XIFzl 📌 Noble Research Institute – https://bit.ly/3DD7uG0 📌 Calf Marketing Short Course (Register by July 28th!) – https://bit.ly/46olT4K 📌 Pluck Seasoning (use code SHAYEWANNER for 15% off) – EatPluck.com 🌟 Support the show by leaving a review & sharing with your ranching peers.…
1 Online Vs. Traditional Bull Sales: What Works Best for Ranchers? 23:39
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Play Later Play Later Lists Like LikedIn this episode of Casual Cattle Conversations , host Shaye Koester-Wanner reconnects with Casey Fanta, seedstock manager at Wulf Cattle, to explore how the beef industry is evolving—especially when it comes to online bull sales. Casey shares how COVID-19 accelerated their transition to digital auctions, the value of customer relationships, and how the beef quality landscape has changed over the years. From open houses to impulse buying, you'll get a deep look at the pros, cons, and practicalities of selling bulls online. ⏱️ Timestamps: 00:00 – Reconnecting and Industry Insights 01:51 – The Evolution of Beef Quality 03:56 – Transitioning to Online Bull Sales 07:12 – Customer Engagement in the Digital Age 10:31 – Balancing Tradition and Innovation 14:14 – Adapting to Online Sales 18:20 – Customer Relationships and New Clientele 21:07 – Reflections on the Beef Industry Journey Key Takeaways: How online sales reduce impulse buying The critical role of communication in bull marketing Wulf Cattle’s approach to customer education and long-term relationships Beef quality trends and industry shifts over the decades Episode Resources Noble Research: https://bit.ly/3DD7uG0 Wulf Cattle: https://bit.ly/3I8Yri4 Cattle Marketing Series: https://www.casualcattleconversations.com/sell-smarter Pluck: https://eatpluck.com/?ref=SHAYEWANNER…
1 Keep or Cull: Economic Insights for Managing Open Cows 42:26
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Play Later Play Later Lists Like LikedIn this episode of Casual Cattle Conversations , Jon Biermacher joins to explore the critical economic decisions ranchers face—particularly around culling cows. Jon dives into the financial trade-offs, market signals, and resilience that define today's beef producers. Discover why cull cows can significantly impact ranch revenue and what ranchers need to consider before keeping open cows. This is a must-listen for producers wanting to make smarter, margin-driven decisions in a volatile market. 🔑 Key Takeaways: Cull cows can drive meaningful revenue. Ranchers must weigh costs, time, and resources when managing open cows. Market trends in beef prices reflect broader consumer demand. Ranchers show resilience and adaptability during economic pressure. Economic diplomacy supports industry-wide collaboration. ⏱️ Timestamps: 00:00 – Introduction to the Beef Industry and Its Resilience 07:28 – Cull Cows: Economic Considerations and Rancher Decisions 16:42 – Analyzing the Value of Keeping Open Cows 24:35 – Market Trends and Future Predictions for Ranchers 36:32 – Final Thoughts and Personal Reflections on Ranching Episode Resources Noble Research: https://bit.ly/3DD7uG0 Cattle Marketing Series: https://bit.ly/46olT4K Pluck Seasoning: https://eatpluck.com/?ref=SHAYEWANNER…
1 The Future of Virtual Fencing with SenseHub Vence 29:21
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Play Later Play Later Lists Like LikedWhat if fencing your pastures no longer required posts, wires, or constant upkeep? In this episode of Casual Cattle Conversations , Shaye Wanner talks with Gary Tiller about virtual fencing technology and its game-changing potential for the cattle industry. From grazing efficiency and labor savings to better land utilization and improved quality of life for ranchers, Gary outlines how Merck Animal Health is shaping the future of livestock management with the SenseHub Vence product. Discover what onboarding looks like, how the subscription model works, and how this tech supports sustainable agriculture and conservation programs. Whether you're a tech-savvy rancher or just curious about how this fits into your operation, this episode delivers insights that matter. LEARN MORE ABOUT VENCE: https://bit.ly/4kfWrCG Timestamps: 00:00 – Introduction to Virtual Fencing and Its Importance 03:01 – Benefits of Virtual Fencing for Ranchers 05:59 – Individual Ranch Goals and Adoption of Technology 08:44 – Government Support and Conservation Programs 11:35 – How Virtual Fencing Technology Works 14:39 – Onboarding Process for Ranchers 17:33 – Software Features and Benefits 20:25 – Challenges and Hesitations in Adopting Technology 23:17 – Evaluating Fit for Virtual Fencing 26:09 – Intangibles and Quality of Life Improvements 29:13 – Personal Reflections and Career Insights CONNECT WITH SHAYE: https://www.casualcattleconversations.com/…
In this episode of Casual Cattle Conversations , host Shaye Wanner chats with Arlie Reeves about her family's journey raising Wagyu cattle. From the breed’s rich history to marketing premium beef and correcting industry misconceptions, Arlie shares valuable insights for ranchers, consumers, and anyone curious about the future of high-quality beef. Learn how consumer demand, direct-to-consumer sales, and proper animal husbandry all play a role in building a resilient Wagyu operation. Whether you're new to the breed or considering diversifying your herd, this episode offers practical ranching advice and real-world lessons from the pasture. 🔑 Key Takeaways: Wagyu cattle are prized for high marbling and quality. Consumer interest in Wagyu has surged post-COVID. Misconceptions persist around the breed’s origin and strength. Direct-to-consumer sales empower transparency and education. The cattle business requires patience and long-term vision. Local processor relationships are key to success. 📌 Chapters: 00:00 – Introduction to Wagyu Cattle and the Beef Industry 03:11 – The Reeves Family Journey with Wagyu 06:12 – Marketing Wagyu Genetics and Beef 08:56 – Consumer Attraction to Wagyu Beef 11:48 – Misconceptions About Wagyu Cattle 14:59 – Advice for Aspiring Wagyu Ranchers 18:09 – Challenges and Resilience in Raising Wagyu 21:11 – Reflections and Lessons Learned 24:09 – Connecting with Consumers and Community Episode Resources https://bit.ly/4kfWrCG https://www.casualcattleconversations.com/…
1 Why You Always Feel Behind on the Ranch And How to Fix It 7:31
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Play Later Play Later Lists Like LikedIn this solo episode of Casual Cattle Conversations , Shaye Koester-Wanner addresses a feeling many ranchers know all too well—feeling behind. She explores why that mindset exists, how it relates to the entrepreneurial nature of ranching, and how shifting your perspective can lead to greater satisfaction and measurable progress. Shaye shares actionable advice for setting clear goals, practicing self-reflection, and celebrating milestones—no matter how small. If you’re a rancher driven to succeed but often feel stuck or behind, this episode is a reminder that your progress deserves recognition. Key Takeaways: Ranchers share traits with high-performing entrepreneurs. Progress should be measured backward, not forward. Writing down goals helps you realize when you’ve surpassed them. Celebrating achievements builds morale and motivation. Success should be defined on your own terms. Chapters: 00:00 – Introduction to Success in Ranching 02:52 – Measuring Progress and Setting Goals 06:07 – Celebrating Achievements and Defining Success Episode Resources Move the Ranch Forward https://bit.ly/3YzU7h4 Vence https://bit.ly/4kfWrCG Ambrook www.ambrook.com/casualcattle…
In this episode of Casual Cattle Conversations, Shaye Wanner and Mark Johnson discuss the practice of creep feeding in cattle management. They explore the advantages and disadvantages of creep feeding, its impact on calf weight gain, and the factors influencing its profitability. The conversation also delves into the importance of selecting the right ration for creep feeding and the potential of creep grazing as an alternative. Mark emphasizes the need for producers to evaluate their specific circumstances and market conditions to determine the viability of creep feeding in their operations. Chapters 00:00 Introduction to Creep Feeding 05:00 Understanding Creep Feeding Benefits 10:08 Evaluating Profitability Factors 15:05 Ration Considerations for Creep Feeding 18:03 Final Thoughts on Creep Feeding Episode Resources Try Ambrook for FREE: ambrook.com/casualcattle Vence: https://bit.ly/4kfWrCG https://www.casualcattleconversations.com/ Creep Grazing: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes/creep-grazing…
1 Bloodlines and Bottom Lines: Navigating Family and Finance on the Ranch 34:38
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Play Later Play Later Lists Like LikedIn this episode of Casual Cattle Conversations , host Shaye Wanner sits down with Dave Specht, a leading voice on generational ranching and family business continuity. Together, they dive into the complexities of ranch succession planning, emphasizing the importance of long-term goals, financial transparency, and the often-overlooked influence of matriarchs in agriculture. Listeners will gain insights into: Aligning generational expectations Building stronger family relationships Encouraging rising generations to find their fit Using family history to shape future business decisions Whether you're planning a ranch transition or strengthening your family’s communication, this episode is packed with valuable advice on securing the future of your family operation. Chapters: 00:00 – Introduction to Generational Ranching Dynamics 03:06 – Understanding Long-Term Goals in Family Ranching 05:54 – The Importance of Family Relationships 09:13 – Financial Transparency Across Generations 11:50 – Aligning Goals: Growth vs. Lifestyle 14:47 – The Role of Family History in Decision Making 18:06 – Generational Differences in Lifestyle Expectations 20:58 – Identifying Fit for the Family Business 24:03 – The Role of Matriarchs in Family Business Continuity 26:46 – Final Thoughts on Family Relationships and Business Success Resources Try Ambrook for FREE: ambrook.com/casualcattle https://www.casualcattleconversations.com/…
