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Sustainable Agency Growth Without Burnout, Bottlenecks, or Hustle
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You’ve scaled your agency — but now you’re carrying too much, spinning too many plates, and wondering how to grow without grinding harder.
In this episode, I’m joined by Lindsey Busfield, VP at Optimize My Firm and host of The Personal Injury Marketing Minute. Lindsey is a leading voice in legal SEO — but what makes this conversation essential for high-performing agency leaders isn’t SEO strategy... it’s how she built a sustainable agency growth model by stepping back from burnout, clarifying her strengths, and structuring a team around what actually works.
We talk about team design that fuels performance, how to stop being the bottleneck, and the systems she used to scale from a small operation to a nationally respected SEO firm — all without selling her soul to the hustle.
If you’re ready to build with clarity, create capacity without chaos, and grow in a way that lasts, this conversation is your blueprint.
📚 Books Mentioned
- Bad Kitty by Nick Bruel
- Pete the Cat by James Dean and Eric Litwin
- InvestiGators by John Patrick Green
To learn more about Lindsey and her work, visit OptimizeMyFirm.com or connect with her directly at [email protected]. You can also check out her podcast, The Personal Injury Marketing Minute, recognized by Attorney at Law Magazine as one of the best legal podcasts of 2025.
Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.
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Connect with Dr. William Attaway:
Chapters
1. Meet Lindsay Busfield: Legal SEO Expert (00:00:00)
2. From Philosophy Degree to Marketing Expert (00:01:39)
3. What SEO Means for Law Firms (00:06:30)
4. AI's Impact on Legal Marketing (00:10:31)
5. Navigating Career Pivots with Grace (00:12:14)
6. Finding the Perfect Business Partner (00:18:35)
7. Future Goals and Balancing Life (00:24:38)
252 episodes
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