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The Ironman Mindset: How This Online Coach Helps Founders Scale Without Burning Out with Johnny Els
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Scaling your agency shouldn't come at the cost of your body, your clarity, or your leadership edge. But too often, that’s exactly what happens.
In this conversation, I sat down with Johnny Els—former Ironman triathlete and founder of TruFit Academy—whose approach to fitness for entrepreneurs isn’t about quick fixes or hype. It’s about building a system that powers your performance with the same precision you bring to your business.
Johnny shares how the discipline and mindset he developed training for a 140-mile Ironman race now fuels his work helping founders boost energy, sharpen mental focus, and build sustainable health habits that compound over time. Because when you’re the engine of your business, your health isn’t optional—it’s infrastructure.
If you’ve been stuck in reactive mode, putting your own well-being on hold “until the next launch,” this episode is your invitation to think—and lead—differently.
Books & Resources Mentioned
- Pitch Anything by Oren Klaff
- Pre-Suasion by Robert Cialdini
- Rich Dad Poor Dad by Robert Kiyosaki
Connect With Johnny Els
Want to learn more from Johnny and see how he helps high-performing founders boost energy and lose fat sustainably? Follow him on Instagram @trufit_academy for daily insights on healthy habits, metabolism, and performance-driven fitness.
🌟 Check out our podcast sponsor, Competitive Edge Business Consulting, and book your free discovery call with them today at www.CompEdgeConsulting.com 🌟
Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.
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Chapters
1. The Ironman Mindset: How This Online Coach Helps Founders Scale Without Burning Out with Johnny Els (00:00:00)
2. From Taekwondo to Triathlon: Johnny’s Origin Story (00:00:54)
3. The Online Shift: TrueFit Academy Is Born (00:02:42)
4. The TrueFit Academy Approach (00:04:38)
5. The Trap of Delaying Health Until Business Slows (00:07:22)
6. Your Health Is Infrastructure, Not a Side Hustle (00:08:49)
7. How Presence, Appearance, and Energy Influence Sales (00:11:13)
8. Coachability, Trust, and Results in Johnny’s Clients (00:16:58)
9. The $1,000 Credit Card Bet That Changed His Life (00:21:45)
10. How to Connect With Johnny and Reclaim Your Energy (00:25:11)
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