1 A Simple Path to Financial Clarity for Ranchers with Ambrook 40:26
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Play Later Play Later Lists Like LikedIn this episode of Casual Cattle Conversations , host Shaye Wanner sits down with Jason and Candice, alongside Maika from Ambrook, to unpack the realities of diversified ranching, the power of precise bookkeeping, and how financial clarity is reshaping ranch businesses. From navigating multiple enterprises to earning consumer trust, this conversation is packed with insights for modern ranchers committed to growth, profitability, and transparency. Whether you're running a multi-faceted operation or just looking to better understand your numbers, this episode sheds light on how tools like Ambrook can offer ranchers more control, confidence, and clarity. Get 1 month of Ambrook FREE: ambrook.com/casualcattle Key Takeaways: Diversification is a smart strategy for risk management and profitability. Clear bookkeeping reduces stress and improves decision-making. Consumer confidence in agriculture starts with transparency. Tools like Ambrook empower families running ranches and farms. 🔗 Learn more about Ambrook: ambrook.com/casualcattle 📩 Subscribe to the Casual Cattle Conversations newsletter for weekly insights. https://www.casualcattleconversations.com/…
1 Ranch Wedding Venues: Is this the solution to quitting your off-farm job? 33:58
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Play Later Play Later Lists Like LikedAre wedding venues and AirBNBs really a good way for ranchers to make more money? In this episode of Casual Cattle Conversations, host Shaye Wanner sits down with Jason Wrich to explore how ranchers can diversify their income through alternative revenue streams like event hosting, Airbnb, and direct-to-consumer beef sales. Jason shares the real story behind launching a destination ranch wedding venue, including the startup challenges, marketing strategies, and customer relationships that helped his business grow. He also offers insight into how direct-to-consumer agriculture and a focus on sustainable ranch business models can support generational success in the rural economy. Whether you're considering alternative revenue for your own operation or just curious about entrepreneurship in agriculture, this episode is packed with actionable advice and inspiration. 🔑 Topics Covered: Starting a wedding venue on a ranch Selling beef and pork directly to consumers Hosting Airbnb guests on rural property Managing startup costs and marketing Long-term vision for sustainable ranch businesses ⏱️ Chapters: 00:00 – Introduction to Alternative Revenue Streams 03:13 – Transitioning to Direct-to-Consumer Beef 05:18 – Starting a Wedding Venue Business 08:56 – Challenges in the First Year 12:10 – Location and Market Feasibility 16:10 – Unique Selling Points of the Venue 20:22 – Long-Term Goals and Vision 23:39 – Building Customer Relationships 25:30 – The Rewarding Aspects of Hosting Events 27:39 – Marketing Strategies for the Venue 29:39 – Advice for Aspiring Wedding Venue Hosts ✏️ RESOURCES Westway Feed Products https://bit.ly/4lBtKRK Ambrook Free Trial ambrook.com/casualcattle Move the Ranch Forward https://bit.ly/3YzU7h4 Wrich Ranches https://www.wrichranches.com/ 🔔 Don’t forget to subscribe for more real conversations that help you grow your ranching business. #RanchingReinvented #CattleRanching #RanchBusiness #AlternativeRevenue #DirectToConsumerBeef #FarmWeddingVenue #AgriTourism #RuralEntrepreneurship #SustainableRanching #CasualCattleConversations #ModernRancher #BeefBusiness #RanchLife…
1 Mental Health and Ranching: Why You Should Dig Up the Family History Book 42:20
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Play Later Play Later Lists Like LikedWhy is mental health in agriculture still hard to talk about? In this episode of Casual Cattle Conversations, Shaye Wanner talks with Bridgette and Lauren from the Rural Well Podcast about breaking generational cycles, building support systems, and encouraging therapy in rural communities. From signs of strong mental health to understanding generational trauma, this episode offers tools, stories, and real talk for farmers, ranchers, and anyone passionate about supporting mental health in ag. 🧠 Topics Covered: Why mental health awareness is growing in agriculture How to spot strong vs. struggling mental health Resources and training for rural communities Validating others’ experiences in farm families The role of therapy and generational healing ✅ Don’t forget to like, comment, and subscribe for more rancher-focused conversations! 📌 CHAPTERS: 00:00 – Introduction to Mental Health in Agriculture 02:05 – Why Bet on Agriculture? 03:30 – The Birth of the Rural Well Podcast 07:07 – Awareness of Mental Health in Agriculture 09:01 – Signs of Strong Mental Health 12:30 – Training for Mental Health Awareness 15:02 – Support Systems for Farmers 16:52 – Therapeutic Approaches for Farmers 18:07 – Understanding Generational Trauma 23:01 – Transforming Trauma into Strength 27:00 – The Role of Validation in Relationships 36:03 – Generational Perspectives on Mental Health 39:42 – Resources for Mental Health Support Agri-stress helpline – 833-897-2474 National Farmers’ Mental Health Alliance The Angel Network Episode Resources Westway Feeds: https://bit.ly/4lBtKRK Rural Way Promotions: https://bit.ly/42IqKMd #MentalHealthInAg #RuralMentalHealth #FarmerWellness #GenerationalTrauma #TherapyForFarmers #AgriculturePodcast #SupportFarmers #RuralWellPodcast #CasualCattleConversations #AgMentalHealth…
1 Bull Fertility 101: Genetics, Soundness Exams & Vet Collaboration | Jennifer Koziol 31:29
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Play Later Play Later Lists Like LikedFertility is the foundation of profitability in any cow-calf operation—and in this episode of Casual Cattle Conversations, Shaye Wanner is joined by Jennifer Koziol to talk about everything producers need to know about bull fertility. They break down the importance of breeding soundness exams, the difference between subfertility and infertility, and how genetics, nutrition, and stress affect a bull's ability to perform. You’ll also hear valuable tips on managing young bulls, making smart bull-buying decisions, and working with veterinarians to set your herd up for success. ⏱️ Chapters 00:00 – Introduction to Bull Fertility 02:08 – The Importance of Breeding Soundness Exams 08:09 – Understanding Subfertility vs. Infertility 12:40 – Genetic Factors in Bull Fertility 15:44 – Developing Bulls for Optimal Fertility 24:10 – Buying Bulls: Key Considerations 28:30 – Collaboration Between Veterinarians and Producers 🔔 Subscribe for more conversations that help you build a profitable and future-focused ranching business. 📕 Resources Westway Feed Products https://bit.ly/4lBtKRK Performance Beef https://hubs.la/Q03cBlb50 Move the Ranch Forward https://bit.ly/3YzU7h4 #CasualCattleConversations #BullFertility #CowCalfProduction #RanchingSuccess #BreedingSoundness #BeefGenetics #YoungBulls #VeterinarianPartnership #LivestockManagement #CattleNutrition #SubfertilityVsInfertility…
1 Maximizing Cattle Nutrition and Cost Efficiency with Liquid Feed 45:10
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Play Later Play Later Lists Like LikedIn this episode of Casual Cattle Conversations , Shaye Wanner talks with Kelly Sanders and Taylor Garcia from Westway Feed Products to break down the real benefits of liquid feed in the beef industry. From improving cattle nutrition to supporting better ranch management, this conversation tackles everything from urea safety and cost savings to optimizing calf growth. If you're curious about feed safety, supplement strategies, and boosting profitability on your ranch, this episode is for you. Top Takeaways: Liquid feed enhances pasture utilization and cow health. Urea is safe and effective when used correctly. Calves over 500 lbs can benefit from liquid nutritional supplements. Liquid feed improves labor efficiency and can reduce feed costs. Ranchers should seek customized feed programs for best results. Timestamps: 00:00 – Introduction to Liquid Feed and Its Importance 02:57 – Understanding Urea in Liquid Feed 05:58 – The Safety and Efficacy of Urea 08:55 – Cost Benefits of Liquid Feed 11:57 – Nutritional Value and Composition of Urea 15:12 – Year-Round Liquid Feed Availability 18:12 – Impact on Calf Growth and Development 20:48 – Debunking Myths About Urea 24:05 – Liquid Feed Delivery and Accessibility 26:48 – Final Thoughts and Resources Connect with Westway Feed Products 📍 Learn more: https://bit.ly/4lBtKRK Achieve Your Ranch Goals Faster 👉 https://bit.ly/3YzU7h4 Connect with Shaye – https://www.casualcattleconversations.com/…
