Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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"Superconsumers" Book Club & AMA w/ Eddie Yoon
Manage episode 375577504 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
You spoke and we heard you — this community needs a book club!
We kicked off the first ever Category Thinkers Book Club with Eddie Yoon's classic, Superconsumers.
Listen to Eddie, the co-founders of Category Thinkers (Mike Damphousse, John Rougeux, Pablo Gonzalez), and members of the community discuss:
- Where Eddie came up with the insights that led to his book on Superconsumers
- How to apply a Superconsumer strategy in B2B service companies
- Why understanding Superconsumers is the key to creating a profitable community strategy
- and much more!
If you want to join future events like these, join our community at CategoryThinkers.com
40 episodes
Share
Manage episode 375577504 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
You spoke and we heard you — this community needs a book club!
We kicked off the first ever Category Thinkers Book Club with Eddie Yoon's classic, Superconsumers.
Listen to Eddie, the co-founders of Category Thinkers (Mike Damphousse, John Rougeux, Pablo Gonzalez), and members of the community discuss:
- Where Eddie came up with the insights that led to his book on Superconsumers
- How to apply a Superconsumer strategy in B2B service companies
- Why understanding Superconsumers is the key to creating a profitable community strategy
- and much more!
If you want to join future events like these, join our community at CategoryThinkers.com
40 episodes
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Similar to Category Thinkers
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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continue reading
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
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