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Revolutionary Tea: Disrupting the Status Quo with Elyse Petersen
Manage episode 474009101 series 3641818
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In this episode, I had the pleasure of chatting with Elyse Petersen, the brilliant mind behind Tealet. Elyse shared her journey from being a disenchanted food scientist to launching a groundbreaking B2B marketplace connecting independent tea farms with buyers. We delved into her eye-opening experiences with tea farmers in Hawaii and Japan, her struggles with sustainable business practices, and the unique challenges she faced in securing venture capital. Elyse also revealed exciting future plans, including integrating cryptocurrency into her business model and acquiring a sailboat to transport tea. Her inspiring story is a testament to the power of passion, innovation, and intentional entrepreneurship. What You'll Hear:
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- Introduction: Meet Elyse Petersen, Founder of Tealet
- Elyse's Journey: From Food Scientist to Tea Entrepreneur
- Building Tealet: Global Network and Launch
- Business Strategy: Relocation and Market Challenges
- Tea Industry: Wellness Trends and Consumer Education
- Business Philosophy and Values
- The Sailboat Project and Future Innovations
- Balancing Entrepreneurship and Personal Life
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