In this episode of the Casual Cattle Conversations podcast, host Shaye Wanner speaks with Dr. Bob Weber about the upcoming Beef Improvement Federation (BIF) convention. They discuss the importance of encouraging the younger generation to return to ranching, the role of BIF in the beef industry, and the significance of networking at such events. The conversation also highlights the Young Producer Symposium, which aims to engage young ranchers in discussions about entrepreneurship, transition planning, and advocacy. Additionally, they explore the impact of AI and machine learning on ranching practices, as well as the logistics of the BIF convention and the value of attending. Chapters 00:00 Introduction to the Podcast and Guest 02:19 Encouraging the Next Generation in Ranching 05:14 Understanding the Beef Improvement Federation (BIF) 11:05 The Importance of Networking at BIF 14:38 Young Producer Symposium Overview 22:23 Key Topics at the BIF Convention 34:38 The Role of AI and Machine Learning in Ranching 39:00 Tours and Event Logistics 42:10 Final Thoughts and Call to Action BIF https://bit.ly/42tg9Du Performance Beef https://hubs.la/Q03cBlb50 Vigortone Mineral https://bit.ly/3Xe6EGr Noble Research Institute https://bit.ly/3DD7uG0 Connect with the Shaye https://www.casualcattleconversations.com/ #ranching #farming #beefcattle #beefgenetics #cattlebusiness…
1 Grazing Mistakes that Could Cost You the Ranch 33:07
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Play Later Play Later Lists Like LikedIn this episode of Casual Cattle Conversations, host Shaye Wanner talks with Devlon Ford of the Noble Research Institute about the fundamentals of grazing management, cattle management, and regenerative ranching. They cover the importance of understanding carrying capacity, stocking rate, and stock density to ensure sustainable and profitable ranching practices. Devlon provides valuable insights on how to create effective grazing plans, avoid common mistakes, and adapt your strategy for better livestock health and increased profitability. This episode is packed with expert advice on how to balance your grazing strategy to avoid costly mistakes, improve your land, and achieve long-term sustainability. Whether you're a rancher or looking to start in the industry, this conversation will help you make informed decisions about your grazing management. Key Topics: The science of grazing management Carrying capacity vs. stocking rate How stock density affects soil health and grazing efficiency The impact of grazing decisions on profitability and livestock health Creating adaptive grazing plans for your ranch Don’t forget to like, subscribe, and leave a comment to let us know your thoughts on regenerative ranching and sustainable grazing practices! Chapters: 00:00 - Introduction to Grazing and Profitability 02:24 - Understanding Carrying Capacity vs. Stocking Rate 14:36 - The Importance of Stock Density in Grazing Management 18:48 - Profitability Implications of Grazing Decisions 22:20 - Adaptive Grazing Strategies for Different Operations 26:22 - Common Mistakes and Missed Opportunities in Grazing Plans 30:00 - Evaluating and Adjusting Herd Size for Sustainability Resources: Noble Research Institute – https://bit.ly/3DD7uG0 Cargill/Vigortone Mineral – https://bit.ly/3Xe6EGr Performance Livestock Analytics – https://hubs.la/Q03cBlb50 Move the Ranch Forward – https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 #grazing #stockingrate #nobleresearch #ranching #beef…
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Casual Cattle Conversations
1 Getting Back to Face-to-Face Consumer Interactions 30:18
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Play Later Play Later Lists Like LikedAdvocating for the beef industry isn’t just about social media posts—it’s about real, face-to-face conversations that build trust and understanding. In this episode, Kathy Tokash joins Shaye Wanner to share how ranchers can make a difference by engaging with consumers, healthcare professionals, and students. From classroom visits to conversations in the grocery store, Kathy discusses how personal stories and everyday interactions help bridge the gap between ranchers and consumers. Learn how advocacy has evolved and why even small efforts can shape the future of ranching. 🔹 Why face-to-face advocacy is more powerful than ever 🔹 How youth engagement ensures a strong future for the beef industry 🔹 The role of nutrition education in consumer trust 🔹How advocacy has changed over time 🔹 Easy ways to get started with advocacy today Chapters: 00:00 – Introduction to Beef Advocacy: Why it Matters More Than Ever 02:14 – The Importance of the Beef Industry in Everyday Life 05:26 – Face-to-Face Advocacy Strategies: How Ranchers Can Connect with Consumers 11:05 – Advocacy in Healthcare Settings: Educating Professionals on Beef’s Benefits 16:36 – Engaging with Youth: Inspiring the Next Generation of Ranchers & Advocates 24:40 – The Evolution of Advocacy: From Beef Samples to Meaningful Conversations 26:20 – Getting Involved in Advocacy: Small Steps Every Rancher Can Take Resources Noble Research Institute: https://bit.ly/3DD7uG0 Performance Livestock Analytics: https://hubs.la/Q03cBlb50 Cargill Animal Nutrition: https://bit.ly/3Xe6EGr Casual Cattle Conversations https://www.casualcattleconversations.com/ Tune in to learn how you can champion the beef industry and create lasting connections—one conversation at a time! #BeefIndustry #CattleAdvocacy #Ranching #ConsumerEducation…
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Casual Cattle Conversations
1 How to Successfully Scale Your Cattle Operation 33:18
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Play Later Play Later Lists Like LikedIn this episode of Casual Cattle Conversations, host Shaye Wanner sits down with Thaddeus Tharp, an experienced ag lender with deep roots in agriculture and beef production. They explore the critical role of relationships in ag lending, the importance of financial management, and key risk management strategies for cattle producers. Thaddeus shares insights on scaling operations, leveraging technology, and building a strong team to ensure long-term success in the beef industry. Whether you're a seasoned producer or just starting out, this episode is packed with valuable takeaways to help you navigate the financial side of ranching. Key Takeaways ✅ The beef industry offers independence and a unique lifestyle. ✅ Strong relationships are essential for success in ag lending. ✅ Financial management and understanding your numbers are crucial. ✅ Risk management strategies, including price protection, are vital. ✅ Scaling operations requires financial readiness and working capital. ✅ Technology can enhance efficiency and decision-making. ✅ A strong team is key to success in agriculture. ✅ Long-term goals and work-life balance should not be overlooked. Chapters 00:00 – Introduction to the Beef Industry and Ag Lending 03:00 – Thaddeus Tharp’s Background and Experience 06:09 – The Importance of Relationships in Ag Lending 09:08 – Understanding Numbers and Financial Management 12:10 – Risk Management Strategies for Cattle Producers 15:02 – Scaling Operations: Factors to Consider 18:02 – Leveraging Technology in Cattle Operations 21:11 – Building a Strong Team for Success 24:08 – Final Thoughts and Advice for Producers Resources: Performance Beef: https://hubs.la/Q03cBlb50 Red Angus: https://bit.ly/4iaU6bb Cargill Animal Nutrition: https://bit.ly/3Xe6EGr Noble Research Institute: https://bit.ly/3DD7uG0…
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Casual Cattle Conversations
1 Are You Wasting Money on Vaccines? Proper Protocols Explained 26:24
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Play Later Play Later Lists Like LikedIn this episode of Casual Cattle Conversations, host Shaye Wanner sits down with Blane Lowe to break down the essentials of vaccine efficacy in cattle health and ranch profitability. From veterinary best practices to vaccination protocols, they cover everything you need to know to keep your herd healthy and thriving. Learn why reading vaccine labels, proper storage, and working closely with your veterinarian are key to maximizing animal health and beef production outcomes. Whether you're a seasoned rancher or just starting out, this episode delivers actionable insights to help you make informed decisions on cattle management and disease prevention. 🔹 Key Topics Covered: ✅ The superhero role of cattle in food production ✅ Best practices for vaccine storage and administration ✅ Why following the label is critical for vaccine efficacy ✅ How a strong veterinary-client relationship improves herd health ✅ The cost-benefit of investing in vaccines for long-term ranch success Tune in now to ensure your ranch stays ahead with effective vaccination strategies! 🔔 Subscribe for more expert insights on ranching, cattle health, and the beef industry! Resources: RAAA https://bit.ly/4iaU6bb Cargill https://bit.ly/3Xe6EGr Noble https://bit.ly/3DD7uG0 Casual Cattle Conversations https://www.casualcattleconversations.com/ #CattleHealth #VaccineEfficacy #BeefIndustry #Ranching #VeterinaryPractices #AnimalHealth #CattleManagement…
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Casual Cattle Conversations
1 Virtual Fencing: Is it right for your ranch with Jessie Jarvis 32:05
