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AI Is Changing SEO Fast; Here's How to Scale Your Agency Anyway
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AI is reshaping search before our eyes — and for digital agency owners, the shift is already impacting visibility, attribution, and results. If your SEO playbook hasn’t changed in the last 12 months, it’s likely underperforming.
I sat down with Adam Chronister, founder of Enleaf and a trailblazing digital marketer who’s helped brands scale from startup to 8-figures and beyond. His agency is known for its data-driven SEO strategy — and more importantly, for helping clients scale their agency with clarity, automation, and long-term visibility.
We unpack how AI is swallowing search real estate, why traditional attribution is breaking, and what that means for scaling a high-performance agency in 2025 and beyond. Adam also shares a powerful reframing of leadership, privacy, and lifestyle freedom that every agency owner needs to hear.
If you’ve ever wondered how to keep scaling your agency without burning out, bottlenecking your team, or chasing outdated strategies, this episode delivers exactly that — with wisdom, not noise.
⏱ Chapter Breakdown (Timestamps based on transcript)
00:02 — Meet Adam Chronister of Enleaf
01:19 — How software development led Adam into digital marketing
03:40 — What industries Enleaf serves (and how)
05:17 — Why SEO alone no longer works
07:33 — How AI is changing search visibility and attribution
08:30 — Think of SEO as digital real estate
09:28 — The rise of AI visibility tools and Google’s upcoming changes
10:42 — Why privacy may be dead (and what that means for brand builders)
15:23 — The real role Enleaf plays in their clients’ growth and exits
18:18 — What people don’t see behind agency success
20:15 — How personal development fueled Adam’s entire journey
21:30 — Scaling through discomfort, delegation, and trust
25:51 — Designing a business that supports the life you actually want
28:19 — Defining your business goals: growth vs. lifestyle
📚 Books Mentioned
- The 4-Hour Workweek by Tim Ferriss
Want to connect with Adam? Just Google “Adam Chronister” or visit Enleaf.com — he’s easy to find and active on platforms like Facebook, X, and LinkedIn. You’ll also find free tools, SEO insights, and client results on his site.
Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.
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Chapters
1. Introduction to Adam Chronister (00:00:00)
2. From Software Developer to Marketing Expert (00:01:48)
3. Enleaf's Client Base and Growth (00:04:10)
4. AI's Impact on SEO and Marketing (00:05:46)
5. Privacy Concerns in the Digital Age (00:12:05)
6. Leadership Growth and Entrepreneurial Journey (00:19:11)
7. Creating a Lifestyle Business Philosophy (00:26:56)
8. Closing Thoughts and Contact Information (00:30:05)
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