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Play Later Play Later Lists Like LikedVirtual fencing is changing the way ranchers manage cattle and land. In this episode of Casual Cattle Conversations, Shaye Wanner talks with rancher Jessie Jarvis about her family's journey with virtual fencing—why they made the switch, the challenges they faced, and how it impacts grazing strategies, fire recovery, and BLM relationships. Learn what it takes to train cattle for virtual fencing, the financial considerations, and how this technology can improve ranch profitability. Don’t miss these valuable insights—hit play now! 00:00 Introduction to Virtual Fencing in Ranching 04:58 The Decision to Implement Virtual Fencing 09:57 Onboarding Process and Training Cattle 14:47 Cost Considerations and Future Implications 19:55 Building Relationships with BLM and Community 24:47 Final Thoughts and Resources for Ranchers 🔔 Subscribe for more ranching insights! 💬 Have experience with virtual fencing? Drop a comment below! Episode Resources: Red Angus: https://bit.ly/4iaU6bb Cargill: https://bit.ly/3Xe6EGr #Ranching #CattleFarming #VirtualFencing #SustainableRanching #CattleManagement #RegenerativeAg #AgTech #GrazingStrategies #FireRecovery #RanchProfitability #LivestockFarming #BLM #CattleTraining #BeefIndustry #RanchLife…
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Casual Cattle Conversations
1 How Ranchers Can Get the Most Out of Their Mineral Program 31:21
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Play Later Play Later Lists Like LikedIn this episode of Casual Cattle Conversations , host Shaye Wanner sits down with Russell Carrell of Cargill Animal Nutrition to explore strategies for optimizing mineral programs for beef cattle. They cover how to ensure consistent mineral consumption, the impact of water quality on mineral intake, and best practices for mineral feeder placement. Plus, they discuss seasonal mineral adjustments, the differences between organic vs. inorganic minerals, and new innovations in cattle nutrition. Learn how proper cow nutrition impacts calf health, the role of salt in mineral consumption, and why consulting an expert can help ranchers maximize herd performance. Key Takeaways: ✅ Consistent mineral intake is more important than high mineral levels. ✅ Water quality can significantly affect mineral absorption. ✅ Proper feeder placement ensures effective mineral consumption. ✅ Seasonal shifts impact mineral requirements. ✅ Organic minerals offer unique benefits in certain conditions. ✅ Weaning minerals support calf development. ✅ Cow nutrition during pregnancy affects long-term calf health. ✅ Salt can drive mineral intake but should be used strategically. ✅ Expert guidance helps tailor mineral programs for optimal results. Episode Chapters: ⏱ 00:00 – Introduction to Mineral Programs ⏱ 03:03 – Common Challenges in Mineral Consumption ⏱ 06:04 – The Role of Water in Cattle Mineral Programs ⏱ 09:05 – Best Practices for Mineral Feeder Placement ⏱ 12:03 – How Seasons Affect Mineral Needs ⏱ 14:51 – Choosing the Right Mineral for Your Herd ⏱ 18:04 – Organic vs. Inorganic Minerals: What to Know ⏱ 20:55 – Innovations in Cattle Mineral Nutrition ⏱ 24:03 – How Cow Nutrition Impacts Calf Health ⏱ 26:59 – The Role of Salt in Mineral Programs ⏱ 30:12 – Final Thoughts & Expert Advice 🔔 Subscribe now to Casual Cattle Conversations for more expert insights on improving your ranching operation! Learn More About Cargill: https://bit.ly/3Xe6EGr Connect with the Host: https://www.casualcattleconversations.com/…
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Casual Cattle Conversations
1 Smarter Ranching Starts Here: Wearable Tech for Breeding Season and Animal Health 39:25
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Play Later Play Later Lists Like LikedIn this episode of Casual Cattle Conversations, host Shaye Wanner speaks with Andrew Uden about the growing role of wearable technology in ranching. They discuss how wearables can enhance ranch management, particularly during breeding season and for monitoring animal health. Andrew shares insights on the benefits of data collection, the metrics that wearables measure, and how this technology can lead to better decision-making for ranchers. The conversation also touches on the future of wearables in the industry and the questions ranchers should consider before implementing this technology. Takeaways • Wearables are becoming increasingly cost-effective for ranchers. • The beef industry is seeing more collaboration among its sectors. • Wearables provide early insights into animal health and behavior. • Data from wearables can help detect issues like foot rot sooner. • Ranchers can use wearables to monitor breeding cycles more effectively. • The technology allows for better management of herd health. • Wearables can enhance the efficiency of ranch operations. • Data sharing with veterinarians can improve animal care. • The future of ranching includes a broader ecosystem of technology. • Ranchers need to assess their readiness for adopting wearable technology. Chapters 00:00 Introduction to Wearable Technology in Ranching 02:15 The Passion for the Beef Industry 04:39 Benefits of Wearables for Ranch Management 10:44 Metrics for Breeding Season and Animal Health 17:20 Data Insights for Herd Health and Breeding 23:30 Future of Wearables in Ranching 36:12 Evaluating the Need for Wearables Learn more about HerdDogg: https://bit.ly/3EjuUAm Connect with me! https://www.casualcattleconversations.com/…
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Casual Cattle Conversations
1 What Ranchers Need to Know About Carbon Markets 45:10
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Play Later Play Later Lists Like LikedIn this episode of Casual Cattle Conversations, host Shaye Koester-Wanner engages with Ryan and James from Earth Optics to explore the intricacies of carbon markets in ranching. They discuss the basics of carbon markets, how they function, and the opportunities and risks for ranchers. The conversation highlights the role of Earth Optics in measuring soil health and carbon sequestration, the current trends in carbon markets, and the legal considerations ranchers should be aware of. Takeaways • Carbon markets provide additional revenue streams for ranchers. • Sustainable practices are key to participating in carbon markets. • Earth Optics uses advanced technology for soil measurement. • Legal counsel is crucial when entering carbon agreements. • Ranchers must consider the long-term commitment of contracts. • Communication with project developers is essential. • Drought and environmental changes are accounted for in contracts. • Renters can negotiate terms for carbon participation. • Understanding the additionality requirement is important. Chapters 00:00 Introduction to Carbon Markets in Ranching 05:40 Understanding Carbon Markets: Basics and Functionality 11:14 The Role of Earth Optics in Carbon Measurement 13:40 Current Trends and Opportunities in Carbon Markets 18:21 Risks and Considerations for Ranchers 24:01 Navigating Carbon Programs for Renters 27:41 Challenges and Reasons for Non-Participation 30:59 Legal Considerations in Carbon Agreements 34:51 Flexibility in Management Practices 38:11 Working with Producers: The Earth Optics Experience 41:28 Final Thoughts and Encouragement for Ranchers Resources Learn more about Earth Optics: https://bit.ly/40Y0nQk Learn more about HerdDogg: https://bit.ly/3EjuUAm Move Your Ranch Forward Today: https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 #CasualCattleConversations #Ranching #CarbonMarkets #RegenerativeAg #SustainableFarming #SoilHealth #EarthOptics #CarbonFarming #CattleBusiness #AgTech #BeefIndustry #RancherLife #CarbonSequestration #AgricultureInnovation #CattleProfitability…
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Casual Cattle Conversations
Shaye Koester-Wanner shares 3 tips for young ranchers who want to take control of their future in the beef industry. Shaye finds these tips helpful as a young rancher herself and they are derived from her years of podcasting and own experiences in the ranching industry. Key Messages Show Up Get Involved Seek Mentorship Check Your Mindset Resources HerdDogg: https://bit.ly/3EjuUAm Refresh Your Podcast: https://www.casualcattleconversations.com/podcast-refresh…
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Casual Cattle Conversations
1 Tips to Improve Conception Rates in Young Cows 28:00
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Play Later Play Later Lists Like LikedIn this episode of Casual Cattle Conversations, host Shaye Wanner speaks with Karla Wilke about the unique nutritional needs of young cows, particularly second-calvers. They discuss the importance of understanding the energy requirements of these high-risk females, effective management practices, and the challenges posed by drought conditions. Karla emphasizes the need for ranchers to meet the nutritional needs of their heifers without babying them, ensuring they are set up for success in their reproductive cycles. The conversation highlights the significance of proper nutrition, management strategies, and the passion for the beef industry. Chapters 00:00 Introduction to Cattle Nutrition Needs 02:24 Understanding the Importance of Second Calvers 05:03 High-Risk Females: The Three-Year-Olds 11:14 Meeting Nutritional Needs vs. Babying Heifers 15:43 Effective Management Practices for Heifers 22:57 Navigating Drought Conditions in Ranching 26:36 Final Thoughts on the Ranching Industry Resources HerdDogg https://bit.ly/3EjuUAm Podcast Refresh https://www.casualcattleconversations.com/podcast-refresh…
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Casual Cattle Conversations
In this episode, Shaye Koester-Wanner interviews Lettie Nickell about her journey in creating alternative revenue streams for her family ranch. Lettie shares her experiences in starting an Airbnb from a converted grain bin, the marketing strategies she employed, and how she creates unique guest experiences. The conversation also touches on the challenges she faced, the support from her family, and innovative ideas for utilizing resources in ranching. Lettie emphasizes the importance of creativity and resilience in building a successful business in the agriculture industry. Chapters 00:00 Exploring Alternative Revenue Streams in Ranching 03:06 The Journey to Starting an Airbnb 05:59 Marketing Strategies for Success 09:09 Creating Unique Guest Experiences 12:04 Navigating Challenges and Building Resilience 15:00 Family Dynamics and Support in Business 17:52 Innovative Ideas for Utilizing Resources 20:58 Final Thoughts on Alternative Revenue Resources Follow Lettie on Instagram @lettienickell Refresh & Revive Your Podcast https://www.casualcattleconversations.com/podcast-refresh…
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Casual Cattle Conversations
1 Embracing Risks in Ranching: CJ & Calli Thorne’s Journey 34:55
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Play Later Play Later Lists Like LikedWhat some see as risks, CJ and Calli Thorne view as opportunities to innovate and strengthen the beef industry. In this episode of Casual Cattle Conversations , we explore the Thornes’ inspiring journey from ranching to direct-to-consumer beef sales and owning Yellowstone River Beef, a local processing facility. Discover how their entrepreneurial spirit and strong faith helped them navigate challenges, adapt to market shifts, and build a business that serves their community. Whether you're a seasoned rancher or an agriculture enthusiast, their story offers insights on resilience, innovation, and the value of taking calculated risks. Chapters 00:00 The Evolution of a Beef Business 09:01 Challenges in the Beef Industry 14:47 Navigating New Opportunities 20:50 Delegation and Team Dynamics 26:59 Local Focus and Future Prospects Resources https://www.casualcattleconversations.com/ranchermind-events Try PLUCK https://eatpluck.com/?ref=SHAYEWANNER…
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Casual Cattle Conversations
1 Why Ranchers Should Pay Attention to the Organ Meat Health Trend 56:59
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Play Later Play Later Lists Like LikedShaye Koester-Wanner and James Berry discuss the importance of organ meats in nutrition, the challenges in the supply chain, and the cultural shifts that have led to a decline in organ meat consumption. They explore the health benefits of organ meats, the birth of Pluck as a solution for incorporating these nutrient-dense foods into diets, and practical tips for cooking and enjoying organ meats. The discussion highlights the need for a change in consumer perspective and the potential for supporting local farms and ranchers. Chapters 00:00 Revolutionizing the Supply Chain for Organ Meats 02:54 The Value of Organ Meats in Nutrition 06:11 James Berry's Culinary Journey and Mission 09:06 The Birth of Pluck: A Solution for Nutritional Needs 11:57 Understanding the Nutritional Benefits of Organ Meats 14:50 Cultural Shifts and the Decline of Organ Meat Consumption 18:03 Addressing Myths About Organ Meats 20:52 Practical Tips for Cooking and Incorporating Organ Meats 28:50 Incorporating Organ Meats into Your Diet 33:03 The Benefits of Organ Meats for Ranchers 39:11 Understanding Grass-Fed vs. Corn-Fed Beef 47:10 The Future of Ranching and Consumer Education Resources: Learn More About PLUCK: https://eatpluck.com/?ref=SHAYEWANNER https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025…
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Casual Cattle Conversations
1 How Crossbreeding Can Boost Ranch Profits in a Modern Economy with Dr. Bob Weaber 47:14
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Play Later Play Later Lists Like LikedIn this episode of Casual Cattle Conversations, Shaye Koester-Wanner discusses the significance of crossbreeding in the beef industry with Dr. Bob Weaber. They explore how crossbreeding can enhance the efficiency and profitability of ranch operations, the importance of discipline in managing crossbreeding systems, and the value added by crossbred cows and calves. The conversation also delves into the economic implications of crossbreeding, the challenges faced by ranchers, and the various systems that can be implemented based on the size of the operation. The episode emphasizes the need for strategic planning and management in crossbreeding practices to maximize benefits. Chapters 00:00 Introduction to Crossbreeding in Beef Production 05:12 The Impact of Crossbreeding on the Beef Supply Chain 10:23 Economic Considerations and Profitability of Crossbreeding 19:22 Challenges and Mismanagement in Crossbreeding Systems 22:11 Value of Crossbred Cows and Calves 30:13 Popular Crossbreeding Systems for Different Ranch Sizes 42:02 Implementing AI and Technologies in Crossbreeding 44:53 Focus Areas for Successful Crossbreeding Management Additional Resources: Find Your Next Herd Sire: https://bit.ly/bullpen-ccc Connect with Bob: bweaber@ksu.edu https://ebeef.ucdavis.edu/ Bob's Slides: https://bit.ly/CCC-resources Goal-setting System for Ranchers: https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025…
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Casual Cattle Conversations
1 Connecting the Chain: Collaboration and Profitability in Modern Ranching 40:28
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Play Later Play Later Lists Like LikedAre you ready to turn your ranch into a profit powerhouse? In this episode of Casual Cattle Conversations , host Shaye Wanner is joined by Ian Wheal and Suzy Wheal to explore the transformative potential of data-driven decision-making in the beef industry. Together, they dive into the concept of a full-circle beef supply chain, emphasizing mutual gain, sustainability, and profitability for ranchers of all sizes. Discover how Breeder's innovative technology is helping producers measure, manage, and improve their operations by unlocking critical insights into genetics, performance, and market trends. Whether you're curious about increasing carcass quality, reducing environmental impact, or embracing a collaborative industry mindset, this episode offers actionable strategies to help ranchers become price makers, not price takers. Tune in for a forward-thinking discussion that redefines the future of ranching. Chapters 00:00 Introduction to the Beef Industry's Future 05:40 The Shift from Linear to Circular Beef Models 11:46 Measuring Success: Data-Driven Decisions in Ranching 16:35 Cultural Shifts and Mindset Changes in Beef Production 22:26 Overcoming Data-Sharing Fears in the Supply Chain 26:49 Building Collaborative Relationships in Beef Production 31:41 Risks and Rewards of Joining Full Circle Beef Systems 36:12 Who Should Embrace the Full Circle Beef Model? 38:43 Getting Started with Breeder and Future Initiatives Resources: Breedr – https://bit.ly/4frK57m The Ultimate Goal-Setting Guide for Ranchers – https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 RancherMinds – https://www.casualcattleconversations.com/ranchermind-events…
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Casual Cattle Conversations
1 Vacation Ideas for Ranchers and Their Families 30:28
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Play Later Play Later Lists Like LikedTaking time away from the ranch isn’t easy, but it’s essential for mental clarity and family bonding. In this episode of Casual Cattle Conversations , host Shaye Wanner speaks with Cheyenne Schriefer, a rancher and travel agent, about practical vacation ideas for ranch families. From quick road trips to stress-free Caribbean getaways, Cheyenne shares tips on planning trips, finding support while you’re away, and making the most of your time off without overwhelming yourself or your operation. Chapters 00:00 Introduction to Ranch Life and Travel 09:55 Weekend Getaway Ideas for Ranchers 14:00 Longer Vacation Options for Ranchers 19:55 Travel Tips and Considerations 23:46 Convincing Your Partner to Travel 27:55 Planning Around Conventions and Attractions Takeaways Ranchers often struggle to take time off due to the demands of their work. Making family vacations a priority is essential for work-life balance. Weekend trips to national parks are popular among ranchers. Travel insurance is crucial for unexpected travel hiccups. Kindness and flexibility can greatly enhance travel experiences. Planning around conventions can lead to enjoyable family trips. Using travel agencies can alleviate the stress of planning trips. Traveling with kids can be easier when they are younger. Connect with Cheyenne: https://www.alltravelmatters.com/ Offer Show Feedback: https://www.casualcattleconversations.com/contact The Ultimate Goal-setting Guide for Ranchers: https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025…
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Casual Cattle Conversations
1 The Missing Piece of Estate and Transition Planning the Younger Generation Needs to Do 38:10
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Play Later Play Later Lists Like LikedS7, EP 51 – Are your finances holding your ranch back? In this episode of Casual Cattle Conversations , host Shaye Koester-Wanner sits down with financial expert Jessica Groskopf to tackle the challenges of financial planning for farmers and ranchers. Together, they break down actionable strategies to secure your operation’s future, from estate and transition planning to building emergency funds and distinguishing good debt from bad debt. Discover why early investing, alternative revenue streams, and separating personal and farm finances are critical for lasting success in agriculture. Jessica also shares tips to simplify financial management and take control, even when it feels overwhelming. Key Takeaways Financial planning is vital for young farmers and ranchers. Estate and transition planning ensure a sustainable future for your operation. Start saving early to build long-term wealth. Maintain an emergency fund covering three to six months of expenses. Understand the difference between good debt and bad debt. Invest in flexible accounts to grow financial security. Explore alternative revenue streams to diversify income. Separating personal and farm finances is a game-changer. Small steps lead to significant improvements in financial management. Seeking advice from financial experts can alleviate stress. Chapters 00:00 – Introduction to Transition Planning 04:19 – Empowering the Next Generation of Ranchers 06:49 – Early Wealth-Building Strategies 12:55 – Setting Up an Emergency Fund 21:09 – Good Debt vs. Bad Debt Explained 26:17 – Smart Investing for Farmers 33:32 – Diversifying with Alternative Revenue Streams 35:49 – Steps to Financial Freedom RancherMinds: https://www.casualcattleconversations.com/ranchermind-events The Ultimate Goal-setting Guide for Ranchers: https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 Connect with Jessica on Instagram @jessica_groskopf…
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Casual Cattle Conversations
1 Simple Strategies to Increase Direct-to-Consumer Meat Sales 44:41
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Play Later Play Later Lists Like LikedIn this conversation, Shaye Koester-Wanner and JT Jerret discuss effective marketing strategies for ranchers, particularly in the meat industry. They emphasize the importance of understanding copywriting, identifying target audiences, and leveraging direct-to-consumer sales. The discussion covers missed opportunities in marketing, the significance of email marketing, and actionable steps for ranchers to enhance their beef sales strategies. JT shares insights on buyer archetypes and the marketing triangle framework, providing listeners with practical advice to grow their businesses. Takeaways Create content that resonates with your audience. Direct-to-consumer sales can increase profitability. Understanding your target audience is key. Identify buyer archetypes to tailor your marketing. Engagement in communities can build your audience. Email marketing offers a high return on investment. Focus on providing value before selling. Start with simple, actionable steps to grow your business. Chapters 00:00 Introduction to Direct-to-Consumer Meat Sales 04:42 Understanding Copywriting and Its Importance 07:24 Missed Opportunities in Meat Sales 10:24 Identifying Your Target Audience 13:31 Strategies to Reach Your Target Audience 16:43 The Role of Email Marketing 19:38 Building Your Direct-to-Consumer Brand 23:10 The Marketing Triangle: Market, Message, Media 26:15 Final Thoughts and Action Steps Resources https://farmrebel.org/ https://www.casualcattleconversations.com/ranchermind-events…
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Casual Cattle Conversations
1 Mastering Ranch Communication: Terryn Drieling’s Insights on Leadership and Connection 28:51
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Play Later Play Later Lists Like LikedIn this conversation, Shaye Koester-Wanner and Terryn Drieling explore the importance of communication in ranching, particularly during high-stress situations. They discuss the role of self-awareness and the Enneagram in understanding personal and interpersonal dynamics. The conversation emphasizes practical strategies for improving communication skills, assessing one's communication effectiveness, and managing emotional responses in challenging environments. Terryn shares insights on fostering a supportive community among ranchers and the significance of honest questions in enhancing communication. Takeaways Self-awareness is crucial for effective communication. The Enneagram helps understand the 'why' behind behaviors. Good communication ensures safety in high-stress situations. Reflecting on past interactions aids in improving communication skills. Asking honest questions can enhance understanding and connection. Grounding techniques can help manage emotional responses. Modeling desired communication behaviors influences others. Curiosity is essential for fostering better communication. Connection and open communication are vital for family operations. Chapters 00:00 Revisiting Communication on the Ranch 05:44 The Importance of Effective Communication 08:46 Understanding the Enneagram and Self-Awareness 11:22 Assessing Communication Skills 15:34 Improving Communication Skills 18:30 Managing Emotions in High-Stress Situations 21:08 Dealing with Reactive Individuals 24:29 The Ripple Effect of Energy in Communication 27:14 Final Thoughts on Communication Resources Top Dollar Angus https://topdollarangus.com/ RancherMinds https://www.casualcattleconversations.com/ranchermind-events Terryn's Website https://faithfamilyandbeef.com/ How to Set Goals for Your Ranch https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025…
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Casual Cattle Conversations
1 Communicating Science about Livestock with Keith Belk 48:47
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Play Later Play Later Lists Like LikedS7, E48 – Discover the importance of uncomfortable conversations in shaping the future of the livestock industry. Dr. Keith Belk discusses insights from the 2024 International Summit on the Societal Role of Meat and Livestock, including science-based communication, ecological impacts, and the need for proactive engagement. Learn how producers can use facts to navigate evolving societal perceptions of meat production. Takeaways • Effective communication of scientific data is crucial for the livestock industry. • There is a need for clear definitions in the industry to avoid misrepresentation. • Public understanding of science is lacking and needs improvement. • Producers should engage with society to share the realities of their practices. • Global perspectives can inform local practices and policies in agriculture. • Collaboration among producers and scientists is essential for progress. Chapters 00:00 Introduction to Keith Belk and His Role in the Beef Industry 04:15 The 2024 International Summit on Meat and Livestock 07:31 Communicating Science: Challenges and Strategies 10:20 The Role of Policy Makers in Meat Production 13:13 Call to Action for Ranchers 16:25 Addressing Misconceptions in Animal Agriculture 19:11 Uncomfortable Conversations in the Industry 22:06 Defining Terms in Animal Agriculture 25:59 Improving Public Understanding of Science 29:18 The Importance of Advocacy in Agriculture 32:07 Global Perspectives on Meat Production 34:56 Final Thoughts and Call to Action Resources Westway Feeds: https://westwayfeed.com/ International Summit: https://societalroleofmeat.org/ RancherMinds: https://www.casualcattleconversations.com/ranchermind-events Goal-setting for Ranchers: https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025…
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Casual Cattle Conversations
1 Establishing Equal Pricing for Red Angus Cattle 41:20
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Play Later Play Later Lists Like LikedS7, EP 47: In this conversation, Shaye Koester-Wanner speaks with Kelly and Taylor from the Red Angus Association about the challenges and opportunities in the cattle industry, particularly focusing on the pricing disparities between Red and Black Angus cattle. They discuss the importance of marketing programs, the upcoming Sustainable Beef Plant, and the need for better tracking and tagging of cattle to ensure equal pricing and market access. The conversation highlights the optimism surrounding the future of Red Angus and the collaborative efforts to enhance the breed's market presence. Takeaways • The Red Angus Association is focused on establishing equal pricing for Red and Black Angus cattle. • Marketing opportunities for commercial cattlemen are expanding through various programs. • The Sustainable Beef Plant aims to create a level playing field for pricing. • Engagement in tagging programs is crucial for tracking cattle and ensuring market access. • The Red Angus breed is recognized for its high-quality genetics and maternal traits. • Collaboration between producers, feeders, and packers is essential for success. • The industry is seeing a shift towards sustainability and transparency in beef production. • Optimism is high regarding the future of the Red Angus breed and its market potential. • Producers are encouraged to participate in programs that enhance the value of their cattle. • The Red Angus cow is celebrated for its superior qualities in the cattle industry. Key Moments 00:00 Introduction to Red Angus Marketing Opportunities 06:28 Commercial Cattlemen's Pathways to Market 10:57 Equal Pricing: Red vs. Black Cattle 19:55 The Sustainable Beef Plant: A New Era 25:31 Getting Involved with Sustainable Beef 32:33 Final Thoughts and Optimism for the Future Resources https://redangus.org/ https://westwayfeed.com/ https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025…
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Casual Cattle Conversations
1 Liquid Feed for Cattle: Benefits, Costs & Ranching Insights with Drs. Neuhold & Sanders 35:57
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Play Later Play Later Lists Like LikedS 7, EP 46 – This conversation delves into the fundamentals of liquid feed in the cattle industry, exploring its usage, economic advantages, and nutritional benefits. Drs. Kelley Neuhold and Kelly Sanders with Westway Feed Products discuss how liquid feed varies across geographical regions, its historical context, and the practical considerations ranchers should evaluate when considering liquid feed for their operations. The discussion emphasizes the efficiency, labor savings, and nutritional enhancements that liquid feed can provide, making it a compelling option for cattle producers. Takeaways • Liquid feed is used differently across geographical regions. • The economics of liquid feed can lead to significant savings. • Liquid feed can improve cattle nutrition and efficiency. • Understanding the cost per head per day is crucial. • Liquid feed can help maintain body condition scores in cattle. • Labor savings are a significant advantage of liquid feed. • Liquid feed can enhance the digestibility of forages. • Ranchers should evaluate their goals when considering liquid feed. • Liquid feed can be a convenient solution for busy ranchers. • Availability of liquid feed is widespread across the country. Chapters 00:00 Introduction to Liquid Feed and Its Experts 06:46 Understanding Liquid Feed: Composition and Variability 11:39 The Historical Evolution of Liquid Feed 11:46 Introduction to Liquid Feed and Its Variability 16:18 Understanding the Economic Benefits of Liquid Feed 27:16 Evaluating Liquid Feed for Your Ranch Needs 32:51 Final Thoughts and Resources for Liquid Feed Connect with an expert about liquid feed: https://westwayfeed.com/the-best-way-to-raise-beef-liquid-feed/ Move the Ranch Forward: https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 Free Ranching Resources: https://www.casualcattleconversations.com/ranching-resources…
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Casual Cattle Conversations
1 The Ultimate Guide for Training Ranch Employees 18:40
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Play Later Play Later Lists Like LikedS7, E 45: In this episode, I sit down with Erin McKnight, a cattle producer from the Sandhills of Saskatchewan, Canada, to explore her journey and the creation of Ranch Academy. Erin shares how Ranch Academy, her online program, equips hired hands with essential skills and knowledge—covering everything from equipment safety and cattle handling to water system troubleshooting. Originally developed to streamline her own training process, Ranch Academy has grown into a powerful tool that helps ranchers reduce training time, empower new employees, and prevent costly mistakes. This conversation is packed with insights for anyone involved in ranching or interested in the future of hands-on ranch management. So, grab a coffee, tune in, and join us for another conversation that’s as real and rugged as ranch life itself. Takeaways • Training employees is crucial for effective ranch management. • Ranch Academy provides practical solutions for common ranching challenges. • Empowering employees leads to increased confidence and productivity. • Customization of training materials is essential for different ranch operations. • Clear communication is key to preventing misunderstandings and mistakes. • Ranch Academy can benefit individuals of all ages, not just employees. • The program includes troubleshooting for various ranching scenarios. • Training can reduce the need for constant supervision of employees. • Understanding the unique needs of each ranch is vital for effective training. • Building trust through communication enhances team dynamics. Chapters 00:00 Introduction to Ranch Academy and Its Purpose 04:56 The Development of Ranch Academy 07:39 Content and Structure of Ranch Academy 10:24 Customization and Accessibility of Ranch Academy 13:47 The Importance of Communication in Ranching 15:40 Conclusion and Resources for Ranch Academy Resources: Westway Feeds - https://westwayfeed.com/ Ranch Academy - https://www.mcknightranch.ca/academy Move the Ranch Forward - https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025…
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Casual Cattle Conversations
1 Boost Ranch Profit & Productivity with Simple Strategies 19:54
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Play Later Play Later Lists Like LikedIn this episode of Casual Cattle Conversations, Shaye shares actionable strategies to help ranchers increase both profitability and productivity without burning out. She kicks things off by addressing common misconceptions about productivity—more hours don't necessarily mean more profit. Instead, Shaye highlights the importance of focusing on high-impact tasks that drive the ranch forward. Key Takeaways: Identify Revenue-Driving Tasks: Start by making a list of daily, weekly, and monthly activities. Then, star the tasks that directly contribute to generating revenue and productivity. Know Your Numbers: Ranchers must understand their financials beyond year-end taxes. Shaye shares tips on creating a clear financial picture and the importance of delegating bookkeeping if it's not your strength. Set Clear Goals: Break down your ranch’s goals into 1-year, 5-year, and 10-year increments. Knowing your long-term goals helps you align your short-term actions for success. Enhance Communication: Whether you're a solo operator or have a team, effective communication can make or break productivity. Shaye shares examples from her own ranch life and stresses the importance of clear, concise instructions. Leverage Technology: Automate and delegate tasks using modern tech tools to save time and reduce stress. Shaye encourages ranchers to assess what can be automated to focus on high-impact tasks. Prioritize with the Four-Quadrant Method: Use this method to separate urgent from non-urgent and important from unimportant tasks. It’s an easy way to break down overwhelming to-do lists and stay focused on the right things. Reduce Screen Time: Set boundaries with your phone to enhance mental health and productivity. Shaye shares how limiting screen time drastically improved her focus on the ranch. Resources Mentioned: Move Your Ranch Forward Goal Setting Book: Get Shaye’s digital guide to help set and prioritize your ranch’s goals for 2025. https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025 RancherMinds Program: Join Shaye’s community to dive deeper into ranching profitability and productivity. https://www.casualcattleconversations.com/ranchermind-events Ranch Channel: Find your next herd sire FAST with this great resource. https://ranchchannel.com/…
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Casual Cattle Conversations
1 What Ranchers Need to Know About Automation in Packing Plants with Marble Technologies 26:37
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Play Later Play Later Lists Like LikedS7, EP 43 In this episode, Shaye Koester-Wanner chats with Brianna Buseman, a meat scientist for Marble Technologies, about the advancements in technology and automation in the meat industry. They discuss the importance of meat science for cattle producers and the role of technology in improving efficiency and sustainability in the meatpacking process. Takeaways • Meat science plays a crucial role in the beef supply chain. • Automation in meat processing can improve efficiency and safety. • Food safety remains a top priority in the meat industry. • Sustainability trends are influencing packaging choices. • The future of meat science is promising with technological advancements. • Labor shortages in packing plants can be alleviated through automation. • Consumer perception of meat quality is high in the US. • Understanding consumer needs can drive improvements in production. Chapters 00:00 Introduction to Meat Science Passion 05:06 The Role of Meat Science in Agriculture 08:02 Automation in Meat Processing 11:07 Technological Innovations in Meat Industry 14:37 Future of Meat Science and Automation 25:29 Final Thoughts and Industry Insights https://www.seemarble.com/ Ranch Profitability Resources: https://redangus.org/ https://www.breedr.co/ Follow Through with Your Ranch Goals https://www.casualcattleconversations.com/ranchermind-events/p/move-the-ranch-forward-2025…
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Casual Cattle Conversations
1 Mature Cow Size, Input Costs and Ranch Profitability with David Lalman 35:28
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Play Later Play Later Lists Like LikedS7, Episode 42 🎙️ What’s the impact of mature cow size and ranch profitability? Dr. David Lalman – professor of Animal and Food Sciences at Oklahoma State University – and Shaye Koester-Wanner tackle this question during this thought-provoking podcast episode. David and Shaye discuss the assumed correlation between mature cow weight and feed intake as well as how some cattle are above average in weight but below average in feed intake. In this episode, ranchers will: 🎙️learn how to select their ideal cows and bulls 🎙️dive into the 4 quadrants cattle can be placed in when measuring efficiency 🎙️understand the impact of selecting for industry average growth traits 🎙️hear David’s thoughts on if the beef industry is pushing terminal and growth traits too far Chapters 00:00 Genetic Selection in Cattle Production 17:57 Impact of Cow Size on Profitability 22:00 Navigating Genetic Information for Commercial Producers 27:13 Balancing Performance and Cost Efficiency 31:54 Future Directions in Cattle Efficiency Research Resources: Red Angus - https://redangus.org/ Breedr - https://www.breedr.co/ Newsletter - https://www.casualcattleconversations.com/ranching-resources…
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Casual Cattle Conversations
1 Addressing Producer Concerns about the Beef Checkoff 1:03:31
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Play Later Play Later Lists Like LikedSeason 7 – Episode 41 || Shaye Koester-Wanner, Andy Bishop, and Jason Schmidt delve into the intricacies of the Beef Checkoff program, discussing its origins, structure, and the significant return on investment for producers. They address common producer concerns and the importance of effective marketing strategies. The discussion emphasizes the need for transparency and producer involvement in the decision-making processes, while also highlighting the positive impact of the Checkoff on the beef industry. Takeaways • The Beef Checkoff was established in 1985 to promote beef. • Producers voted overwhelmingly in favor of the Checkoff. • The Checkoff structure involves state and national councils. • Producers receive a $13.41 return on every dollar invested. • The Checkoff funds are not used for policy-related activities. • The Checkoff has a significant impact on beef prices. • Effective marketing strategies are crucial for beef promotion. • Producers should engage with the Checkoff process and provide feedback. Chapters 00:00 Introduction to the Beef Checkoff 05:11 History and Structure of the Checkoff 22:06 Return on Investment for Producers 36:09 Producer Questions and Concerns 57:51 Final Thoughts and Takeaways Resources: Breedr - https://www.breedr.co/ Red Angus - https://redangus.org/ Checkoff - https://www.beefboard.org/the-drive-sign-up-form/ Cattle Convos - https://www.casualcattleconversations.com/…
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Casual Cattle Conversations
1 The Role of Auction Barns in Today’s Cattle Market with Joplin Regional Stockyards 28:36
28:36 Play Later Play Later Lists Like Liked28:36
Play Later Play Later Lists Like LikedSkyler Moore with Joplin Regional Stockyards and Shaye Koester-Wanner discuss the evolution of the Joplin Stockyards, the importance of value-added programs for cattle producers, and the challenges faced in the cattle industry today. He emphasizes the significance of reputation and planning for success in cattle sales, as well as the role of video sales and specialty sales in enhancing market opportunities for cattle producers. The conversation highlights the impact of the auction business on the economy and the need for continued support for local sale barns. Whether you are a seasoned or new rancher, this conversation reminds you how important it is to have a cattle marketing plan each year. Takeaways • The role of sale barns has evolved significantly over the years. • Value-added programs are crucial for cattle producers to enhance profitability. • Video sales have expanded market reach for cattle producers. • Challenges in the cattle industry include a shrinking cow herd and regulatory changes. • Small producers benefit from co-mingling programs to increase profitability • Specialty sales provide opportunities for cattle producers to receive a higher price • Reputation is key for repeat customers in the cattle industry. • Cattle producers should have a solid marketing plan and stick to it despite market volatility. • The auction barn business plays a vital role in price discovery and economic impact. Chapters 00:00 Introduction and Background of Joplin Regional Stockyards 05:22 The Evolution of Stockyards and their Role in the Industry 08:16 Adding Value to Calves and Connecting Producers with Buyers 13:59 Challenges Faced by Stockyards, including Government-Mandated Tagging 16:53 Supporting Sale Barns and Utilizing Value-Added Programs 28:23 Final Thoughts and Importance of Sale Barns Resources: https://ranchchannel.com/ https://www.joplinstockyards.com/ https://www.casualcattleconversations.com/…
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Casual Cattle Conversations
1 How Cattle Producers Can Take Back Their Time 33:37
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Play Later Play Later Lists Like LikedIn this conversation, Zack Lindsley shares his journey as a first-generation farmer and feedlot owner, discussing the challenges he faced, the importance of financial literacy, and how technology has transformed his operation. He emphasizes the significance of community involvement and mentorship in agriculture and offers insights into evaluating new technologies for efficiency and ROI. Zack's story is one of perseverance, growth, and a commitment to family and community. Takeaways • Zack is a first-generation farmer who took over his father-in-law's operation. • He faced challenges due to a lack of experience and had to learn independently. • Zack emphasizes the importance of financial literacy in farming. • He believes success in agriculture is defined by family and community, not just money. • Technology, like Performance Beef, has significantly improved his operation's efficiency. • Zack evaluates new technologies based on cost, efficiency, and ease of use. • He has built a supportive team to help manage his operation. • Community involvement is crucial for rural thriving and personal fulfillment. • Zack encourages others to take risks and try new things in agriculture. • He values the lifestyle that farming provides for his family. Chapters 00:00 Introduction and Description of Zack's Operation 03:38 Challenges Faced as a First-Generation Farmer 05:07 Vetting Ideas and Mentors in Agriculture 08:15 Motivation to Enter Agriculture and Definition of Success 10:22 Key Traits of Successful Farmers 12:06 Tracking Inputs and Financial Management 14:24 Implementing Technology for Efficiency 16:44 Impact of Performance Beef on the Operation 19:16 Vetting Process for New Technologies 20:35 Other Technologies Implemented on the Operation 24:28 Outsourcing and Time Management 26:17 Use of EIDs and Animal Health Tracking 28:02 Adoption of EIDs in the Industry 30:47 Impact of Time Savings on Community Involvement 32:01 Final Thoughts and Encouragement for Aspiring Farmers Performance Beef: https://www.performancelivestockanalytics.com/stories/10-cattle-feeders-ag-lender-relationship?utm_campaign=%5BPLA%5D%20General%20Awareness%20%7C%202024&utm_source=Casual%20Cattle%20Conversations&utm_medium=Newsletter%20Ad&utm_content=Ag%20Lending%20Article More Ranching Resources: https://www.casualcattleconversations.com/ranching-resources…
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Casual Cattle Conversations
1 Creating Consistently Fair Prices for Cattle Producers with Chad Tentinger 46:17
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Play Later Play Later Lists Like LikedIn this casual cattle conversation, Shaye Koester-Wanner and Chad Tentinger discuss the innovative approaches being taken in the beef industry through Cattlemen's Heritage and Legacy Beef Co-op. They emphasize the importance of collaboration among ranchers, feeders, packers and retailers to create a profitable and sustainable model for all stakeholders. Chad shares his background in agriculture and the vision for a more equitable system that allows cattle producers to share in the profits of their products. The discussion also covers the economic impact of the Cattlemen's Heritage, the importance of storytelling in marketing beef, and the future of family farms in the industry. Takeaways Collaboration among all sectors of the beef industry is crucial.• Cattlemen's Heritage aims to create a more equitable pricing model for producers. The demand for high-quality beef is increasing, and consumers want to know the story behind their food. Producers can retain ownership of their cattle or lease their shares to finishers. The economic impact of the new processing plant is projected to be significant for the local community. The model encourages family farms to stay in business and thrive. Sustainability and environmental considerations are becoming more important to consumers. The co-op structure allows producers to share in the profits of their products. Telling the story of family farms can create a premium product in the market. Producers should reach out to learn more about the opportunities available through Legacy Co-op. https://legacybeefcoop.com/ https://www.casualcattleconversations.com/…
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Casual Cattle Conversations
1 Building a Skilled Workforce for Meat Lockers with Sierra Jepsen 33:01
33:01 Play Later Play Later Lists Like Liked33:01
Play Later Play Later Lists Like LikedThis one is for meat lovers 🥩 So frock up!🥼 Sierra Jepsen joins Shaye Wanner for a casual cattle conversation about Butcher Solutions LLC – a traveling butcher school founded by Sierra herself and designed to ‘meat’ butchers where they are at. From new to old meat lockers and experienced butchers to rookies, Sierra knows how to help you and your team maximize the resources you have to provide a top-notch service to your customers. Here’s what they cover! 🥩 Sierra’s Background 🥩 Why She Started Butcher Solutions 🥩 How Sierra Customizes Her Schools 🥩 The Value of a Skilled Workforce in the Beef Harvesting Industry 🥩 The Value in Understanding Carcass Breakdown as Producers and Butchers Do you have your hair net on yet? Because it is time to break down some beef carcasses and learn about what goes into training butchers. https://www.casualcattleconversations.com/ https://butchersolutionsllc.com/ Podcast Workbook: https://www.casualcattleconversations.com/podcast-coaching…
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